Bisque

Mission

Little Red Rooster has worked with Bisque for almost eight years. The agency was tasked by the pioneering brand to do what it does best – lift the humble radiator out of the interiors press and expose it to new audiences to generate increased sales and confirm Bisque’s status as an iconic design brand.

Method

Little Red Rooster worked with Bisque to truly get under the skin of the brand – we know what makes a Bisque radiator so special and why, put quite simply, a Bisque radiator is better than the rest. Through our understanding of the company, we have demonstrated our passion for its products to press, which has led us to secure outstanding coverage in the fashion, lifestyle and national press. We have never seen Bisque as just a ‘radiator’, but a design statement that readers should lust after just as they would an Hermes handbag or a Smeg fridge. For this reason, we have never considered Bisque just an interiors brand but one that deserves to be featured in publications across the board.

Boom

Through our ongoing PR programme, we have transformed the radiator from being a humble plumbing object to a piece of desirable design in its own right. Through the agency’s network of contacts, we have secured full pages, front pages and double page spreads – highlights include a full page brand profile in The Times Bricks & Mortar, several ‘Bachelor Pad’ shoots in GQ, and our personal favourite – a full page for its popular Classic radiator within a fashion shoot in fashion bible – Sunday Times Style.

COVERAGE