Mission

Audio Pro is a renowned Swedish audio brand, known for its design-led speakers and award-winning sound-per-pound.

Continuing on from our successful press office with Audio Pro, we were tasked with launching the brand’s latest speaker, the multi-room C10 MkII.

Method

Receiving product information and materials in advance, we composed a press release and media pitches that emphasised the C10 MkII’s compatibility with three kinds of multiroom system.

Allied with appealing lifestyle imagery and a tailored list of media targets, we started pitching to our key contacts under embargo. As well as core audio and tech titles, we also turned our attention to lifestyle and design media, as well as specific shopping pages and round-ups.

This ensured a healthy splash of news on day of launch, which we followed up with continued pitching to maintain a flow of stand-out coverage throughout the month.

Boom

We secured 25 pieces of news coverage within the first week of launch. This included lifestyle coverage with the likes of GQ, Forbes and HypeBeast, as well as valuable tech/audio media such as What Hi-Fi, Stuff and Trusted Reviews.

We also bolstered this with mid and long-lead pitching, confirming multiple top-tier placements in print for the coming months.