For the first time, Smeg hosted its debut late night shopping press event at its flagship store on Regent Street St James. With the tantalizing and quite frankly, unbelievable discount of 50% off everything, this ballsy sale went down a storm.
VIP media were invited to shop from 6:30pm onwards to enjoy an evening of festive treats, prosecco and the infamous Montecoppe cheese and chutney range from the Bertazzoni family-run farm. We were lucky enough to greet journalists from a plethora of high-profile titles such as Financial Times How to Spend it, Homes & Gardens, Wallpaper*, Woman & Home, ELLE, Evening Standard and The World of Interiors – to name a few!
Press arrived at the store ready to get their hands on a brand-new kitchen centerpiece or two, from the retro FAB fridges to the adorable colourful small appliances – there was something for everyone. It was also a great opportunity for people to get Christmas presents or gifts for loved ones.
With the evening in full swing, attendees created a buzz in store as they perused the iconic appliances on offer. No one left empty handed as orders were processed and press happily walked away with their brand new Smeg goodies in hand.
So, another hugely successful event for Smeg. Here’s hoping Smeg treat us all again next year!
