Mission

Victoria + Albert Baths has for a long time been recognised worldwide as the brand of choice for many leading architects and designers. It has also enjoyed many fruitful partnerships with up-and-coming designers on its product collection, but a global collaboration with one of, if not the most, famous UK design practices, Conran + Partners, firmly put Victoria + Albert on the map as the designer bathing brand. LRR was tasked with launching this collaboration – a project which resulted in the Eldon bath – to press, as well as hosting a star-studded event to officially unveil the newest design.

Method

The first stage of the project saw Little Red Rooster organise and host an exclusive launch event. We identified that there was no greater location than the Conran studio in Shad Thames, where press would be surrounded by Conran designs and fully immersed in the studio. A strict embargo meant this was media’s first glimpse of the new bath. From here, we then identified our target media and secured both product placement for the new model and interview coverage with Conran’s design team, giving greater weight to our PR programme.

Boom

The partnership, and our accompanying PR programme, solidified Victoria + Albert’s status as the authority on luxury bathing. The initial launch event was attended by almost 50 media, representing publications such as The Times, Blueprint, Wallpaper* and Elle Decoration. Meanwhile, coverage highlights included Country & Town House, The World of Interiors, House & Garden and The London Magazine, as well as hospitality and design trade outlets such as Studio, Sleeper, Hospitality Interiors and the British Institute of Interior Design.