Tag Archives: PR

Denon launches its latest headphone iteration- the exquisite AH-D5200

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We are excited to announce that our client Denon – one of the world’s leading manufacturers of high-quality home entertainment products – has launched its latest iteration of meticulously engineered headphones. The exquisite, AH-D5200.         Contemporarily crafted … Continue reading

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Pride campaigns that should take a (rain)bow

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At the coop we are always looking for interesting marketing campaigns that inspire us, especially when they relate to current affairs or events of interest. As many of you may know, this weekend was Brighton Pride, which marks the climax … Continue reading

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Effective CEO Interviews for Creating Coverage

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Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk … Continue reading

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Jenny Jones joins the Coop!

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Jenny Jones joins Little Red Rooster     We are excited to announce that Jenny Jones has joined the Twyford team as a senior account manager. With extensive experience in fashion PR, Jenny is looking after our key fashion clients, … Continue reading

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Brand collaborations can produce real magic

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Whether it’s rejuvenation, reinvention or the opportunity to partner with an iconic name, brand collaborations can produce real magic.   In some cases it can even save a company. LEGO was famously on the brink of bankruptcy and only survived … Continue reading

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Why we think it’s important to challenge our clients  

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At Little Red Rooster we’ve always been big believers in challenging staff to achieve greatness, whether it’s landing ‘coverage of the month’ or simply getting fit. We think it’s important to challenge our clients for the very same reasons.   … Continue reading

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Musk media meltdown causes quite the backlash

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The Elon Musk anti-media meltdown threatening journalists with a website to rank their work certainly caught our attention at Little Red Rooster. Naturally, it caused quite the backlash among reporters, but also received support from nearly 700,000 Twitter followers… assuming … Continue reading

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A day in the life of a Little Red Rooster by intern Annie Hill

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Being a small town country girl at university can be overwhelming – everyone aspires to work in London and live the big city life. But fast paced and exhilarating can also exhausting and I’m just not sure it’s for me. … Continue reading

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Little Red Rooster wins adidas Sport eyewear

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   It’s another week and another win at the coop as we are thrilled to reveal that adidas Sport eyewear’s PR account has been awarded to Little Red Rooster. This brings yet another thrilling addition to a roster of exceptional … Continue reading

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Master Lock House Party

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Last Thursday, all American super-brand Master Lock, security connoisseur for over 90 years, hosted an epic house party to showcase its extensive range of gadgets to both press and social media influencers. Little Red Rooster kitted out a traditional yet … Continue reading

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Picking the right PR agency for the region

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The phrase “think global, act local” is crucial for brands picking the right PR agency for the region it wants to operate in. A local presence in the UK carries extra clout as a key territory punching above its weight … Continue reading

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Case study: Bisque x Mad About The House

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  As well as being PR pros, we’re also dab hands at managing social media and influencer relations. In fact, we handle the social media accounts for several of our clients. This arm of the business began when Bisque Radiators … Continue reading

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Why I work with certain PRs – the journalist’s view with James Day

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  Journalists can hold wildly opinionated views of the PR profession. It might be a misconception about what the job entails, how much senior staff earn or a forthright opinion about a pitch subsequently shared on social media – anyone … Continue reading

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The Way of the Rooster: Our blueprint for better PR

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  It might sound like the title of a martial arts movie, but ‘The Way of the Rooster’ is our personal mission statement for delivering better PR. You see, we’re a small agency that needs to deliver big results. That’s … Continue reading

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Did you really just ask us what’s it like running a business with a woman?

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What’s it like to run a business with a black person? A disabled person? An old person? No one would ever ask that, would they? Yet somehow it’s perceived acceptable to ask what it’s like to run a business with … Continue reading

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Little Red Rooster Demystifies: General Data Protection Regulation

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  Have you spotted the sheer number of scary data privacy stories in the papers lately?   Reputable brands trusted to keep your details safe, such as the consumer credit agency Equifax and courier company FedEx, are among the latest … Continue reading

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Meet the Roosters: Victoria Ruffy, founder

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  As we draw closer to the end of a stellar year for Little Red Rooster, we caught up with founder and partner Victoria Ruffy, to reflect on her career highlights, history and advice for anyone wanting to work in … Continue reading

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