Tag Archives: coverage

Effective CEO Interviews for Creating Coverage

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Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk … Continue reading

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Why freelance journalists and PR professionals need each other

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Friends with benefits is one way to describe the relationship between PR professionals and freelance journalists. At Little Red Rooster we know why we need each other – now more than ever – to deliver the best coverage for our … Continue reading

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