Tag Archives: Consumers

Instagram is luring millennial viewers away from rivals with IGTV

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Instagram is still a critical marketing tool for consumer brands, as seen with the recent Instagram Shopping update. It manages to match and outdo new updates from rivals Twitter and Snapchat. Now the platform has set its sights on luring … Continue reading

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What does Instagram Shopping mean for brands, consumers and influencers?

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Instagram has always been home to the odd nagging annoyance from not allowing links in captions to chronological news feeds, but we’ve got no complaints about it’s new ‘click and buy’ service allowing you to buy products featured in photographs… … Continue reading

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