Tag Archives: Brand

Effective CEO Interviews for Creating Coverage

Blog

Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk … Continue reading

Tagged: , , , , , , , , , , , , , , ,
Comments Off on Effective CEO Interviews for Creating Coverage

Brand collaborations can produce real magic

Blog

Whether it’s rejuvenation, reinvention or the opportunity to partner with an iconic name, brand collaborations can produce real magic.   In some cases it can even save a company. LEGO was famously on the brink of bankruptcy and only survived … Continue reading

Tagged: , , , , , , ,
Comments Off on Brand collaborations can produce real magic

The Italian’s are here! Little Red Rooster launches Smeg’s global flagship store

Blog

Smeg, the Italian icon renowned for combing technology with style, has opened a luxury flagship store in the heart of central London on 14 Regent Street, St James’s. Last week the family-owned company and Little Red Rooster hosted a roaring … Continue reading

Tagged: , , , , , , , , , , , , , , ,
Comments Off on The Italian’s are here! Little Red Rooster launches Smeg’s global flagship store