Prior to her new role at Little Red Rooster, Sasha gained experience at several prestigious fashion brands, including Vivienne Westwood, Dover Street Market, Lanvin, and most recently, DH-PR.
Coupled with her degree in PR & Communication at London College of Fashion, Sasha has been able to put theory into practice at her internships, which have built her skills for a terrific new start aboard the good ship Rooster.
Sasha grew up in Milan, where it was only natural for her to develop a zest for design, art and culture, which she is excited to utilise across her new accounts. Her other interests include photography, literature and fine art. All of this lead Sasha to think about a career in PR.
“I decided I wanted educate myself and build a career in PR, because it is where you find an overlap of the cultural and artistic spheres that I am interested in. I am excited to be working with creatives, journalists and amazing brands to create unique and memorable experiences, and to be that bridge between the creative process and the audience.
“I’m thrilled to join the LRR team and love every minute of it. I have never felt such strong energy from a company, which is truly inspiring. My favourite aspect is the wide spectrum of industries we are involved in, from music technology to hearing aids. It’s impossible to lose interest.”
It is always great to have a new Rooster join the team and we are very excited to introduce Sasha to our clients and the media.