London, Florence, Milan, Paris and now the world: menswear collections of AW 18/19


Over the past few weeks, Little Red Rooster has intently observed the coverage and buzz coming out of fashion presentations across the major European cities. From the Kent & Curwen show in London to John Galliano’s inaugural menswear collection for Maison Margiela in Paris; we have rounded up the hottest trends in preparation for the end of 2018.


First up, The Big Smoke where Christopher Raeburn presented looks that eccentrically combined animal-emblazoned wool scarves with multi-coloured cagoules, large backpacks and pop-art themed gloves.


The models at Danish designer Astrid Anderson’s London presentation strutted down the runway dressed as cowboys, donning full western-style hats, whilst others rocked opulent silk jacquard dressing-gown coats that reminded us of something Rocky Balboa would wear during his entrance to the boxing ring. But the most notably was Anderson’s check patterned overcoats and tracksuits layered with a cotton hoodie and beige trainers; a statement athleisure look for AW 18/19.



On the street, striking and thought-provoking style was also on show. Our highlight must be model and menswear fashion connoisseur Richard Biedul who sported a vintage Edward Sexton two-piece suit with a wide peak lapel and brown and caramel houndstooth pleated trousers.



From London, the fashion flock travelled to Florence for the menswear mecca that is Pitti Uomo. The event is arguably the most important in the men’s fashion calendar, attracting tens of thousands of editors, journalists, street photographers and retailers. This fashion fair is where today’s taste-makers pick what you’ll be wearing (or aspiring to wear) next season. The exhibitors included our highly respected client Pantherella, which has been making luxury English socks in its Leicester-based factory for the past 80 years.


Whilst many may have been peacocking outside, the main hall housed a range of powerhouse fashion brands including Corneliani, Birkenstock and Brunello Cucinelli with hiking boots being an up-and-coming trend for next winter. We were besotted with the very special restaurant set up by Gucci in collaboration with Michelin-starred chef Massimo Bottura. The Florentine brand created a truly gastronomic experience with a menu that included iconic Italian dishes with conceptual twists; situated in part of the brand’s new Gucci Garden museum.



Third on our whirlwind trip of AW 18/19 menswear collections was Milan. Prada showcased a range of clothing defined by its hardy and utilitarian nature; the models were layered in nylon with utility belts and multiple cross body bags. All the pieces looked ready for a gruelling day of work outdoors. Think, The Matrix meets Mission Impossible meets The Bill!



The French capital was the last and chicest stop on our menswear tour. Paris is home to some of the world’s most enduring fashion houses, from Louis Vuitton to Dior Homme and Maison Margiela. The City of Lights reinforced that you really need a pair of cowboy boots in your life; whether chisel-toed or pointed, heels or stacked this footwear was everywhere. The likes of Dunhill, Paul Smith and Wooyoungmi showcased a western selection of boots on the runway. Oversized shearling also made an impact, with Hermes and Alexander McQueen displaying the best in a natural hue.



It doesn’t stop there; menswear presentations are still due to take place in The Big Apple early February. Raf Simons, Tom Ford, BOSS and Perry Ellis will be just some of the fashion brands showcasing their newest AW 18/19 collections in New York.

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