Meet the Rooster: Thomas Reed




Hello Thomas, let’s start with how you got into PR…

My life at Little Red Rooster, and in PR itself, started when LRR opened its new office on Twyford high street with its bright blue branding and shinning red rooster sign. After getting over the initial excitement of thinking a chicken shop had finally opened in my humble little Twyford, I was intrigued enough to give LRR a Google. One look at the plethora of amazing clients the agency represented and I was hooked. One internship later and a slightly nerve-wracking interview with Henry and Vic, my journey in PR was underway.



What excites you most about your job?

Having studied media at school, the fact I now get to speak to journalists and editors from the biggest national newspapers, magazines and websites in the world still delights me. Although it might be sometimes scary whilst sat on the phone waiting for the journalist to answer, when you nail a pitch and it culminates in a cracking piece of coverage, it’s one hell of a feeling.


What is your most memorable career moment?

I am incredibly lucky to have had the opportunity to fly over to New York a number of times over the past year as part of LRR’s expansion over the pond. Hotfooting it around Manhattan from meeting to meeting is a crazy experience – both exciting and exhausting in equal measure and an opportunity I will never forget. Also, they have Chick-fil-a in New York so…



Describe your happy place?

Walking the Regents canal whilst listening to Desert Island Discs through my B&O headphones – daydreaming about what my song selection would be when I eventually get the call-up. Just in case you were wondering, it would be a Smörgåsbord of House, Bashment and Cher.



Describe your work wardrobe?

Usually some sort of outlandish shirt with a pair of jeans or charity shop trousers rolled up as high above the socks as socially acceptable, obviously.



Meanwhile up on top, the hair is curled to perfection with a little help from my friends at VO5. Having said that, I’m currently on the receiving end of a dodgy barber cut which has left me slightly more Gareth Keenan from The Office than the desired Justin Timberlake circa N’Sync.



What can’t you leave home without?

Probably my Fujifilm X10 or Nikon D7100. Both of which help me develop my carefully curated Instagram feed. Failing that, my dignity is usually a safe bet – but unfortunately that often seems to be left at home.



What makes Little Red Rooster different from other PR agencies?

Well, I’ve technically never worked in any other PR agency, so I’m pretty biased to the way of the rooster. Having said that, it’s evident when speaking to the press that LRR has a very particular way of working, and that is with a hell of a lot of passion. We genuinely love the brands we work with and are proud to show off their products. You will often find me wowing my friends down the pub by dropping my phone from eye-watering heights only to show it off blemish-free due to the outstanding protection of my Mous case.



Do you have any advice for someone wanting to work in PR?

Coverage is king, queen and everything in between. Although a phrase I may be heard quoting around the office in quite a colloquial manner, I genuinely believe if you stick by this rule you are off to a good start. At the end of the day it’s our job to get our clients outstanding media coverage so make sure that is your bread and butter. Now go forth and conquer, eating up those opps wherever you can – and somebody bring me a sandwich because I’m hungry now.



What’s the best piece of advice you’ve ever been given?

If you can’t be good, be careful.

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