Hello Katie, let’s start with how you got into PR…
Well surprisingly I am one of the few PRs that actually studied a BA Hons degree in Public Relations and went on to pursue a career in the industry.
After three years at the lovely University of Central Lancashire in Preston, I was lucky enough to land my first job at a small Surrey-based tech agency and have never strayed away from PR since.
Who would have known a few years later, I would go on to line manage one of my future bosses – cue a very determined and feisty account executive, Victoria Ruffy (now Little Red Rooster partner and co-founder). Like football, PR’s a funny old game.
What excites you most about your job?
I am one of those people that is still as enthusiastic about PR as I was bushy-tailed and bright-eyed straight out of uni.
I can honestly say I have never lost the buzz and still absolutely love the feeling of landing fabulous coverage for my clients. So much so, I may have got up on Monday pre-7am to run and buy a copy of The Times that featured our lovely Fender client in the business section (a double-page spread, I may add).
What makes Little Red Rooster different from other PR agencies?
I’ve worked in PR for a very long time and tried agencies (big and small) with very different cultures.
I can honestly say, I’ve never worked for any PR firm that guarantees exceptional results and goes hell for leather to exceed them. I’m surprised that more agencies haven’t cottoned onto this different approach.
There is a real hunger to learn and impress at Little Red Rooster, and the agency’s media contacts are second to none. Just ask a journalist friend about our infamous Summer Showcase bash or the annual Christmas lunch.
Describe your work wardrobe?
A colourful headband hides a multitude of hair sins.
Do you have any advice for someone wanting to work in PR?
Don’t lose your passion for the job – we’re lucky in PR that no two days are the same. I know it sounds like a cliché, but it’s true and that’s not changed for me in over a decade of working in the industry.
We get paid to go and out and build strong relationships with people – clients, journalists or colleagues – and I’m lucky enough to say I now count some of those people as friends.
What’s the best piece of advice you’ve ever been given?
Always trust your gut. In both my professional or personal life, I always know deep down the best decision to make. A PR’s intuition is always right.
Who or what inspires you the most?
The wonderful, accidental style icon that is Iris Apfel. I love the fact that she stands out in the tough world of fashion, not for her looks but for her honesty, charisma and passion.
Her greatest achievement is ‘knowing her shit and lasting this long’ – what a wonderful mantra to live by. Oh, and did I mention she landed a modelling contract at the ripe old age of 97? #OAPGOALS
Describe your happy place?
Queens Park Rangers winning the play off final at Wembley. When I think back to May 2014, the dying moments of the game when Zamora scored ‘that goal’, guaranteeing our return to the Premier League, it gives me goosebumps every time.
Choose your last meal and dinner guests…
A plate of pasta with Sir Bobby Robson. ‘More than a Manager’ is one of my favourite documentaries that shows off his honesty, cheeky humour and absolute love for the game. One of my all-time footballing greats.
Want to know more about our Roosters? Meet The Team