Hello Jenny, let’s start with how you got into PR…
After getting a diploma in journalism, I spent a year completing numerous internships at magazines until I was offered a six-month internship at global PR agency Golin. I had no real idea what PR was, but I immediately fell in love with this fast-paced world. Outreaching to bloggers for Dove beauty one day, to brainstorming ideas on how to launch Cadbury’s new wacky chocolate flavours in the UK the next, as well as calling government officials to attend an awards ceremony being held by the British Heart Foundation and Flora – no day is the same in PR. I caught the bug and never looked back.
What excites you most about your job?
I love that every day is different, but there really is no greater buzz than when you land an amazing piece of coverage for a client. There are so many fabulous brands in our portfolio, and tons of fantastic publications out there, so I really do get excited over every piece of coverage we secure.
What makes Little Red Rooster different from other PR agencies?
I’ve worked at a couple of agencies now and have to say that no one works as hard and with as much drive and enthusiasm as the team at Little Red Rooster PR. That really comes from Vic and Henry, who are still so involved and so passionate about everything we do. It’s hard not to get excited when they are literally jumping off their seats about an idea!
Describe your work wardrobe?
Comfortable with a tailored edge.
Do you have any advice for someone wanting to work in PR?
Always do everything with a smile and go the extra mile. PR is all about relationships and connections, so coming across in the right way is the single most important thing you can do in this industry.
What’s the best piece of advice you’ve ever been given?
A director at my previous agency used to have a saying: “tackle the ugly.” This meant, come in and do everything you’re putting off first. This has changed the way I approach everything, not just PR.
Who or what inspires you the most?
My colleagues. I’m super-competitive, so when my colleagues are really smashing it and energised about what we’re doing, it really spurs me on.
Describe your happy place?
Having grown up by the seaside, nothing makes me happier than sitting on the beach with a glass of wine in hand and the sand between my toes.
Choose your last meal and dinner guests…
A pepperoni pizza with Ben Elton. He was a guest on Sunday Brunch recently to promote his latest book, ‘Identity Crisis’, which led to some really fascinating discussion. I loved his genuine interest in all the other guests on the show. The fact that he’s also an ex-comedian means we’d have a good laugh too!
Want to know more about our Roosters? Meet the Team