Hello Devon, let’s start with how you got into PR…
Rewind to over a year ago, where I was on that never-ending job hunt. One day I see my pal (Thomas Reed), from Exeter University announcing on Facebook about an internship opening at Little Red Rooster PR. So, off I went and applied straight away! It’s safe to say I knew nothing about PR, but in that past year and a bit I have come so very far.
What excites you most about your job?
The people! It’s genuinely exciting coming into work every day to a very motivating bunch. Also, nothing can beat that feeling when you get a smashing piece of coverage, and you literally can’t wait to show it off to the client. After all, “coverage is King”!
What makes Little Red Rooster different from other PR agencies?
Little Red Rooster has a very impressive and eclectic list of clients. Each and every team member radiates their enthusiasm for the products through their hard work. Before starting at the coop, I didn’t really know what LRR was all about. After a couple of Googles later (other search engines available), I had finally read through the entirety of the website, checked out the Twitter, Facebook and Instagram, and was simply hooked! We aren’t joking when we say, “And like the rooster, while small, we are the loudest animal in the farmyard”.
Describe your work wardrobe?
I found this one quite difficult to answer, as I sounded like a try-hard every time. I asked around the team to get their feedback…
“You wear A LOT of black” – Toni Austyn
“A trendy infusion of biker chic and the ’70s” – Honor Payne
“Devon, you rock denim often! You’re an absolute icon” – Sam New
“I wish I was as stylish as you – teach me your ways, Dev” – Thomas Reed
I have my fans, you see, so I need to keep them in the loop with the fashion dos and don’ts.
Do you have any advice for someone wanting to work in PR?
Do your research, know your brands inside out, and come with a wicked sense of humour.
What’s the best piece of advice you’ve ever been given?
My Nan once said, “You can only count your true friends on one hand.” She’s been serving me knowledge and advice since ’93, but this one has always stuck.
Who or what inspires you the most?
The ladies in my life are who inspire me the most. My nan is feisty, smart, quick witted and is one of the most loyal people I know. Plus, she swears like a sailor, which I find very entertaining. My Mum (Shazza, as she’s known as in the office) is incredibly intelligent, and one of the funniest women you will ever have the pleasure of meeting (also swears like a sailor). I am nothing without my gal pals too – they know me inside out and are the best drug for whenever Dev’s not feeling Dev.
Also, it wouldn’t be a blog about me if I failed to mention the Queen of Divas that is Barbra Streisand. As a little girl my mum and I would watch her movies and sing her songs, and she still proves you can still sing at the fabulous age of 76. A huge role model of mine!
Describe your happy place?
Anywhere I’m able to sing. I cannot recommend it enough – singing brings me the most joy. I attend a choir every Monday, called House Gospel Choir and I have never in my life been in the same room with so many talented human beings. Ahem, except in the LRR office, obviously. But my passion for singing goes way back. Picture this: Dev at her 7th birthday party, singing LeAnne Rimes’ ‘How Do I Live?’ to the whole of the Year 2 class. All I’ll say is there was not a dry eye in the house. So yes, my happy place is anywhere I can belt at the top of my lungs.
Choose your last meal and dinner guests…
Hold tight! My last meal would need to be scheduled on a Wednesday, as that’s when my local curry house, The Joi, hosts its banquet meal (five courses for £15 a head – steal!). Here are my tried-and-tested choices: onion bhaji, veggie madras, pilau rice, saag paneer, peshwari naan. I’d also throw in three papadums for good measure, knowing I’d actually get five – tricks of the trade. Oh, and it wouldn’t be curry night without an ice-cold Cobra.
The cherry on top are my guests. I went back and forth on celebs, historical figures and family members, but it came down to this in the end. Dogs! Firstly, I would invite my boxer dog George and then all my mates and their furry friends. They would of course have tasty doggy food – best not let a Shih Tzu near a plate of vindaloo!