Little Red Rooster wins adidas Sport eyewear



adidas SS18 tempest frames

adidas SS18 tempest frames

 It’s another week and another win at the coop as we are thrilled to reveal that adidas Sport eyewear’s PR account has been awarded to Little Red Rooster. This brings yet another thrilling addition to a roster of exceptional clients.


The iconic sporting brand transfers from its previous relations agency, Dust PR. This new win comes after two years of excellent results from Little Red Rooster for adidas eyewear’s sister firm, Silhouette International.


Perry Moore, managing direction of Silhouette International, commented:


“Little Red Rooster is now a fully-fledged extension of the Silhouette International team. We are incredibly confident they will continue to challenge us and push us to ensure superb consumer relations via PR and influencer engagement. adidas Sport eyewear is a prestigious brand that will fit seamlessly across Little Red Rooster’s fashion and sports divisions.”


adidas will be in great company, joining Little Red Rooster’s roster of sport and fashion clients. This includes the likes of fitness tracker Myzone and a host of sports headphones from Bang and Olufsen and Denon. The coop will be running the brand’s UK press office – managing press relations, influencer engagement and celebrity endorsement of its prescription compatible sport eyewear and snow goggles.


adidas SS18 paycr frames

adidas SS18 paycr frames


adidas Sport eyewear will be managed by Little Red Rooster partner, Victoria Ruffy  with support from new account manager, Jenny Jones, and account executive, Tabitha Grove.


Speaking of the win, Victoria said:


“You could say six is a fix and there is no doubt that we’ve had some serious new wins for Little Red Rooster in 2018. This is down to a team who constantly deliver devastatingly good results. It’s no surprise to us that a substantial amount of our agency’s growth comes from organic wins. Winning new businesses is not just about a slick pitch. It’s about proving you can do the job on time and by exceeding agreed KPIs. That is why we have such a strong portfolio of long lasting clients. We are here for the long haul and not a quick win”.


Victoria Ruffy, partner at Little Red Rooster

Victoria Ruffy, partner at Little Red Rooster

Little Red Rooster’s other sports and fashion division specialists will also assist the adidas team.

adidas Sport eyewear joins an outstanding collection of brands managed by the agency, currently includ Bang and Olufsen, Smeg, Freeview, Pantherella and Ruark Audio amongst others.


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