It’s another week and another win at the coop as we are thrilled to reveal that adidas Sport eyewear’s PR account has been awarded to Little Red Rooster. This brings yet another thrilling addition to a roster of exceptional clients.
The iconic sporting brand transfers from its previous relations agency, Dust PR. This new win comes after two years of excellent results from Little Red Rooster for adidas eyewear’s sister firm, Silhouette International.
Perry Moore, managing direction of Silhouette International, commented:
“Little Red Rooster is now a fully-fledged extension of the Silhouette International team. We are incredibly confident they will continue to challenge us and push us to ensure superb consumer relations via PR and influencer engagement. adidas Sport eyewear is a prestigious brand that will fit seamlessly across Little Red Rooster’s fashion and sports divisions.”
adidas will be in great company, joining Little Red Rooster’s roster of sport and fashion clients. This includes the likes of fitness tracker Myzone and a host of sports headphones from Bang and Olufsen and Denon. The coop will be running the brand’s UK press office – managing press relations, influencer engagement and celebrity endorsement of its prescription compatible sport eyewear and snow goggles.
Little Red Rooster’s other sports and fashion division specialists will also assist the adidas team.