Little Red Rooster is ecstatic to announce that it will handle the PR activity for the Pantherella International Group Ltd, which includes luxury Leicester-based brand Pantherella, alongside heritage sock brands Scott-Nichol and HJ Hall.
The Berkshire/Shoreditch based PR agency worked its socks off and will now be the creative driving force behind all three brands, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand. 2017 is set to be a landmark year for the company as Pantherella celebrates 80 years since its inception, while HJ Hall will reach its momentous 135th anniversary.
Little Red Rooster will be tasked with reinvigorating these classic brands by drawing upon their rich British heritage and unique design attributes while simultaneously exposing them to new and younger audiences. Digitally, Little Red Rooster will provide social media support, assist with SEO ratings by driving traffic to each brand website, building sales and increasing subscription databases.
All three brands offer exceptional products which have been exquisitely crafted; Pantherella prides itself on designing and manufacturing the finest socks for both male and female customers from Egyptian Cotton and similar luxurious materials; Scott-Nichol designs versatile, hand-finished ‘leisure-knit’ socks for the discerning customer and finally; HJ Hall created the original Softop™ non-elastic sock and has gone on to curate sock collections for various specialist sectors, including outdoor socks, flight socks, walking socks and diabetic & other health-related socks.
Speaking of the win, Ruffy commented: “Pantherella, Scott-Nichol and HJ Hall combine many of the principles on which Little Red Rooster was founded – authenticity, integrity and creativity. We are excited about each and every one of these brands and what they represent. Winning such an exciting account at a pivotal moment for the brands is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency. We can’t wait to get going”.
Andrew Townsin, commercial director, Pantherella International Group Ltd, commented: “We were impressed with Little Red Rooster’s drive, determination and enthusiasm for our brands. They really grasped the concept of each and what makes them unique from one another and celebrated our extraordinary history. We are very much looking forward to seeing what Little Red Rooster can achieve for our brands as we move into an incredibly important year for the Pantherella family”.
Pantherella, Scott-Nichol and HJ Hall join an impressive roster of brands managed by the agency, which currently includes: Ted Baker, Smeg, Ruark Audio, B&O PLAY, Bisque, Victoria + Albert Baths, Denon, MYZONE, Steak & Honour, Silken Favours and Smart Polish Pro.