Little Red Rooster adds to its fashion roster with Silhouette Eyewear UK


We are delighted to announce we have been appointed the UK PR agency for Austrian eyewear brand, Silhouette.


Silhouette is best known for its iconic rimless eyewear – worn by our very own HRM The Queen – an Austrian based company, Silhouette has brought ground-breaking design to the optical world for the past 50 years. Its mission? To create the most beautiful lightweight eyewear with materials of the highest quality, constantly innovate and push the technical boundaries of eyewear design.



We will be the creative driving force behind both the general eyewear and sunglass collections, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for the brand, while increasing brand awareness in the UK.


Speaking of the win, Victoria commented: “A second win for us in as many months marked an incredible start to 2017 for the agency. Working with such an exciting, authentic and creative brand is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency”



Karen Parsons, head of marketing at Silhouette eyewear, commented: “We were captivated with Little Red Rooster’s determination and pure excitement towards our brand. They understand what we want and how we want to grow in the UK in 2017. Little Red Rooster bring passion and a mean black book of contacts and experience tot he table – we look forward to seeing what we can achieve in the months to come”


Silhouette eyewear joins an impressive roster of brands managed by the agency, which currently includes Ted Baker, Pantherella, HJ Hall, Smeg, B&O Play, amongst others.


For further information on Silhouette please get in touch with the team on 01189 9602128 or



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