It was so hard to pick my favourite ever piece of coverage from my time at Little Red Rooster – I have a lot of splashes I am proud of! Most recently, Smeg’s cute-as-a-button Drip Filter Coffee Machine took over a full-page in The Sun on Sunday’s Fabulous mag and looked absolutely stunning in the process!
LRR has worked with LPG endermologie since early 2018 and, for a number of reasons, has been an exciting but challenging experience. Having never worked on a brand that offers such a service, I was needing to make brand new contacts, speak to an entirely new group of journalists and familiarise myself with a completely different sector of the media.
ST Style was – and still is – a key target for LPG endermologie. A high-end, women’s lifestyle title with a repertoire of leading beauty journalists, such as Sarah Jossel and India Knight on board, it was a title we were exceptionally determined to secure coverage in for the brand.
After working a number of different angles, pitching in for a variety of sections of the newspaper supplement, we nestled our way in there with a focus on winter/post-Christmas skin and how LPG endermologie can be a skin saviour to your skin woes.
It literally took almost a year to secure this piece of coverage – and I couldn’t have been more excited when it appeared!