Greatest (coverage) hits: Emma Younger


It was so hard to pick my favourite ever piece of coverage from my time at Little Red Rooster – I have a lot of splashes I am proud of! Most recently, Smeg’s cute-as-a-button Drip Filter Coffee Machine took over a full-page in The Sun on Sunday’s Fabulous mag and looked absolutely stunning in the process!


However, making it to the top of my list is French skin technology brand, LPG endermologie, appearing in The Sunday Times STYLE earlier this year.


LRR has worked with LPG endermologie since early 2018 and, for a number of reasons, has been an exciting but challenging experience. Having never worked on a brand that offers such a service, I was needing to make brand new contacts, speak to an entirely new group of journalists and familiarise myself with a completely different sector of the media.


ST Style was – and still is – a key target for LPG endermologie. A high-end, women’s lifestyle title with a repertoire of leading beauty journalists, such as Sarah Jossel and India Knight on board, it was a title we were exceptionally determined to secure coverage in for the brand.


After working a number of different angles, pitching in for a variety of sections of the newspaper supplement, we nestled our way in there with a focus on winter/post-Christmas skin and how LPG endermologie can be a skin saviour to your skin woes.


It literally took almost a year to secure this piece of coverage – and I couldn’t have been more excited when it appeared!



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