Category Archives: Blog

Meet the Rooster: Emma Younger, Senior Account Executive

Blog

  Hello Emma, let’s kick off with how you got into PR…   I’d worked in recruitment for just under a year, both at an agency and in-house, but I knew all along that it wasn’t really for me. When … Continue reading

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Denon launches its latest headphone iteration- the exquisite AH-D5200

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We are excited to announce that our client Denon – one of the world’s leading manufacturers of high-quality home entertainment products – has launched its latest iteration of meticulously engineered headphones. The exquisite, AH-D5200.         Contemporarily crafted … Continue reading

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Pride campaigns that should take a (rain)bow

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At the coop we are always looking for interesting marketing campaigns that inspire us, especially when they relate to current affairs or events of interest. As many of you may know, this weekend was Brighton Pride, which marks the climax … Continue reading

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Effective CEO Interviews for Creating Coverage

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Journalists get inundated with offers to interview company CEOs and most are turned down because the pitch is missing a crucial component – you need a news hook to create quality coverage.   The temptation for top-tier management to talk … Continue reading

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Jenny Jones joins the Coop!

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Jenny Jones joins Little Red Rooster     We are excited to announce that Jenny Jones has joined the Twyford team as a senior account manager. With extensive experience in fashion PR, Jenny is looking after our key fashion clients, … Continue reading

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Brand collaborations can produce real magic

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Whether it’s rejuvenation, reinvention or the opportunity to partner with an iconic name, brand collaborations can produce real magic.   In some cases it can even save a company. LEGO was famously on the brink of bankruptcy and only survived … Continue reading

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Summer Showcase 2018: Bigger, bolder and better than ever

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July 10th 2018 will go down in history. (Yes, every day is technically history once it’s in the past. Sit down, pedants.) It’ll be remembered as the day Little Red Rooster hung out a pair of branded banners so big that they almost blotted out the sun, and when the annual Summer Showcase found a magnificent new home. Continue reading

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Why we think it’s important to challenge our clients  

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At Little Red Rooster we’ve always been big believers in challenging staff to achieve greatness, whether it’s landing ‘coverage of the month’ or simply getting fit. We think it’s important to challenge our clients for the very same reasons.   … Continue reading

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Stephanie Dunn joins Little Red Rooster

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We are excited to announce that Stephanie Dunn has joined us as a senior account executive. Stephanie is now working in our Twyford office, looking after key design and fashion clients, including Smeg and Ted Baker.   Stephanie is the … Continue reading

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Instagram is luring millennial viewers away from rivals with IGTV

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Instagram is still a critical marketing tool for consumer brands, as seen with the recent Instagram Shopping update. It manages to match and outdo new updates from rivals Twitter and Snapchat. Now the platform has set its sights on luring … Continue reading

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The continuing shift of technology coverage in the media

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The tectonic plates of the technology print press have shifted significantly of late with some major consequences for the way they deliver coverage in the UK and how we secure it for our clients.   Let’s bring you up to … Continue reading

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Influencers are a core part of beauty brand marketing

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Influencers have become a massively important part of the marketing mix and the surge shows no sign of slowing, especially in the beauty industry where they’re a core part of many brands strategies.   Not only do an astonishing 98% … Continue reading

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Ruark Raises The Roof With John Lewis

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Although notorious for being wetter than winter, the British summer defied the odds yesterday for an exclusive press lunch we hosted on behalf Ruark Audio,  in conjunction with fellow British icon John Lewis . Ruark’s longstanding relationship with the high-street store, … Continue reading

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Ethical influencers and what value they bring to brands

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Move aside Kim Kardashian – a new breed of social media celebrity more concerned with campaigns that make a difference than their own self-importance has arrived. Welcome to the brave new world of ethical influencers and what value they can … Continue reading

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Smeg hosts annual supper club

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When Little Red Rooster first began representing Smeg, one of the original ideas – which instantly proved a resounding success – was to host regular supper clubs, connecting leading press and influencers with the people behind the brand.   Over the years … Continue reading

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Musk media meltdown causes quite the backlash

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The Elon Musk anti-media meltdown threatening journalists with a website to rank their work certainly caught our attention at Little Red Rooster. Naturally, it caused quite the backlash among reporters, but also received support from nearly 700,000 Twitter followers… assuming … Continue reading

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Silhouette adds specs appeal to its growing portfolio of luxury eyewear

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  Last week, Silhouette, the Austrian luxury eyewear brand, launched its brand-new Atelier collection to a host of luxury media, customers and trade press, in the decadent surroundings of London’s Austrian Embassy.   With Little Red Rooster having worked on … Continue reading

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The Coop Takes on Clerkenwell

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2018 marks the ninth year that Clerkenwell Design Week has been running. Arguably one of London’s most influential design events, Clerkenwell has become a hub of creativity and innovation. Interesting fact, Clerkenwell may only cover roughly 2.5 miles, but holds … Continue reading

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Why freelance journalists and PR professionals need each other

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Friends with benefits is one way to describe the relationship between PR professionals and freelance journalists. At Little Red Rooster we know why we need each other – now more than ever – to deliver the best coverage for our … Continue reading

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Polk Command Bar launch

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    Distinguished American brand Polk Audio launched its innovative Amazon Alexa-enabled Command Bar at the exquisite Mondrian Hotel on London’s South Bank last week.   Voice control is a hugely popular category with both consumers and media at present. … Continue reading

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