Category Archives: Blog

Staying stylish sustainably

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Consumer interest in adopting more sustainable practices, switching to eco-friendly materials and reducing our carbon footprint has soared. Analysis of Google trend data showed that searches for ‘sustainable fashion’ has increased by 46% in the last five years, whilst searches … Continue reading

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Summer Showcase 2019: The best yet

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Just two weeks ago, and returning to the fabulous One Marylebone we hosted our, with no exaggeration, best event yet. Bringing together the best brands in the business, the Summer Showcase offers an invaluable opportunity for media to get to … Continue reading

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MEET THE CLIENT – JOHN DAVIES, SMEG UK

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First up in our ‘Meet the Client’ series is the head of marketing at Smeg UK, John Davies. Since winning the Smeg account in 2015, we have worked closely with John to secure a total of 2,864 (and counting) pieces … Continue reading

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The Ultimate Guide to Packing for a City Break

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There is always so much stress when packing for a short break. Have you packed enough? Too much? All the essentials. Fear not, we have compiled a packing guide for the ultimate city break.     Usually when going on … Continue reading

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Rooster Diaries: From London to China

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From east London to east Asia, senior account executive Sam New spent the first half of 2019 working abroad and experiencing an entirely new culture in Shenzhen, China. For those of you that only know Shenzhen as where the second … Continue reading

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MEET THE ROOSTER – STEPH

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  Hello Steph, let’s start with how you got into PR…   Looking back, it was when I had just completed my song writing degree at The Institute of Contemporary Music Performance and my dad told me I needed to … Continue reading

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Go West: How the humble cowboy boot became this season’s biggest trend

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Whether it’s a square or pointed toe, low or high heel, ankle or calf length, there has been one trend sweeping the globe for the last year – the cowboy boot. A conventional footwear item that once started out on … Continue reading

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Meet the Rooster: Lewis

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  Hello Lewis, let’s start with how you got into PR… My PR career, and life at Little Red Rooster, started almost four years ago when I spotted an internship opportunity online shortly after I had studied journalism at Cardiff … Continue reading

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Cleer is here

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  What better way to kick start the summer than with another terrific product launch?   Cleer Audio is an award-winning audio brand based in San Diego, developing products which combine contemporary design with state-of-the-art sound technology to deliver quality … Continue reading

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Mad about the Bauhaus

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How one design school shaped the industry for a generation to come   2019 marks the centenary of the Bauhaus movement; the influential design movement known for its ubiquitous style which comprised crafts, fine arts and homewares. Despite incorporating several … Continue reading

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The Evolution of Portable Listening

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Take your smartphone out of your pocket and put on your Bluetooth noise-cancelling headphones. Scroll through your apps: Spotify, YouTube, Primephonic, Apple Music. The possibilities are endless. You select your carefully curated summer playlist and listen through your high-quality headphones. … Continue reading

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Meet the Rooster: Sasha

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    Hello Sasha, Let’s start with how you got into PR… I got into PR a little randomly. When the highly distressing university-application time bore upon me, I had my heart set on the renowned London College of Fashion, … Continue reading

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The Power of the Beauty Influencer

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We live in a digital world. More people are online, streaming, scrolling and posting than ever before, and as a result, has flipped the relationship between brands and the consumer upside down. More power has been given to the consumer … Continue reading

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There’s an app for that

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The very first handheld mobile phone was produced in 1973, and it wasn’t until 1992 that smartphones became available. Looking back at the clunky flip phones with black and white screens and huge aerials that we were used to, who … Continue reading

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Little Red Rooster takes on Clerkenwell Design Week

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Last week, Clerkenwell Design Week celebrated its 10-year anniversary. On the 21st – 23rd May, the streets of the vibrant Clerkenwell district were filled with temporary installations developed by specialist architectural, design and engineering brands. Clerkenwell is an award-winning design … Continue reading

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Meet The Rooster: Jenny Jones, Senior Account Manager

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Hello Jenny, let’s start with how you got into PR… After getting a diploma in journalism, I spent a year completing numerous internships at magazines until I was offered a six-month internship at global PR agency Golin. I had no real … Continue reading

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Little Red Rooster’s Favourite Festival Moments

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The beginning of summer not only marks the annual unprecedented British heatwave, but also signals that Festival season is fast approaching; here at Little Red Rooster, we’re more excited about the latter. Long gone are the days when Coachella would … Continue reading

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To Pop-up or not to Pop-up, that is the question

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In a world where consumers can access pretty much anything online, are physical retail spaces still relevant? It can’t be denied that the cost of a website developer and social media manager is considerably less than the cost of building, … Continue reading

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The new wave of authenticity in the influencer community: aspiration or regulation?

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One of LRR’s core values is to ensure we recommend products and brands to consumers through the media channels that make a difference. Whether this be in magazines, newspapers, television, radio, or through social media, our purchasing decisions are influenced … Continue reading

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neubau goes full-circle with its special edition Walter & Wassily collection

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Last week, Little Red Rooster descended on the birthplace of Bauhaus to launch sustainable brand neubau’s newest collection: Walter & Wassily. Celebrating its 100th anniversary this year, the iconic Bauhaus movement was a design phenomenon, much ahead of its time, … Continue reading

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