Category Archives: Blog

Summer Showcase 2018: Bigger, bolder and better than ever

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July 10th 2018 will go down in history. (Yes, every day is technically history once it’s in the past. Sit down, pedants.) It’ll be remembered as the day Little Red Rooster hung out a pair of branded banners so big that they almost blotted out the sun, and when the annual Summer Showcase found a magnificent new home. Continue reading

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Why we think it’s important to challenge our clients  

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At Little Red Rooster we’ve always been big believers in challenging staff to achieve greatness, whether it’s landing ‘coverage of the month’ or simply getting fit. We think it’s important to challenge our clients for the very same reasons.   … Continue reading

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Stephanie Dunn joins Little Red Rooster

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We are excited to announce that Stephanie Dunn has joined us as a senior account executive. Stephanie is now working in our Twyford office, looking after key design and fashion clients, including Smeg and Ted Baker.   Stephanie is the … Continue reading

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Instagram is luring millennial viewers away from rivals with IGTV

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Instagram is still a critical marketing tool for consumer brands, as seen with the recent Instagram Shopping update. It manages to match and outdo new updates from rivals Twitter and Snapchat. Now the platform has set its sights on luring … Continue reading

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The continuing shift of technology coverage in the media

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The tectonic plates of the technology print press have shifted significantly of late with some major consequences for the way they deliver coverage in the UK and how we secure it for our clients.   Let’s bring you up to … Continue reading

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Influencers are a core part of beauty brand marketing

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Influencers have become a massively important part of the marketing mix and the surge shows no sign of slowing, especially in the beauty industry where they’re a core part of many brands strategies.   Not only do an astonishing 98% … Continue reading

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Ruark Raises The Roof With John Lewis

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Although notorious for being wetter than winter, the British summer defied the odds yesterday for an exclusive press lunch we hosted on behalf Ruark Audio,  in conjunction with fellow British icon John Lewis . Ruark’s longstanding relationship with the high-street store, … Continue reading

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Ethical influencers and what value they bring to brands

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Move aside Kim Kardashian – a new breed of social media celebrity more concerned with campaigns that make a difference than their own self-importance has arrived. Welcome to the brave new world of ethical influencers and what value they can … Continue reading

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Smeg hosts annual supper club

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When Little Red Rooster first began representing Smeg, one of the original ideas – which instantly proved a resounding success – was to host regular supper clubs, connecting leading press and influencers with the people behind the brand.   Over the years … Continue reading

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Musk media meltdown causes quite the backlash

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The Elon Musk anti-media meltdown threatening journalists with a website to rank their work certainly caught our attention at Little Red Rooster. Naturally, it caused quite the backlash among reporters, but also received support from nearly 700,000 Twitter followers… assuming … Continue reading

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Silhouette adds specs appeal to its growing portfolio of luxury eyewear

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  Last week, Silhouette, the Austrian luxury eyewear brand, launched its brand-new Atelier collection to a host of luxury media, customers and trade press, in the decadent surroundings of London’s Austrian Embassy.   With Little Red Rooster having worked on … Continue reading

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The Coop Takes on Clerkenwell

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2018 marks the ninth year that Clerkenwell Design Week has been running. Arguably one of London’s most influential design events, Clerkenwell has become a hub of creativity and innovation. Interesting fact, Clerkenwell may only cover roughly 2.5 miles, but holds … Continue reading

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Why freelance journalists and PR professionals need each other

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Friends with benefits is one way to describe the relationship between PR professionals and freelance journalists. At Little Red Rooster we know why we need each other – now more than ever – to deliver the best coverage for our … Continue reading

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Polk Command Bar launch

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    Distinguished American brand Polk Audio launched its innovative Amazon Alexa-enabled Command Bar at the exquisite Mondrian Hotel on London’s South Bank last week.   Voice control is a hugely popular category with both consumers and media at present. … Continue reading

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A day in the life of a Little Red Rooster by intern Annie Hill

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Being a small town country girl at university can be overwhelming – everyone aspires to work in London and live the big city life. But fast paced and exhilarating can also exhausting and I’m just not sure it’s for me. … Continue reading

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Planning the Perfect Press Trip

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A press trip might be seen as a free holiday to many an overworked and underpaid influencer or journalist, but planning the perfect one can be a daunting experience for any PR agency.   Clients, PRs and the media share … Continue reading

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Little Red Rooster wins adidas Sport eyewear

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   It’s another week and another win at the coop as we are thrilled to reveal that adidas Sport eyewear’s PR account has been awarded to Little Red Rooster. This brings yet another thrilling addition to a roster of exceptional … Continue reading

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Master Lock House Party

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Last Thursday, all American super-brand Master Lock, security connoisseur for over 90 years, hosted an epic house party to showcase its extensive range of gadgets to both press and social media influencers. Little Red Rooster kitted out a traditional yet … Continue reading

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Picking the right PR agency for the region

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The phrase “think global, act local” is crucial for brands picking the right PR agency for the region it wants to operate in. A local presence in the UK carries extra clout as a key territory punching above its weight … Continue reading

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