What’s the first thing we think of when visualising how we’d like a space to look? Typically, we think of colour, soft furnishings, art and lighting. But what about sound? Sound is essential to enhancing the way we live and relax in our homes. To demonstrate this, world renowned Danish audio and multimedia connoisseur, Bang & Olufsen collaborated with leading interiors portal Houzz, at its Houzz of 2018 pop-up installation in a five-story Soho townhouse.
Interior design firm Run For The Hills was given free reign to select a range of Bang & Olufsen products and install them anywhere in the house; and the results were truly inspiring. Wandering around the space on the first day, press didn’t notice the black Beolit 17 speaker in the bathroom at first: “They don’t look like tech products. I had to look twice to realise what it was!” noted one visitor.
Throughout, the home showcased a variety of products chosen from the stunning Bang & Olufsen range, including the BeoVision Eclipse television, the BeoSound 2 and the BeoSound Shape – the standout product by a country mile, which is more akin to an art installation than a speaker. And it’s not a case of style over substance; these products offer the highest sound and vision quality. You only have to look or listen to recognise this.
With a unique opportunity to highlight the heritage of its products’ design, Bang & Olufsen hosted a talk at the Houzz of 2018, addressing a variety of journalists and influencers, where the concept of sound as part of the fourth dimension in the home was suggested by interior design extraordinaire, Claudia Baillie.
Jeremy White, WIRED product editor took us on a journey of how sound and vision has evolved over recent years, with Bang & Olufsen at the forefront of this design revolution. Joining them was Lisbet Jantzen, head of customer experience at Bang & Olufsen, and Jakob Kristofferson, concept and design manager, who were on hand to explain how the Danish company designs products conceptually with unique touches to make sure the range fits into a stylish interior.
But this isn’t anything new. Bang & Olufsen has always been conscious about creating beautiful, quality products. It has worked with many designers like Maison & Objet’s designer of the year, Cecilie Manz on a range of products, including the Beolit 17, the Beoplay A1 and the Beoplay M5, and its Beoplay A9 and the BeoSound Shape were designed by Øivind Alexander Slaatto. In addition to this, Bang & Olufsen has collaborated with Kvadrat textiles to create covers for a range of speakers, including the aforementioned Beoplay A9 and BeoSound Shape.
There is now no longer a need to hide ugly televisions and sounds systems. In fact, with Bang & Olufsen, there never has and never will be.