Vita Audio Launches Limited Edition ‘Selfridges Yellow’ R1 MKII DAB Radio


We were very pleased to host the launch of Vita Audio’s limited edition ‘Selfridges Yellow’ R1 MKII DAB Radio last night at Selfridges alongside our pals at Andy Giles Associates (for enquiring minds we work on Vita jointly – us focusing on consumer / women’s press and AGA on audio / tech media).
We had a fabulous turn out and the Selfridges team were overwhelmed at the amount of attendees – everyone from the Mail on Sunday, Weekend Magazine, Ideal Home, Elle Decor, Grazia and BMI Voyager were there. I am ashamed to say we ran out of alcohol 30 minutes before the end. No fear as we took a group of the final few to a nearby local pub where they continued to wax lyrical about the wonderful Vita.

Vita is a curious story – a small family company which has truly gone onto wonderful things. It doesn’t happen very often and we feel very privileged to be part of it. We are also super excited about the amazing new product they have lined up for the end of the year. It shall blow your socks off we promise you!

Keep your eyes peeled for coverage of the new addition to the Vita stable in this Thursday’s Metro, Sunday’s Observer Magazine and also the Mail on Sunday Live Magazine. You can also still catch it in the current edition of Red magazine in our Showreel section.

A special thanks to The Kooky Cake Company and Proporta for providing great products for our goody bags.

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