Intern Diary -Ted Baker / Proporta launch event


Phew! What a night. I have to admit feeling a little tired today after our launch event last night of the new range of mobile accessories from Little Red Rooster client Proporta and super cool british brand Ted Baker.
I got to have my first face-to-face client meeting before the event with the lovely Chris and Guy from Proporta. It was really interesting hearing Victoria brief the team on the messaging for the evening and the key lines we wanted to get across. I was also lucky enough to sit in on briefings with the media including journalists from Grazia, Red, The Daily Express,Time Out, Mail on Sunday, Cnet and Macworld. It was so lovely to meet the press and realise they are just like me and you. I have to say I was feeling nervous but everyone put me at ease and I was soon into the swing of things – introducing people, topping up champagne glasses and doling out goody bags.

My personal favourite case at the launch was the red zip up pouch with the poppy lining. The zip idea is taken from Ted’s handbags and boots. It was nice to see an accessory range that was stylish but also really functional. I certainly know my friends would be first in the queue to buy one!

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