It was all hands on deck for the Victoria + Albert Baths team at LRR last week, as we prepared for a very exciting launch event.
Leading luxury bathing brand Victoria + Albert paired up with world renowned design experts Conran + Partners to work on an exclusive collaboration. The result of which is an exquisite addition to the firm’s eponymous Victoria + Albert collection.
Presenting… the Eldon!
Conran + Partners has established itself as a household name, composing some of the world’s most desirable hotels. Drawing on years of design expertise, the firm opted for a contemporary back to wall style, lavished with the curious curved lines of a freestanding bath, all immaculately finished with pipework hidden beneath a tap deck.
The event was held at The Conran Building – the former home of designer Terrence Conran himself – overlooking Chelsea and the south of the river. The sun was shining, drinks were flowing, and some of our favourite journalists were on their way for a fabulous evening showcasing the bath.
With the entire evening themed around bathing, journalists could visit the aromatherapy bar and create their own bath oils, picking from a selection of 11 scents.
Original sketches of the Eldon were laid out for all to see, highlighting the precision and passion that went into the collaboration.
Throughout the night, the Victoria + Albert team were welcoming guests and chatting to journalists about the Eldon. The LRR team even managed to enjoy a few bath themed cocktails – choosing from Bubble Bath, Spring Soak and Limestone Liquor, all rustled up by the ‘flairologist’ behind the bar.
All in all, the launch event was a massive success, with a high turnout of key journalists eager to learn more. Plus, we managed to get Tim Rundle, Design Director at Conran Partners, in the bath. Huzzah!