Tag Archives: Instagram

The rise of micro influencers: what are they and how are they beneficial for brands?

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Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.   Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.   As discussed previously, … Continue reading

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Social Media influencers; a case of the emperor’s new clothes?

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The world of PR and media is changing; we all know this. We know that print media is struggling to stay at the forefront of the industry and that social media is the future, in one form or another. It … Continue reading

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A day in the life of a PR Intern

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Some may say that working as a PR intern may be a starry-eyed glimpse into the real world. Maybe even being exposed to a profession you love. For others it’s a nightmare experience of answering phones, running to get coffee … Continue reading

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Social Media Trends for 2014

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2013 saw social media brought to the forefront of marketing. Many new social media platforms were introduced and existing sites such as Instagram and Twitter became more popular with marketers. Media platforms are a great way of improving brand awareness … Continue reading

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