Tag Archives: Instagram

Ethical influencers and what value they bring to brands

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Move aside Kim Kardashian – a new breed of social media celebrity more concerned with campaigns that make a difference than their own self-importance has arrived. Welcome to the brave new world of ethical influencers and what value they can … Continue reading

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Case study: Bisque x Mad About The House

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  As well as being PR pros, we’re also dab hands at managing social media and influencer relations. In fact, we handle the social media accounts for several of our clients. This arm of the business began when Bisque Radiators … Continue reading

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What does Instagram Shopping mean for brands, consumers and influencers?

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Instagram has always been home to the odd nagging annoyance from not allowing links in captions to chronological news feeds, but we’ve got no complaints about it’s new ‘click and buy’ service allowing you to buy products featured in photographs… … Continue reading

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Little Red Rooster and blogger partnerships: How we’re navigating the landscape in 2018

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Being PR professionals we are acutely aware of the ever-evolving media and blogger landscape and are catching our breath at the constant state of flux.   As such, the traditional methods of PR, marketing and advertising have dramatically shifted and … Continue reading

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Creating the fourth dimension seamlessly and easily with Bang & Olufsen

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What’s the first thing we think of when visualising how we’d like a space to look? Typically, we think of colour, soft furnishings, art and lighting. But what about sound? Sound is essential to enhancing the way we live and … Continue reading

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The rise of micro influencers: what are they and how are they beneficial for brands?

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Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.   Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.   As discussed previously, … Continue reading

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Social Media influencers; a case of the emperor’s new clothes?

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The world of PR and media is changing; we all know this. We know that print media is struggling to stay at the forefront of the industry and that social media is the future, in one form or another. It … Continue reading

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A day in the life of a PR Intern

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Some may say that working as a PR intern may be a starry-eyed glimpse into the real world. Maybe even being exposed to a profession you love. For others it’s a nightmare experience of answering phones, running to get coffee … Continue reading

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Social Media Trends for 2014

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2013 saw social media brought to the forefront of marketing. Many new social media platforms were introduced and existing sites such as Instagram and Twitter became more popular with marketers. Media platforms are a great way of improving brand awareness … Continue reading

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