Tag Archives: Influencers

The rise of micro influencers: what are they and how are they beneficial for brands?

Blog

Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.   Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.   As discussed previously, … Continue reading

Tagged: , , , , ,
Comments Off on The rise of micro influencers: what are they and how are they beneficial for brands?

The new face of luxury influencers

Blog

A growing awareness of the increasing presence and importance of influencers has circulated the fashion and beauty industry for some time. Thanks to the colossal rise of digital savvy influencers such as Victoria Magrath, Estee Lalonde, We are Twinset and … Continue reading

Tagged: , , , , , ,
Comments Off on The new face of luxury influencers

Social Media influencers; a case of the emperor’s new clothes?

Blog

The world of PR and media is changing; we all know this. We know that print media is struggling to stay at the forefront of the industry and that social media is the future, in one form or another. It … Continue reading

Tagged: , , , , ,
Comments Off on Social Media influencers; a case of the emperor’s new clothes?