Tag Archives: Influencers

Ethical influencers and what value they bring to brands

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Move aside Kim Kardashian – a new breed of social media celebrity more concerned with campaigns that make a difference than their own self-importance has arrived. Welcome to the brave new world of ethical influencers and what value they can … Continue reading

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Case study: Bisque x Mad About The House

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  As well as being PR pros, we’re also dab hands at managing social media and influencer relations. In fact, we handle the social media accounts for several of our clients. This arm of the business began when Bisque Radiators … Continue reading

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Little Red Rooster takes Milan!

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It only feels like a few months ago we were pounding the streets of Milan to launch Smeg and Dolce&Gabbana’s ‘Sicily is my Love’ collection (catch up on all the action from 2017 on our previous LRR blog) yet here … Continue reading

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What does Instagram Shopping mean for brands, consumers and influencers?

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Instagram has always been home to the odd nagging annoyance from not allowing links in captions to chronological news feeds, but we’ve got no complaints about it’s new ‘click and buy’ service allowing you to buy products featured in photographs… … Continue reading

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Little Red Rooster Demystifies: General Data Protection Regulation

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  Have you spotted the sheer number of scary data privacy stories in the papers lately?   Reputable brands trusted to keep your details safe, such as the consumer credit agency Equifax and courier company FedEx, are among the latest … Continue reading

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Little Red Rooster and blogger partnerships: How we’re navigating the landscape in 2018

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Being PR professionals we are acutely aware of the ever-evolving media and blogger landscape and are catching our breath at the constant state of flux.   As such, the traditional methods of PR, marketing and advertising have dramatically shifted and … Continue reading

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Creating the fourth dimension seamlessly and easily with Bang & Olufsen

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What’s the first thing we think of when visualising how we’d like a space to look? Typically, we think of colour, soft furnishings, art and lighting. But what about sound? Sound is essential to enhancing the way we live and … Continue reading

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LITTLE RED ROOSTER HEADS TO BERLIN FASHION WEEK WITH SILHOUETTE EYEWEAR

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Every year, Silhouette, the world leader in luxury rimless eyewear, unveils a unique limited edition range of sunglasses crafted in collaboration with a like-minded, up and coming designer. Having previously worked with the likes of Wes Gordon and Arthur Arbesser, … Continue reading

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Launching a popular high street brand into the interiors vertical: At Home with Ted

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Last year we introduced you to ‘At Home with Ted’ – a major press event we hosted in conjunction with Ted Baker to unveil its brand new range of homewares and accessories (head to our previous post here if you … Continue reading

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The rise of micro influencers: what are they and how are they beneficial for brands?

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Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.   Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.   As discussed previously, … Continue reading

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The new face of luxury influencers

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A growing awareness of the increasing presence and importance of influencers has circulated the fashion and beauty industry for some time. Thanks to the colossal rise of digital savvy influencers such as Victoria Magrath, Estee Lalonde, We are Twinset and … Continue reading

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Social Media influencers; a case of the emperor’s new clothes?

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The world of PR and media is changing; we all know this. We know that print media is struggling to stay at the forefront of the industry and that social media is the future, in one form or another. It … Continue reading

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