St James’s Market development


St James’s Market is undergoing a full redevelopment, with the aim to restore the site to its former glory, introducing over 260,000 ft2 of contemporary offices, shops and restaurants centered around a new public square. Set to become the new home of retail in the West End, this landmark £400 million regeneration will be home to Smeg’s flagship store, alongside a variety of likeminded luxury brands.



St James’s Market is a new landmark destination in Central London set over half an acre of revitalised public space complete with a new Pavilion and home to providing world-class dining and retail. Not only will the market be transformed, but it will celebrate its historic identity with a vibrant new destination defined by first-rate public realm and world-class architecture.


We are super excited to see a new retail concept store for Smeg later this year, offering the perfect setting to house a stunning collection of the brand’s iconic and state of the art appliances. Also appearing with stores are Jigsaw, ASOS and leading restaurants Salt Yard, Anzu and the double Michelin-starred Aquavit. In fact, our Victoria Ruffy recently lunched here and was blown away!


Stay tuned for further information when the Smeg store launches later this year!

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