When Little Red Rooster first began representing Smeg, one of the original ideas – which instantly proved a resounding success – was to host regular supper clubs, connecting leading press and influencers with the people behind the brand.
Over the years we’ve hosted some incredible events. We kicked off proceedings by inviting media to ‘Dine in the Sky’, where over 30 journalists were hoisted up in the air above St Paul’s Cathedral to enjoy a delectable dinner cooked live by the one and only Tom Aikens. Next, we hosted a private lunch with celebrity chef Tom Kerridge in the test kitchen of his Michelin-starred pub, The Hand and Flowers, to demonstrate how he uses Smeg’s very own products on a day-to-day basis.
For our third supper club, we decided on a more intimate affair, inviting a handful of select influencers from the worlds of fashion and design for a private supper at Smeg’s Regent Street St James’s store.
Guests were treated to the pioneering talents of Smeg’s very own in-house home economist, Clare Edwards, who tasked our diners to get ‘hands-on’ and prepare certain elements of their meal themselves. Media were soon rolling out pasta using various attachments on Smeg’s SMF01 stand mixer; tucking into pizza freshly prepared from its specially-designed pizza stone; and even got crafty creating freshly brewed coffee for after-dinner Espresso Martinis. The entire menu incorporated food from Smeg’s very own family-owned farm, Montecoppe, in the Emilia-Romagna region of Italy. This included parmigiano reggiano cheese, balsamics and chutneys, and even its collection of red and white Lambrusco wines.
There was also an element of surprise to the evening; the team collectively were tasked with breaking a Guinness world record for the longest sheet of pasta. Sadly, we were slightly off the current milestone – our measly 7m result didn’t quite stand up to the 3000m record.
And although it’s well known we do love a good old knees up, the underlying purpose of the event was to reinforce Smeg’s status as an authentic, Italian cooking brand, with food, friends and family at the heart of everything it does.
To find out more about Smeg’s London store, please visit www.smeglondon.com.