Second to take the reigns of our ‘meet the roosters’ blog series is the incomparable Mr Henry Griffiths. He took a few minutes out of his busy schedule to talk all things PR, work wardrobe and advice for those looking to flourish in the industry.
Hi Henry, so how did you get into PR?
The long way round! At university, I started writing for the student magazine and somehow ended up as its editor. During that time, we won a couple of Guardian Media awards. Together they somehow made a career in journalism both appealing and plausible! I landed a job as an editorial assistant and moved to London. It didn’t take me long to notice that the PR people I bumped into appeared to be having a ball and were being paid a hell of a lot more than me. That tweaked my interest.
What excites you most about the industry today?
The new opportunities, the pace of change and all the disruption. I love it! How people consume media has obviously changed dramatically and continues to do so at an incredible rate. I love how the playing field has been levelled, how it is now all bottom up, not top down, how everything feels far more democratic and exciting. I now meet a huge sweep of incredibly talented people working on a wide range of truly ground-breaking and inventive projects, rather than just another pale, male and stale journo too pompous to speak to a mere PR.
What is your most memorable career moment?
That depends on who you ask! In terms of work, getting my first full page in a national newspaper will always stick in the mind. I’ve also had a lot of fun along the way. I’ve been fortunate enough to go on some truly incredible press trips, eat some stunning food and meet some real legends.
Describe your happy place?
Despite all the fun I have at work, it is most definitely with my wife and kids, most likely all snuggled up in front of a fire watching something on TV together, while stuffing our faces with diabetes-inducing snacks. Or at the gym when I can shut the world away!
Describe your work wardrobe?
Er, blue. White shirts. Although a velvet black suit has been making recent appearances.
What makes Little Red Rooster different from other PR agencies?
We approach everything with passion and a whole lot of personality. Just as importantly, our team has an expert understanding of all its clients. The key thing though is our focus on relationships. Even in this digital age and with all our social work, the relationships that we own are the critical part of our business. One other thing I’d flag are our clients. We have worked incredibly hard to curate an impeccable portfolio of brands that people really want to feature.
Do you have any advice for someone wanting to work in PR?
A bit of personality and genuine enthusiasm for what you’re doing will get you a hell of a long way. Be a bit cheeky, have some serious chutzpah, but always care about what you do.
What’s the best piece of advice you have been given?
Don’t burn bridges. You will invariably bump into people again, especially it seems those you don’t ever want to see again. From what I have fathomed, play nicely and the world tends to play nicely back.