We are delighted to announce our fourth win of 2018, with us landing independent eyewear company neubau which, inspired by urban culture, designs and manufactures all its products in Austria.
Winning the contract from the incumbent PR agency, Dust PR after having lead the PR for sister firm Silhouette Eyewear since February 2016 is a real win for team Rooster who have now been tasked with relaunching the brand in the UK. This has begun with the launch of a new collection inspired by Carl Jung and Sigmund Freud which we internationally previewed in Vienna with a VIP press trip. The British media launch is set for May.
We will run the UK press office and manage influencer and celebrity relations. Little Red Rooster partner Victoria Ruffy will lead the account accompanied by account manager Emma Younger and account executive Tabitha Grove.
Speaking of the win, our Vic commented:
“A fourth win for Little Red Rooster in 2018 underlines the exceptional growth the agency is experiencing, with a huge 45% turnover increase in the last financial year. We are enormously proud of the carefully curated portfolio of brands we work with and neubau fits perfectly into our fashion division joining the likes of Pantherella and Greenwich to create an incredibly desirable collection of brands. Working with such a modern and sustainably aware company is the ultimate home goal.”
Perry Moore, managing director, Silhouette International, explained:
“The Little Red Rooster team wowed us with the outstanding press coverage, account management, creativity and successful influencer engagement figures they delivered for our sister brand Silhouette over the course of 2016/17. It really was without hesitation that we brought them on board to reinvigorate the approach for neubau.”
neubau eyewear joins an impressive roster of brands managed by the agency, which currently includes Smeg, B&O PLAY, Pantherella, and LPG endermologie amongst others.