ULTRA VIOLET: The Pantone Rule of Cool for 2018


Pantone, the market expert in colour and trend predictions, has chosen Ultra Violet as the colour of the year in 2018. The shade (Pantone 18-3838) graced many of the Spring Summer 18 showcases in Paris, Milan, New York and London back in September, and has only continued to grow in popularity since then.


The colour trend has graced a number of catwalks, from Gucci to Givenchy, with a variety of different interpretations across the bevvy of beautiful designs. On the far left, Marni created a stunning silk printed dress with a high neck and stand-out accessories. Meanwhile, Balenciaga used the violet shade to make urban outerwear look more-chic than ever!





So, what do we know about Ultra Violet? Well, Pantone has said the blue-based purple colour is “a dramatically provocative and thoughtful shade that communicates originality, ingenuity, and visionary thinking that points us toward the future.”


Futuristic thinking has always been associated with Violet’s colour family, purple. Throughout early history, purple was famously the hardest shade to create using dyes, so was only associated with the most fashion forward and luxurious products and people. Colour is an essential element in the equation of futuristic fashion. Laurie Pressman, VP of the Pantone Colour Institute, said: “As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.”


Here at Little Red Rooster, we like to stay abreast of the latest the trends. We actually predicted lilac and purple to be key colours for 2018, in our blog post about the Colour Hive event in September. Whether it be stunning sounds or interesting interiors, we have got something to make sure you are bang on with the Ultra Violet movement this year!



Here’s our guide to the perfect purple presents, starting off with the beautiful Beoplay H4 headphones in a purple hue. These headphones have up to 19hrs battery life, and they can also play wirelessly via Bluetooth, creating the perfect mix of high quality sound and true comfort.


(£249.00 at https://www.beoplay.com/)


Next, a stunning homeware piece from Ted Baker London. This stunning violet throw is crafted from pure alpaca wool. The modern and minimal accessory has tasselled edges to bring a touch of texture to your boudoir. In such an on-trend shade as well, how could you not want to add this beauty to your home?


(£129.00 at http://www.tedbaker.com/uk)


If you want to make a big statement with violet, Bradshaw have got it sorted. Steel’s exclusive collaboration with Le Creuset means that it’s Ascot, Genesi and Oxford appliances are all now available in a unique and stunning purple Le Creuset shade, perfect for adding a contemporary update to your kitchen.


(Genesi 120 range cooker, Prices from £5970 Excl. VAT, www.bradshawluxury.co.uk)


The fourth gift is the delightful HORO Folio Case for Apple iPhone 8 Plus / 7 Plus from Proporta. This beautiful case comes in a delicious deep damson shade and is made from the best quality of leather. It’s a stylish accessory for your phone whilst also providing excellent protection to the body of the device and the screen.


(£88.00 at https://www.proporta.co.uk/)


If you are looking for a violet accessory which will produce equal parts sound and style, the Beoplay A1 is perfect for you. Commended for its extreme levels of sound for a speaker of its size, the A1 has a battery life of up to 24 hours and built in microphone too.


(£229.00 https://www.beoplay.com/)


The bright purple socks in the “Danvers” style would make a perfect gift to yourself or a loved one. Incredibly durable and made from the highest quality Fil d’Ecosse, these men’s dress socks are hand-finished creating a premium men’s sock, available in a range of colours.


(£12.00 https://www.pantherella.com/)


The final element of our perfect purple picks is a stunning bespoke radiator from Bisque, available in a bold violet shade. This beautiful product will keep your home feeling cosy whilst also looking simply fabulous.


(Prices on request https://www.bisque.co.uk/)


We think it’s pretty clear that ultra violet is ultra cool, and here to stay. So why not go for one, two, or all of our beautiful purple picks to make sure you stand out and stay on trend?



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Launching a popular high street brand into the interiors vertical: At Home with Ted


Last year we introduced you to ‘At Home with Ted’ – a major press event we hosted in conjunction with Ted Baker to unveil its brand new range of homewares and accessories (head to our previous post here if you missed it!)


But what happened next, we hear you ask?


Well, we’re proud to say the months post-event were as smooth and successful as the day itself. We were tasked with launching this global, multi-million-pound fashion brand into the interiors sector, and secured a whopping 53 pieces of coverage within just a few short months in the process.


Head to our most recent case study to find out more.


At home with Ted Baker

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8 products to help you smash your New Year’s resolutions in style


You’ve made it through the first working week of January, well done you. And since overindulge December now feels like a distant memory, I’m sure the strain of that Dry January vow is starting to take its toll.


I’m afraid we can’t bring back December, but we can sure make January a bit easier for you with our pick of the best products to ease your return to the daily grind, and help you smash those New Year’s resolutions. From fitness aids to savvy saving ideas, we’ve got the low down on the tools you need for resolution success. Because #NewYearNewYou right? Groan!


Get fit

Come January we all want to work off the Christmas pounds but on this dark January day I bet the thought of a treadmill is making you shudder with dread. If you’re looking for the right tool to kickstart your fitness motivation a MYZONE MZ-3 belt could be just what you need. MYZONE is a wearable fitness tracker that shows and rewards effort when you exercise. It analyses your personal handicap based on your maximum heart rate and creates bespoke targets just for you. Unlike many other trackers, MYZONE doesn’t discriminate between exercise styles meaning you can score MEPs for virtually any activity from ice-skating to weight-lifting, jogging to horse-riding- all of which are logged on your personal profile. What are you waiting for?!



Drink more water, it doesn’t sound that hard does it? But I must admit that, like most, I am guilty of not drinking enough. The thought is certainly there, and my car is full of half-drunk bottles of mineral water, but after recently discovering the dangers of drinking from plastic water bottles and not forgetting the sheer scale of damage that plastic waste has on our environment, I have decided that enough is enough. Whilst there are tons of reusable water bottles on the market, my favourite has to be Stay Sixty. The double-walled stainless-steel helps keep your water, juice or protein shakes fresher for longer and the removable base allows for fuss-free cleaning. The bottles themselves are beautifully crafted and the pantone inspired colourways are also highly on-trend.



Add some retro-chic to your 2018 New Year’s resolution health kick and turn those greens into goodness with the Smeg hand blender. This new member of the Smeg SDA family can blend and chop its way through even the toughest fruits and vegetables for lump-free soups, dips and purees. Get some inspiration here.


Get saving

The first step to saving those precious pennies is to protect your most prized possession; that shiny new smartphone. Protective casing in the past has often looked bland and boring, but things have changed. You can now get your hands on a phone case that not only looks great but also offers the ultimate protection. Treat yourself to a super stylish protective phone case from Proporta, Snakehive or Greenwich and say adios to expensive screen replacements.

Stuck in an expensive streaming subscription of 1000’s of channels when you only watch a few? Why not switch it up to subscription-free Freeview Play? Freeview Play offers live and on demand TV all in one place and you can also access programmes from BBC iPlayer, the ITV Hub, All 4, Demand 5 and UKTV Play as well as over 85 digital channels and HD channels. And as ever with Freeview, there’s no monthly fee.




Say goodbye to that expensive home security system! You can now turn any old mobile phone you have lying around into a sophisticated monitoring camera with the Manything App. Whether you want to keep an eye out for intruders, check on deliveries or just keep your pets company, Manything allows for all and will send you a notification when unknown activity is detected.




Treat yo’self

Of course, there’s no better way to beat those January blues than some self-indulgence. Why not reward your first successful month of resolutions with that gift that Santa forgot? We won’t judge!

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The MYZONE Challenge



As you may or may not know at Little Red Rooster we love a party or two, (really?). Since we like to indulge ourselves, we thought we should balance the scales pre-party season and get our sports gear on, get our head in the game and get fit for our very first MYZONE Challenge.


Naturally there was no better way to do this than using our very own MYZONE’s! Throw in the Little Red Rooster penchant for a bit of competitiveness and of course a challenge was set, the teams split and so it began. We had from 1st September until 8th November to get as many MYZONE MEP’s as humanly possible, and that is exactly what we did. The winners would then choose a charity to give £1000.


When we were first split into Team Keef and Team Mick (Vic vs Henry!) this instilled the competitive spirit into many of us Roosters…although it may have not been there before, it certainly was now. The idea of beating your colleagues must be some sort of incentive right?



We saw plenty of blood, sweat, tears, vomit (Lewis), cheeky tricks and countless actions of bribery, not to mention the targeting and taking down of team members. But Team Keef had a secret weapon. Lewis Hopkins. Although it was a slow start for our Lewis and no-one targeting him as he was ‘not a threat’ to the other team, he charged to the top in the last few weeks and overtook some key runners on the leader board. We personally enjoyed the name of each workout, including but not limited to: ‘Send for help’, ‘Not okay hun’ and ‘Death by circuits’. A special well done to Lewis!



It may have taken some time and last minute gym sessions to get everyone involved but it was an absolute success for both teams. Time to announce the winners…


Team Keef!



Team Keef chose SeeSaw as it’s charity, which will be receiving £1,250. Based in Headington, Oxford, SeeSaw is a local bereavement charity which provides first-hand and face-to-face support to children and families dealing with loss or grief. SeeSaw provides quick, same day responses and ongoing bereavement support up until the age of 18. Since it was established in Oxfordshire over 15 years ago, the charity has supported over 4300 children, young people and families. With many close links to the charity, and it also being Smeg’s charity of the year it seemed the perfect fit and a very well deserved receiver for our funds.



If you are looking to jump-start your January fitness, why not try your hand at your own MYZONE Challenge using MYZONE’s handy ‘challenges’ section… you never know, you might just enjoy it as much as we did!


Read more about MYZONE here!

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Meet the roosters: Henry Griffiths, founder


Second to take the reigns of our ‘meet the roosters’ blog series is the incomparable Mr Henry Griffiths. He took a few minutes out of his busy schedule to talk all things PR, work wardrobe and advice for those looking to flourish in the industry.


Hi Henry, so how did you get into PR?


The long way round! At university, I started writing for the student magazine and somehow ended up as its editor. During that time, we won a couple of Guardian Media awards. Together they somehow made a career in journalism both appealing and plausible! I landed a job as an editorial assistant and moved to London. It didn’t take me long to notice that the PR people I bumped into appeared to be having a ball and were being paid a hell of a lot more than me. That tweaked my interest.


What excites you most about the industry today?


The new opportunities, the pace of change and all the disruption. I love it! How people consume media has obviously changed dramatically and continues to do so at an incredible rate. I love how the playing field has been levelled, how it is now all bottom up, not top down, how everything feels far more democratic and exciting. I now meet a huge sweep of incredibly talented people working on a wide range of truly ground-breaking and inventive projects, rather than just another pale, male and stale journo too pompous to speak to a mere PR.


What is your most memorable career moment?


That depends on who you ask! In terms of work, getting my first full page in a national newspaper will always stick in the mind. I’ve also had a lot of fun along the way. I’ve been fortunate enough to go on some truly incredible press trips, eat some stunning food and meet some real legends.


Describe your happy place?


Despite all the fun I have at work, it is most definitely with my wife and kids, most likely all snuggled up in front of a fire watching something on TV together, while stuffing our faces with diabetes-inducing snacks. Or at the gym when I can shut the world away!


Describe your work wardrobe?


Er, blue. White shirts. Although a velvet black suit has been making recent appearances.


What makes Little Red Rooster different from other PR agencies?


We approach everything with passion and a whole lot of personality. Just as importantly, our team has an expert understanding of all its clients. The key thing though is our focus on relationships. Even in this digital age and with all our social work, the relationships that we own are the critical part of our business. One other thing I’d flag are our clients. We have worked incredibly hard to curate an impeccable portfolio of brands that people really want to feature.


Do you have any advice for someone wanting to work in PR?


A bit of personality and genuine enthusiasm for what you’re doing will get you a hell of a long way. Be a bit cheeky, have some serious chutzpah, but always care about what you do.


What’s the best piece of advice you have been given?


Don’t burn bridges. You will invariably bump into people again, especially it seems those you don’t ever want to see again. From what I have fathomed, play nicely and the world tends to play nicely back.

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The Little Red Rooster Guide to NYE in London



With 2017 coming to a close, it’s about time we all started planning our farewell to the year, welcoming 2018 with a bang on New Years Eve. As celebrations kick off all over the capital, from Shoreditch to Shepherd’s Bush, we have put together a list of Roosters’ top NYE London parties. Whether your more of a fizz and fireworks or trainers and two step kind of person, we hope something in this guide might just take your fancy!


The South London Soul Train


Taking over one of south London’s hottest venues, the aptly named South London Soul Train is bringing in the new year with a funk-tastic bang at Peckham’s Bussey Building. Spread across a whopping four floors and five rooms, the SLST presents a line-up of 13 hard hitting, heavyweight dancefloor roasting, soul toasting DJs. Don’t hang about however, with tickets already on final release, this is set to be a sell-out.




E1 London


New Wapping late night haunt E1 relaunches in true style this New Year’s Eve. The club, once studio, is throwing a mammoth 27-hour party with the likes of Âme, Mano Le Tough and Avalon Emerson leading the charge on the decks. With a brand new Funktion- One sound system in place, this immense party will leave your ears ringing and heart pounding. Running from 9pm on NYE till 12am on the 2nd, let’s just say you could certainly make your moneys worth on the £35 ticket if you were up to the challenge.


New Years Eve at the Shard


Feeling fancy and like the idea of toasting in the new year with a glass of bubbles and arguably London’s best view? Well, perched at the top of London’s tallest building you can welcome in 2018 with copious cocktails and tremendous views of the infamous London NYE fireworks display as the clock strikes midnight. With a price tag of nearly £200 it’s certainly not the cheapest option, but if you’re somehow feeling flush this festive season why not splash out on this champagne fuelled shindig and truly celebrate in style! Think a normal night out for the Made In Chelsea cast, a special treat for us riff raff.




The Festival of Light NYE London


In the mood for fireworks but can’t face standing outside in the Baltic British winter to watch the display? Clapham Grand might just have the solution. Imagine swinging sixties level psychedelia, with a club night where the lights and visuals are on headline duties. Indoor fireworks, laser shows and UV displays create an optical performance that will delight the senses. Not neglecting your ears however, the soundtrack to the night comes in the form of body shaking, knee wobbling, heart throbbing Techno, House and Garage.


There we have it, a few top picks from us Roosters for this years NYE London celebrations. Hopefully something might take your fancy or perhaps, you are more inclined to a night in at one of your mates with a crate of lager or bottle of red… we also highly recommend this.

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The Ultimate Stocking Fillers



Perhaps you’ve been awake for hours waiting in anticipation, or a certain someone has come bounding through your bedroom door. Either way, you’re awake and the big day is finally here… CHRISTMAS DAY!


What is your first thought? Where are my slippers? How long until Christmas dinner? How much did I drink last night? (too much!) I don’t know about you but I have no shame in admitting that my first thought is, “where is my stocking?” And no, not the type to slide your feet inside, but your hand, in order to reveal gorgeous gifts.


The perfect stocking provides a thrilling journey, as you blindly reach inside and pull out a delightful surprise. Journey with me to see what wondrous presents and ultimate stocking fillers this year’s stocking could hold.


The first thing you grasp is the shimmering cellophane of the Montezuma’s Milking Maid smooth milk chocolate truffles, something to gratefully chomp on whilst watching the Queen’s speech.

Price: £6.99


Diving back in, your hands hit a remarkable shape and you are intrigued… it’s the Stay Sixty bottle. This beautifully crafted stainless-steel water bottle comes in three Pantone colours and is sure to add style to any outfit whilst keeping you hydrated.


Price: £29.95


Next up in this year’s stocking is the Marloe Derwent watch, its hand-wound mechanical movements make this beautifully crafted time piece the beating heart of any outfit. How could you say no to such a classic great British design?


From £263.20


Reaching into your stocking with your newly accessorised arm, you pull out the Loewe Klang M1 – brand new, beautifully sculpted Bluetooth speaker. You can have your own little bit of luxury for just £169 and walk around the house blaring out those festive tunes!


Price: £169


When you are starting to think that surely it can’t get much better than this, you pull out the Arthur Arbesser for Silhouette (9909) sunglasses – huzzah! With four stylish colour combinations, these sunglasses are the perfect all-year-round accessory.


Price £250


Next, you grasp something, unexpectedly soft… it’s a pair of Pantherella monogrammed socks. How lavish! These fine gauge luxury socks come in a range of colours so you can keep it festive or cool and classic for comfort all year round.



Price: Men’s from £20, Women’s from £19


Squeezed into the depths of the stocking are the “sweet-sounding and comfortable” B&O play H4 headphones. Available in six colours, these wireless, over-ear headphones with a focus on pure essentials are perfect for when your loved ones get sick of your Christmas classics (as if that would ever happen, right?!)


Price: £249


Your hand hits a box, not ring sized but something even better… Achieve your health and fitness goals for 2018 with the MYZONE MZ-3 Physical Activity Belt. With six mince pie fuelled days left of 2017, the MYZONE belt will be sure to whip you into shape in the New Year.


Price: £129.99


Doing one final swoop to the bottom of your stocking, your fingers brush against one final gift. It is the Ted Baker Ballpoint Pen, an elegant writing device that is perfect for those much deserved thank you letters this year.


Price: £48


And there we have it; this year’s Christmas stocking journey has come to the end. And not a piece of coal in sight! Merry Christmas!


Check our Vic & Henry’s Ultimate Christmas Wish List for further gifting inspiration.

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Meet the Roosters: Victoria Ruffy, founder

Little Red Rooster founder, Victoria Ruffy

Little Red Rooster founder, Victoria Ruffy


As we draw closer to the end of a stellar year for Little Red Rooster, we caught up with founder and partner Victoria Ruffy, to reflect on her career highlights, history and advice for anyone wanting to work in the world of PR.


Hello Vic, let’s start with how you got into PR…


Weirdly, Henry and I both studied art history and both ended up in PR! I wanted to be an A&R girl or an art gallery curator but soon realised both paid me diddly squat. After selling ad space for Debretts magazine I started to apply for PR roles at agencies but was gutted to see the only way in was via unpaid internships. I lived in a flat in Wimbledon Village, so needed to pay the bills.


That lead me to take on a succession of short term jobs. One at record company West One Music and another at music magazine Sonik, until I finally got a junior PR role at Lewis PR. It was probably one of the worst years of my life but set me up to be the ball-busting girl I am today so, in a strange way, I’m glad it happened.


Next I took on my most loved PR role (apart from Little Red Rooster of course) at Cohn and Wolfe and was there for 4/5 very happy years. The company had an amazing culture and I worked with some incredibly talented people. Lots of love for that place and in particular the MD at the time Jonathan Shore.


What excites you most about your job?


As anyone who knows me will attest, I spend my life permanently excited – irritatingly so! Excited about the job I love; working in an industry that has never put up any barriers for me. And, when it did I just tore them down and I still have a job – bonus!


I work with people I love – whether that’s at the coop, with our super smart clients or with the plethora of media who I’ve built epic relationships with – some that have lasted decades. I am proud to say I’ve done this without compromising myself. Probably the reason I could probably never work for anyone else.


The PR industry is changing all the time and that keeps me forever on my toes – the learning is infinite. What gets me up in the morning are the ace brands we work with. Our client roster is something I could only have dreamed of at the start of my career.


What is your most memorable career moment?


The recent Smeg Regent Street store launch. It was an utterly incredible event with all the old guard press and loads of new faces. The Roosterettes were on fire and there are now so many of them! Henry and I did have a little “How the fuck have we done this?” moment.



Smeg CEO Vittorio Bertazzoni (left) at the Smeg London store launch, St James's

Smeg CEO Vittorio Bertazzoni (left) at the Smeg London store launch, St James’s


Describe your happy place?

What you mean not at work? Kidding.


Either 3am spinning around a dance floor listening to the Stone Roses or more frequently these days, drag hunting on my horse Delta. I am horse mad and a bit of an adrenaline junkie so it’s the perfect match.



Describe your work wardrobe?


Er, eclectic? I hope we are asking Henry this question too! Band t-shirts, A-line skirts, ankle boots, a leather jacket or my most wonderful Valentino leopard print coat.


I have a bit of an issue with getting ‘dressed up’ and an outright aversion to ‘Ascot / wedding’ attire. I feel style is an important reflection of who you are and if that’s not aligned you won’t feel comfortable and it will affect your performance.


So, that means my dress for a pitch or an event might be a bit close to the line of what’s deemed acceptable. Hopefully with a big smile on my face and showing I can work my ass off, it no longer becomes an issue.



Austrian eye-wear brand Silhouette at Little Red Rooster's 2017 Summer Showcase

Austrian eye-wear brand Silhouette at Little Red Rooster’s 2017 Summer Showcase


What makes Little Red Rooster different from other PR agencies?


The directors (Henry and I) still actually do PR. We are also super old school in that we highly value real relationships. We’d rather discuss an idea over lunch than send a press release to  5000 and hope we get a result.


LRR is tailored, we are personal and we love what we do. The two words that come up when describing us in pitches, or from clients and staff is energy and passion. If your agency can’t have and be both of these, then frankly, what’s the point?



LRR Senior PR Consultant Isabelle King (right)

LRR Senior PR Consultant Isabelle King (right)


Do you have any advice for someone wanting to work in PR?


Write the CV and covering letter of your life and send it to only the agencies you really want to work for. Spell out exactly why. And when you get there say “yes!” to everything and make as much tea as is humanly possible.


Be smart, be curious, read, research and curate your mind. Nothing is cooler than knowing your shit and making said shit happen.


What’s the best piece of advice I’ve ever been given?


Probably the school PE teacher who said I’d never amount to anything and would end up working in Tesco. Whenever I’ve been told “no”,  I love nothing more than proving everyone wrong.

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The rise of micro influencers: what are they and how are they beneficial for brands?


Broadly speaking we can split influencers into three categories: celebrities, macro-influencers, and micro-influencers.


Celebrity endorsement has been around since time immemorial and we are well used to seeing celebrities promoting brands across all media platforms.


As discussed previously, while celebrity endorsement may work well for a few large brands it doesn’t scale well to the mass market. Two major issues of working with celebrities are that, firstly, they usually charge vast sums of money, making this activity cost prohibitive for most brands.


Another problem is that there is often no genuine connection between the celebrity and the product they’re endorsing. Why should a consumer trust a celebrity’s word if they have little or no connection to the brand or product they are promoting?




This is where influencers come into their own and provide real benefits for brands.


Macro influencers are specialists within their chosen sectors. Here at Little Red Rooster we define a macro influencer as someone that has between 100,000 to a million+ followers across their social media or blogging platforms and a dedicated focus on a particular subject.


Most well-known bloggers can be considered macro influencers. It is exactly this notoriety which is the issue with this group. Many now have agents and are operating much like celebrities do, charging large sums of money to promote brands.


So how do brands forge authentic, beneficial and affordable relationships with influencers? Here at Little Red Rooster we believe the answer lies amongst the underground, yet ever growing network of micro influencers.




First up, what is a micro influencer? Little Red Rooster defines them as people who have between 1,000 and 100,000 followers across their social or blogging channels, with expertise or a passionate interest in a specific niche subject.


So why do we believe that working with micro influencers can be beneficial for brands?


There is no doubt that researching and building a relationship with the right micro influencer is extremely time consuming, however the benefits are well worth the effort for the following reasons:


  1. Increased engagement and authenticity

Micro influencers do not have the reach that celebrities or macro influencers have but the audience they do have is extremely engaged and genuine. The reason for this is that micro influencers are small enough to be able to form personal relationships with their loyal followers, regularly commenting and replying to posts and conversations.


Micro-influencers are also authentic. Each operates in a very select niche, focussing on a specific topic, whether that be fashion, interiors, technology, design or health and fitness, for example. As such they are experts in their chosen field and their opinions are taken seriously and are trusted by their audience.




Micro influencers most often reflect the thoughts, desires, likes and dislikes of their followers and it is this which makes them so relatable and is what makes them popular in the first place.


For micro influencers authenticity is their currency, providing another benefit for clients as they are unlikely to sign up to take payment from brands which don’t fit with their ethos and for which they feel no genuine brand love. If they post lots of #sponsored posts or #ads that do not sit well with their raison d’etre, they will quickly lose their authenticity and along with it their authority and following. So, in the world of micro influencers it really does pay to be authentic.


The best activity occurs when a micro-influencer genuinely likes a product and is perfectly happy to write about it in return for the item being gifted, rather than being paid. This is the holy grail of influencer activity which truly benefits both brand and influencer alike and it is this which Little Red Rooster continually strives to achieve for its clients.


  1. More cost effective

 Brands can work with micro influencers for substantially less than the cost of working with macro-influencers or celebrities. The reason for this is that the majority of micro-influencers are (relatively!) ordinary people, who blog or participate on social media alongside holding down regular jobs.




In many cases, brands can work with micro influencers purely for the cost of a free product sample. Alternatively, micro influencers may ask for a nominal fee to promote a brand, however this is in the hundreds of £s rather than the thousands!


Because of the comparatively low cost of micro-influencers, brands then have the option to work with a number of different advocates, helping to spread brand awareness out to a larger selection of followers.


  1. A more targeted approach

 Micro-influencers are recognised by their following for their knowledge and expertise on a particular niche topic. From home audio, fitness technology, interiors and fashion accessories, the list of topics covered by micro influencers is almost endless, so all brands should be able to find suitable micro-influencers who can help to promote their brand, whatever it is they are selling.




As micro influencers closely reflect their following, brands can easily select a range of influencers that appeal to the correct consumer demographic they are going after, whether that be identified by gender, age, interests, social status, or disposable income.


Finally, micro influencers operate across a number of platforms; blogs, YouTube, Instagram, Facebook, Twitter, Snapchat, Pinterest and as such brands can select influencers which operate on those channels which offer the best return for their specific products.


  1. Friends with (SEO) benefits

 Micro-bloggers create links back to websites which help brands increase their SEO.


If a brand receives a link from a blog which operates in the same niche as the brand itself, then Google will recognise it as being a genuine link and will increase a brand’s Google ranking as a result.


Unfortunately, links from social media have less weighting, however if the link receives lots of click throughs, eventually Google will accept its validity and will bump up a brand’s SEO ranking accordingly.


  1. Increased likelihood of sales

Due to the level of trust and authority micro influencers have amongst their following, if a member of their audiences sees a product review or recommendation that appeals to them, they are likely to click through to the brand’s website or stockist as a committed lead.


As such, brands know that click throughs and leads received because of their micro-influencer campaigns are further along the purchasing chain than leads collected from many other sources.



@taislany wearing @silhouetteeyewear

Interested in harnessing the power of micro influencers to promote your brand? The LRR Collective is our very own little black book of micro influencers which has been extensively researched and selected to work across the full spectrum of fashion, interiors, design, technology and lifestyle sectors.


This carefully curated collection of influencers is an extensive, ever evolving database which Little Red Rooster utilises to cherry pick the correct contacts required for each of our client campaigns and initiatives.


If you would like to find out more, why not get in touch with Vic or Henry here.


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The SS18 trend report: what’s hot and what’s not?


Last season colourful, bright hues such as sunshine yellow and electric pink reigned supreme, denim made a comeback and political, power dressing was the main topic of conversation. SS18 sees a shift to lighter pastel shades, but suits and blazers are still set to remain a wardrobe essential.


Four cities, four weeks, countless shows and plenty of catwalk drama. Following on from one of the fashion industry’s busiest periods of the year, we have collated the top trends displayed in New York, London, Milan and Paris.


SS18 Womenswear – Colours



It seems SS18 wasn’t ready to give up last season’s most talked about colour palette and a cohort of designers are in agreement! From Christopher Kane, Emporio Armani and Gucci’s pastel suiting to the vibrant flush of Molly Goddard’s flowing silks, the catwalks made it clear this apparently ever-popular shade can be worn from day to night, whatever the occasion.



Whilst pink is remaining the colour of the season – for both men’s and womenswear – SS18 is moving away from the bold primaries and favouring pastel tones. The runways were populated with subtler hues, such as the parma-violet explosion seen at Victoria Beckham’s presentation. Tibi and Tom Ford proved pastels don’t have to be girly, with careful colour matching and looser styles bringing a fresh perceptive to a subdued palette.


SS18 Womenswear – Prints and Shape



In the words of Miranda Priestly “Florals, for spring? How ground-breaking!”


However, it seems flower power is fighting back and will be a wardrobe staple next spring. The likes of Loewe, Erdem, Hellesey and Ulla were all spotted embracing florals over fashion month for a suitably feminine, delicate style that is ideal as the months get warmer. Florals were also given an edgier look on the catwalks, as shown by Brock and Ulla Johnson, by pairing daring transparent materials and adding combat boots to offset the prettier colours.



In a stark contrast to AW17, SS18 has suited up and booted athleisure off the runways. However, the trend remains somewhat present, with Tibi’s show giving formal suiting a comfier, contemporary refresh. One thing remains certain; you should own an oversized blazer in your favourite neutral tone come spring.



If you’re one to save the sparkles for the festive season, then that’s all going to change next Spring. In both London and New York, sequins have reigned supreme, in all forms, from blazers, accessories, dresses and trousers. Halpern, Ashish, JW Anderson and Tom Ford were all aboard the sequin train as they playfully mixed bold, primary colours with a diverse range of styles.


From shredded hems at Loewe, to heavy silk fringing and military-inspired feather plumes at Nina Ricci, trimmings are set to steal the spotlight in SS18. Subtle touches they are not – fringing and feathers are very much intended as the star of the show, as evidenced by Marco de Vincenzo’s magnificently tiered dresses. This is a trend for the sartorially bold.



The pencil skirt reigned strong on SS18 catwalks, with Balenciga, Hermes, and Off-White forming entire collections around the garment. It’s evidently clear that 1950’s inspirations are hard at work here but with a feisty update, mixing an assortment of patterns and colours for a moodier style. It seems socks look set to be a key accessory again this season but this time paired with heels instead of sandals.


SS18 Womenswear – Shorts



From bike shorts to Bermuda shorts, all the shorts made a play for the limelight at this year’s fashion weeks. The most appealing options include trusty short trousers, high-waisted and worn with metallic blouses at Isabel Marant; hot-pant styles with a distinctly futuristic edge at Paco Rabanne, and a bermuda iteration, cut lean and looking chic when paired with slick double-breasted blazers at Off-White. This is the shot in the leg your summer wardrobe needs now.


SS18 Menswear



Next summer, the ties won’t just be around your neck, they’ll be around your waist. Whilst there were field jackets and blousons aplenty at the SS18 shows in London, one of the most interesting riffs on outwear came in the form of belted mid-length and longline jackets. Mostly using light cottons, waist ties were on show in a variety of wearable colours including beige and navy – as well as a few purples!



…and here it is again! The warm blush rose that seems to be everywhere is set to continue its omnipresence in SS18. However, we will see it expand into other shades, with bursts of eye-popping hot pink appearing at Comme des Garcons presentation. Despite its youthful, playful tone even designers such as Fendi, Valentino and Oliver Spencer sported the colour.



A major trend at both London and Milan Fashion Week was layering. In Milan, Fendi blended corporate wear with sportswear, layering nineties-inspired jackets over shirts and finished off looks with a jacket. Although most people might associate spring / summer as a time for shorts, new fashion collections presented in London reflected upon diversity within the city, including ever-changing climates.



Over the past few seasons check seems to be having a continuous moment in menswear and it’s clearer than ever after shows from Moncler and MSGM it’s becoming a certified staple. The styles varied hugely, from checked pieces with a youthful twist to heavier, outdoor pieces to sophisticated, well-cut jackets.



Another notable menswear trend for SS18, is the oversized blazer, particularly at the men’s fashion presentations in Paris. The likes of Comme des Garcons, Kenzo and Balenciaga took the trend one step further and bravely contrasted the large formal wear with shorts – perfect for spring evenings!



Introducing next year’s hottest styling trick: the shirt tuck. Catwalks over the recent years has seen guys wearing shirts and tees as dresses in homage to hip-hop’s finest, but SS18 is saying good riddance to longline and hello to a new, nerdier way to wear tops.  No doubt inspired by the 90’s dad aesthetic, it has been championed by the so-awkward-it’s-cool brigade comprising labels such as Gosha Rubchinskiy, Prada and GmbH.


SS18 brought us a hugely varied composition of styles, colours and quirks, it will be interesting to see whether pink will remain the reigning colour of 2018 or if another shade can successful steal its crown. In the meantime, we look forward to seeing how runway trends translate onto the high street over the next few months, and in what way bloggers and influencers take inspiration from these new SS18 styles.



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Oh, the weather outside is frightful, but The Container is so delightful: A guide to our new London coop


With Christmas lurking just around the corner, the weather is dark, damp and bleak, but step one toe into our toasty haven that we call The Container and you’ll forget the cold outside. Ok, it’s not exactly a Tardis, but we’ve found we can comfortably fit eight people in this work-space.


So, where is our new crib you ask? We are based on Rivington Street (still in Shoreditch!) and live in a lovely building called Black & White, run by TOG – The Office Group. TOG is a shared work-space group and has over 15,000 members working across 30 buildings, 28 of which are in London, with more on the way. The Black & White Building provides some great facilities including meeting rooms – perfect for our PR summits – co-working areas, events spaces, lounges, and a ROOF TERRACE, which I’m sure will get plenty of use from LRR in the Summer.


Now, I bet you’re wondering what the space looks like. The majority of the walls are painted white, but it doesn’t feel like a student room in any way, because the artwork throughout the building changes every month or so, a mini TOG Modern if you will. Overall, I would say the space is clean cut and organised, with labels for everything if you get lost or can’t find a mug.


Picture – The Container & Roof Terrace


A brief history of Rivington Street 


Before 1906 Rivington Street didn’t actually exist, it was previously one of those patches of green dotted throughout Shoreditch, once called farm-land. Today Rivington Street’s cobbled paths can lead you from Shoreditch High Street to Old Street in a matter of minutes. Along the walk you will find several cafés (and that one odd cat café), pubs, art galleries, bookshops, restaurants and boutiques. So, we urge you if you’re ever free of time and in the Shoreditch area, have a stroll through…you won’t be disappointed.



Picture – Ben Eine’s ‘Scary’ is in the tunnel archway of Rivington Street


Where we go for lunch


Think The Goodfellas where everyone is either called Marie or Paulie, but serving you a selection of pasta dishes, jacket potatoes and Italian inspired toasties. Ok, it’s not all authentic Italian cuisine, but there’s no doubt you’ll get your carby fix in Francos, especially for someone who lives life in the PR lane. Kim and Aggie might have a bit of a mare in here, but I say don’t judge a book by its cover. The most expensive thing on the menu is Pollo Limone priced at £6.20, this devine dive delivers its customers hearty food at its best.


 Picture – Franco’s 


Tunes we listen to


Now we have our own office space, we are free to blast our own music, currently through our B&O Play S3 speaker. There’s a real eclectic mix of music that can be heard emanating from The Container. From Motown mornings to pop classics in the afternoon, and everything inbetween. Some of the LRR team seem to be against the festive music…but we have still managed to sneak it in, since it’s Christmas season in the PR world and we need inspiration!


  Picture – B&O S3 Speaker


After work drinks


Chillin’ out maxin’ and relaxin’ after work you can often catch a Rooster at the Merchant’s Tavern cradling an Aviation – a blue gin based cocktail, garnished with a cherry. Aside from the gorgeous drinks, the food is something out of this world. The spacious dining room beyond the bar area features a combination of tables and comfortable leather-studded sofas, serviced by willing and super-friendly staff. Give this place a visit if you are looking for a fine dining experience or you just want to be Carrie Bradshaw/Don Draper for the night sporting delicious cocktails.


Picture – Merchants Tavern 


So, there it is, a brief roundup of the new London office and the surrounding joints that we tend to hit up. We look forward to you joining us soon!

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Vic and Henry’s ultimate Christmas wish list


As the last glint of gunpowder fades into the night sky it seems Christmas has snuck up on us again this year. If you are stuck for that Insta-perfect present for your loved one – do not fear as our Vic and Henry are on hand with their suggestions for the most lustworthy gifts this Yuletide!


We all love a good cup of tea (and the accompanying biscuit, obvs) and our Vic is no exception. Therefore, what could be better than the Dolce and Gabbana Smeg KLF01 kettle to ensure one can have a cuppa in style?


Price: from £399 – Available from the Smeg London store or Harrods.


Sticking with the Italian theme, our Vic loves nothing more than the the smell of the luxurious products concocted by Officina Profumo Farmaceutica Santa Maria Novella. She has a distinct weakness for Bagnoschiuma Alghe Marine, which is available from the brands’ tiny store located in the gorgeous Piccadilly Arcade.


Price: £55 for 250ml


Some of you may know that Team Keef were the winners in our recent MYZONE challenge. Headed by Victoria who hit an epic 5000 MEPS in the challenge you won’t be surprised to see that she has added these very rock star boxing gloves to the wishlist.


Price: £69.00


Is it really Christmas without any bubbles? After all, ‘tis the season to be jolly. Our Vic says be merry and bright with a case (or two) of Ruinart Blanc de Blanc.


Price: £41


And finally, if you really want to get in someone’s good books this Christmas, why not help them channel their inner Maria Schneider in Last Tango in Paris with this epic shearling-lined suede coat.


Price: £5,135


Next up we have Henry’s Christmas must haves, a list that truly reflects the sophisticated man we know and love, though rarely sighted.


First up, it has to be the imposing and immutable citrus fragrance of the Penhaligons Blenheim Bouquet – our Henry’s favourite pong. An absolute must have for Christmas!


Price £72


When looking for the perfect boot one does not simply choose any old thing – it has to last a night of dancing at our Christmas party after all! The British-made Amsterdam boot by Church’s has a classic Ebony finish with lovely deep brown, almost burgundy hues. And, comes straight out of Northampton!



Price: £475.21


Now here it is. The present to top all presents. These Art Deco 18ct Gold & Platinum Cabochon Sapphire Cufflinks will do the trick. We’re no Christmas party DJ but a request to Henry’s wife wouldn’t go a miss!


Price: £1,875


Next up on this year’s list are Pantherella’s Hemingway Long Men’s Socks. A traditional favourite and made in little old Blightly! Wear over the calf and be super cosy. Will last for years.


Price: £25.00


And last but not least, it may not be mulled but is it really Christmas without wine? Treat your beau to a bottle (or eight), whether it is Pinot Noir or Burgundy just keep them coming!

Price: £55


And there we have it, this year’s Christmas must haves, a lust-worthy list of all things luxury and classic this Christmas.

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Are You Remote Royalty or a TV Trash Talker?


Take our World TV Day quiz to find out! 


Tuesday 21st November marks World TV Day and having the awesome Freeview Play as a client means we are lucky to have access to tons of interesting data and research.


But do you know TV fact from fiction? Your Dr Foster from your Doc Martin? Play our little quiz below and see if you are remote royalty or a TV trash talker…


  • True or False: 20% of Brits says TV is more important to them than sex?


  • What is Northern Ireland’s favourite TV show?


  • EastEnders
  • Coronation Street
  • The Only Way Is Essex


  • The least popular TV genre according to Brits is news, true or false?



  • What is the most watched TV show so far this year? Here’s a (not so) cryptic clue:


  • What is this character’s name?


  • Fact or Fiction: The average person in the UK spends over a day (24 hours) watching TV each week?


  • Fact
  • Fiction


  • Match our founders Vic and Henry to their secret TV guilty pleasure:


  • Made in Chelsea
  • Antiques Roadshow



  • Who invented the TV?



  • What is the most watched TV episode of all time in the UK with a whopping 24.35 million viewers? Hint: If you were born in the 90s you’ll probably have no clue….


  • What TV show has ‘Dance of the Knights’ as its theme tune?





  • True
  • Coronation Street with a whopping 32% of the vote
  • False! But only just behind quiz shows which is the least favourite
  • Blue Planet II, episode one first broadcast on 29.10.17 was seen by a total of 14.01 million people
  • Eleven from Stranger Things
  • Fact – the average person watches three hours and 32 minutes of TV a day, including recordings viewed within a week of transmission = 24.7 hours per week
  • Henry = Antiques Roadshow, Vics = Made in Chelsea
  • John Logie Baird
  • Only Fools and Horses (BBC1, 29 December 1996): 24.35 million
  • The Apprentice

6 -10 correct – you are officially Remote Royalty!


0 – 5 correct – time to swot up you TV trash talker!


Sources: Freeview, Barb, Sky

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iPhone X: is it worth the hype?



It goes without saying – but we will anyway – the new iPhone, announced in September, was one of the most widely anticipated launches in the world.


With the much-talked-about device now available to buy and hordes of people camping out to get their hands on the newest device, how does it shape up in comparison to previous iPhones? Or indeed to the likes of Samsung and HTC?

Apple isn’t always at the forefront of technological innovation but when it does adopt these new technologies, it does so seamlessly, and the results are impressive.


The iPhone X introduces a plethora of features and a sleek modern design. Boasting a stunning edge-to-edge screen, it’s one of the biggest changes Apple has made to the iPhone’s aesthetic in years. The X will also support wireless charging and employs a super tough, stainless steel finish.


Although previously being dismissive of OLED technology, Apple announced the new screen has this technology on board, giving the model its incredible display.



For the budding David Baileys out there, the iPhone X has dual 12-megapixel rear cameras, with many of the first reviews noting the camera system now competes with the best in the industry, such as Samsung and other Android devices. Most interestingly, Apple’s camera now allows users to create more effectively focused photographs using the background blurring mode, which Google Pixel 2 introduced earlier this year. A review in the Telegraph noted that Apple had now surpassed Google’s own innovation, with the background effect much sharper.


However, perhaps Apple’s most talked about addition is the inclusion of facial recognition technology. This will not only replace authentication for Apple Pay but also be able to detect your face in the dark, using a formula that matches your face for guaranteed accuracy. Even if it didn’t work during the live demonstration, a source speaking to Forbes claims that now Android phone makers are clamouring to copy Apple’s face-scanning technology.


At £1,000, it’s an extraordinary amount for the new iPhone, but it’s a price people are willing to pay!



The new iPhone X can be purchased from your local Apple store or online at www.apple.co.uk


Already have the new iPhone? Check out GQ’s round-up of the best cases, featuring Greenwich, Ted Baker, Proporta and Snakehive.

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The new face of luxury influencers


A growing awareness of the increasing presence and importance of influencers has circulated the fashion and beauty industry for some time. Thanks to the colossal rise of digital savvy influencers such as Victoria Magrath, Estee Lalonde, We are Twinset and Lily Pebbles, among others, the need for a balance between influencer marketing and traditional press office is quickly accelerating.


But what about other industries? Interiors influencers are currently booming – take the likes of Kate Watson-Smyth, for example. And what about the luxury market? Incorporating everything from design and travel to alcohol and supercars, this looks to be the most experimental sector, as a recent report undertaken by Fashion & Beauty Monitor revealed. In fact, the report states that 73% of luxury brands already have an active influencer marketing strategy in place – 65% agree it is an effective one.


Above: digital-savvy Instagram stars such as (l-r) Victoria Magrath, We are Twinset and Lily Pebbles have led to the meteoric rise of fashion influencers


To find out more, our Izzy delved into the report to bring you its key findings…


Budgets are rising


As it says on the tin – luxury brands are now allowing for greater budgets for PR agencies and teams to experiment within the social media stratosphere. 66% of brands questioned expect these budgets to rise “significantly” throughout 2018, encouraging even greater influencer activity. But what does this mean for the brands involved? Budgets don’t often miraculously appear from nowhere. Cuts may have to be made elsewhere – advertising, photography, styling, and so forth. It’s a bit of a catch-22; as budgets rise, so will the cost of partnerships.


Finding the right influencer


The most successful influencer collaborations are down to the identification of the right partnership. Brands understand their audience, and their selected influencer needs to reflect that. There’s no point marketing fine jewellery to an influencer whose focus is budget looks. With this in mind, 44% of brands asked in Fashion & Beauty Monitor’s report noted that this was their greatest concern when approaching an influencer project.


When browsing for influencers, it’s worth brands remembering it’s not just about the numbers. A high follower count is one thing, but how many users engage with their posts? Take a look at some recent snaps – how many likes and comments have they got? And how many times has said influencer responded? This allows brands to estimate the kind of return they may receive.


But when you do get it right? Magic happens. Take Ricki Hall’s longstanding relationship with B&O PLAY, for example. His candid headphone shots regularly receive 4000+ likes from his 342,000 followers. Similarly, Silhouette recently collaborated with JosieLDN – and within just an hour of an image being shared, had garnered over 2500 likes (and counting). It goes for any sector – luxury or not – but be wary of influencers whose followers are in the tens of thousands, but are only receiving 50 or 60 likes per post at most.  Even the most Instagram-phobic of us could achieve that…possibly.


Above: some recent shots from Silhouette’s collaboration with JosieLDN


….or even, finding the right ‘micro-influencer’


A micro-influencer offers brands something slightly different – these influencers have established an exclusive niche for themselves. The attraction won’t be their number of followers, but rather their creative or artistic edge, and their devoted, authentic audience. The end result? An incredibly high return on investment.


Creative control: the ultimate power struggle


The report revealed that one of the toughest challenges brands face when partnering with an influencer for the first time is the process of handing over creative control. 59% admitted this.


Letting go of creative control to a social media influencer is still a big risk for luxury brands, and requires a complete overhaul in mindset and culture. Many high-end brands have indeed worked hard to create their signature style over a period of time – and, let’s face it, no one likes change. This does, however, demonstrate the importance of working with the right influencers who are respectful of the brand, and who can be trusted with creative freedom.


On the flip side, some brands engage with influencers for this very reason. Our very own Bisque and Victoria + Albert Baths recently partnered with our pals at 2lovelygays, who styled their respective products in their quintessentially quirky fashion. Alongside a collective reach of 3,260 likes on Instagram alone, the images created by 2LG have been shared by leading publications such as Harper’s Bazaar and The Sunday Times. Plus, said images create the ‘holy grail’ of content for certain brands: web traffic.


Above: examples from recent collaborations between Bisque and Victoria + Albert Baths with 2lovelygays


So…now what?


Well, there’s no doubt that traditional print media is finding itself competing with the rise of digital influencers. One need only look at the slowly declining sales figures from major publishing houses – and increasing number of Instagram users – to recognise this.


However, for many luxury brands, it could be suggested that those who are still reading mags reflect their incredibly affluent customer base. And, as evident above, the toughest task ahead of luxury brands to select the right influencer – one who reflects your target market, and will reach it – is paramount.


There’s an argument to be had on both sides – nothing quite like sitting on the fence, eh?


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Breakfast with Marie Claire’s Trish Halpin



On Tuesday, we joined Marie Claire UK’s Editor-in-Chief Trish Halpin for coffee & croissants and to delve into her thoughts on the future of Marie Claire and the changing magazine industry. During which we discussed a wide range of topics including how Marie Claire plans to stay relevant in an ever-increasing world of digital platforms, how to get a journalist’s attention through social media and the challenges she foresees in 2018; the year of Marie Claire UK’s 30th anniversary.


Q. Marie Claire has been around for a long time. How do you make sure it is fresh and still relevant to today’s audience?


A. The task of an editor is to understand your brand, your brand’s DNA and to understand how that is moving forwards and changing. Marie Claire is 30 years old next year, in the UK, but was originally launched in France. There are now 46 International issues, the UK was the second or third to launch. Glenda Bailey, who is now the Editor-in-Chief of US Harper’s Bazaar, loved the French version of Marie Claire and persuaded them to launch in the UK. The reason she thought this was so relevant for the UK market was that the content, outside of fashion and beauty, focused on women’s issues and opening-up minds. It is essentially very much focused around women’s issues and was the first magazine to cover FGM [female genital mutilation]. It is these sorts of insights into real issues that makes Marie Claire continue to stand out.


Q. How important do you think it is to get content right in an age when we are seeing a lot of changes in print magazines such as Glamour recently announcing they are printing fewer magazines. Do you think social platforms like Instagram and Twitter are taking over? And how important is it for Marie Claire to cover popular issues?


A. I think magazines like Glamour struggled as, although it is an amazing magazine in terms of its fashion and beauty, its content was maybe not offering anything different [DISCLAIMER: Trish is a self-confessed hater of the word content and its overly-broad use]. What needs to be thought about is what do we mean by content and what is the value of what we are putting out for Marie Claire vs an Influencer or blogger. All opinions are valid, but you can’t all be looking through the same lens. It is so important that Marie Claire sticks to it’s DNA in how we look at issues. Things that we discussed 30 years ago are still relevant but they need to be accessed in different ways.


Q. A lot of brands are opening themselves up to different platforms. How much pressure does Marie Claire feel they need to get involved with that brand diversification and who makes the decision on what is right for them as a brand?


A. The starting point for this is even though print is shrinking, we now have more in print than we ever have before! We are seeing these as opportunities to connect readers to the brand. One thing we are doing, is an exciting project with Ocado and specialty stores in the beauty industry. Beauty is a very protective industry so with our name behind them, Ocado could form that link to the industry. We launched 18 months ago, it is called Fabled by Marie Claire and has a beautiful store on Tottenham Court Road, but it is mainly eCommerce. The store creates a nice way of bringing people into the magazine; as we host events with readers and beauty editors, such as tutorials with skin editors. That relationship, energy and insight is hugely important for us to keep developing as we go forward with our audience.


Q. As a brand what is the best way to get your product placed in Marie Claire and how would you approach that?


A. We get a lot of emails from all sorts of people and it is very hard for editors to get through their inbox each day. It is about trying to find an “in” somehow as they won’t have time to read through all those emails. Tweets can be much better for getting a response, but it does depend on what it relates to. You need to know who you are contacting and why it is relevant to them and you need to give them that information. Journalists receive hundreds of press releases, but to read each one and to work out why it is relevant to them and their brand is a stretch.


Q. How are Marie Claire getting across what issues are important to them without steering too far away from what attracts readers to pick up the magazine?


A. We have just published a sustainability issue, we are very big on sustainability. We wanted to cover it in a way that was a bit less finger wagging and judgemental. We approached Shailene Woodley to be our cover actress as she is an environmentalist who has previously been arrested in the US for protesting fracking. We needed someone who could put that message across from the moment you picked up the magazine and she was really interested in taking part, despite not promoting a new film. Otherwise we just tried to ease into it by asking our readers to consider what they do on a day-to-day basis rather than making a huge life change. For example start by looking at your coffee cup, if we all made a small change like reusing our cup throughout the day, then this would make a big impact overall. We also do a lot around girl’s education, for instance we work closely with a charity who are educating girls overseas by doing things like taking them out of sex work and giving them an education. Marie Claire have a school which offers this to girls and we are passionate about continuing with this charity work.



Q. What do you take inspiration from?


A. I read a lot. I love reading weekend newspapers and I love podcasts, my guilty pleasure is Desert Island Discs. I love hearing about people’s lives. We don’t know famous people, but when you listen to them on the podcast you find out so much. I go down the list to find people I know, but sometimes I pick a random person who might be an incredible scientist and I find that really inspiring.


Q. What do you see as your biggest challenges in 2018?


A. For Marie Claire, 2018 is our 30th anniversary and we want it to be very exciting, we are going to do a few things over the year to celebrate that. We are also bringing out a range of licensed products in the beauty world – so watch out for those. In general, it is the ongoing challenge of making sure our digital offering maintains the brand message and engages with the audience. We will also be working more with influencers and launching a new platform: Marie Claire Verified. Influencers are everywhere now so we have carefully selected 30 that we feel have the same values as us and we will continue to work with them more. I think 2018 will be interesting, post Brexit maybe? and I will look forward to facing more challenges head on.


Q. Finally, how do you think the industry is changing for us in PR?


A. For PR’s the challenge lies in how brands want you to produce content outside of what is in print. It will be finding those new opportunities for brands and representing them over a variety of platforms. The industry is changing rapidly though, 5 years ago I wouldn’t have guessed that Influencers would play such a key role in the industry, I don’t think anyone can predict how things will evolve over the next 5.




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Go east!


With the Little Red Rooster London office residing in East London for almost a year now, we have gradually got to know the area rather well and come Friday we can be found on the dance floor at one of East London’s late night musical offerings.


In this blog, we have carefully whittled down the list of our favourite venues to the chosen few below so have a read, tell us what you think and maybe even see you on the dance floor? Ours is a G&T in case you were wondering.


Village Underground


Located slap-bang in the middle of the hustle and bustle of Shoreditch, Village Underground has to be our first choice. This high-ceilinged, high adrenaline space hosts everything from Channel One Sound System, to house heavyweights, 5-piece jazz bands and everything in-between. In fact, its events calendar reads like a who’s who of the hottest musical talent in the UK right now. If that wasn’t enough you can even attend life drawing classes at this late-night London spot. Couple this with the ex-underground tubes converted into a co-working space on the roof, and you can appreciate the creative melting pot that Village Underground operates as.



Oval Space


Tucked away in the backstreets of bustling Bethnal Green, residing under the shadow of the now disused Hackney Road gas works, somewhat of an East End landmark, is multi-purpose art and music venue Oval Space. Famed for their Saturday PM-AM parties, Oval Space has become an institution on the London club scene. For those looking to throw themselves in at the deep end with this particular venue we recommend seeing Nina Kraviz who will headline on November 3rd. Enter at your own risk however, this one will be nothing short of a techno fuelled charge into a night of un-adulterated hedonism.



Blues Kitchen


Although a damn right delicious Louisiana and BBQ restaurant first and foremost, Blues Kitchen is much more than just chicken wings and chatter. At night, the bar area is transformed into a live music mecca with everything from Soul to Swing on the menu. With no need to pre-book tickets, this venue is a perfect option for those ‘two pints down the pub turned night out’ spontaneous kind of ones.





Think more Berghain than business district with this Surrey Quays gargantuan event space, which lies just over the way from Canary Wharf in this area of east London that’s better known for business parks and multi-plex cinemas… Until Printworks opened its doors that is. Housed in what used to be the Metro and Evening Standard printing facility, this 2500 capacity venue is immaculately done up as downright warehouse perfection. Pulling in the very best of House and Techno line-ups, Printworks has already solidified itself amongst the very best of the industrial playgrounds of Berlin to Brooklyn.


Note: Printworks operates only in the day with its parties finishing at 11pm so technically you can be home at a reasonable hour and be fresh for the following day… technically.




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B&O Play x NTS Radio at Frieze Art Fair


At Little Red Rooster we are lucky enough to work with some amazing clients, who have an understanding of the wider context when creating an exceptional brand. More than just products, we work with people who build brands and tell stories.



One of the best examples of this is B&O PLAY, so much more than an exquisite audio company, they are a cultural mover; curating events and engaging with an audience beyond the product. This year B&O PLAY have partnered with Frieze and NTS Radio for an international series of activities, which culminated as part of this year’s Frieze Art Fair VIP calendar. In conjunction with NTS Radio, the Danish audio stalwart hosted a series of extraordinary musical performances, featuring the likes of underground sensation Dean Blunt.



To mark the evening, we gathered a very select group of opinion leaders from the music, design, fashion and tech industries for a small get together and celebration of the brand. A meeting of like-minded, culturally engaged influencers that we dub the ‘Collective’. The room was full to the brim with the talent, inspiration and ideas that will help B&O PLAY continue to develop as the leading lifestyle audio brand in the world.



Transforming the downstairs of Electrowerkz nightclub, attendees were treated to a delectable dinner – in surroundings that married urban industrialism and sophisticated style in a way that only B&O PLAY can – before taking advantage of VIP access to NTS Radio X B&O PLAY, Parallel Visions.






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LRR takes on LDF

Blog, Interiors

Every September, the design world comes together for London Design Festival – a celebration of both new and established brands from the world of interiors. Alongside a selection of high-profile shows – such as Decorex, 100% Design, Designjunction and the London Design Fair, London plays host to a series of smaller events and exhibitions in its various design ‘quarters’ – Chelsea, Brompton, Bankside, Mayfair and Clerkenwell, amongst others. This year, various members of the Roost hit the mean streets of our capital to bring you their highlights…




Decorex is one of LDF’s longest-running shows. Each brand exhibiting undertakes a rigorous process of application before their stand is accepted; meaning visitors can guarantee that every time they step through the marquee in the grounds of Syon Park, they are truly seeing the ‘best of the best’. Traditionally recognised as the home of fabrics and wallpapers, this year Decorex hosted its widest selection of brands to date – including our very own Bisque Radiators!



Bisque’s stand resembled a sweet-shop of choice; its iconic Classic in a vast array of colourways lined the back wall, while a selection of new Volcanic and Matt Black finishes sat alongside a range of brushed brass and warm copper tones for those after a slightly more subtle shade. Furthermore, Bisque was demonstrating its unique colour-match service on its stand, where it can partner to leading paint brands such as Farrow & Ball and Little Greene. Plus, Bisque’s mascot was out in full force and it seems Pinchy the Lobster proved incredibly popular throughout the day!





Later that week, our Izzy flirted with the best of West London’s design districts. A particular highlight came from Chelsea, where The Rug Company celebrated its 20th anniversary by presenting a unique selection of designer collaborations to mark its impressive milestone. The British brand partnered with leading designers – such as Vivienne Westwood, Paul Smith and Alexander McQueen – to bring a fantastic fushion of fashion and design, with each rug drawing inspiration and mimicking exact prints seen on each brand’s latest respective catwalk collections. Our Izzy was rather partial to this floral Alexander McQueen design, which included a poignant tribute to the late designer alongside its display.




The Warehouse Home Apartment


Next up, our Emma headed east to check out Warehouse Home’s airy, loft-style apartment situated in Perseverance Works – which we were immediately in love with! The large, Victorian windows soaked the open space in light, effortlessly complementing the apartment’s midnight blue walls and dark varnished wood furniture and patterned flooring.



Taking pride of place, greeting visitors at the apartment’s entrance, was a cream FAB5 and a FAB30 from Smeg. The retro styling looked flawless against the contemporary, chic design of the space – proving that Smeg doesn’t just suit country homes, but can also suit those a more modern space, without looking out of place. A KLF03 kettle and TSF01 toaster also kept guests fed and watered throughout the day.


We were particularly a fan of the gorgeous ‘bedroom’ set up; a Heal’s Furniture bed frame was laden with cleverly mixed neutral hues and pastel coloured furnishings, including a exquisitely tactile, silk bedspread from Once Milano which beautifully offset the harsher elements of the stone-effect paint and darker walls. We also couldn’t help but notice the industrial style lights from DCWeditions, which added a seriously cool design statement!


Whilst taking in the apartment, we also spotted one of our own from Ruark Audio on display, sitting flush on a modular style cabinet from USM Furniture. How good does the R2 look here?



100% Design


Last but not least, our Lewis travelled to Kensington Olympia to peruse the design delights of 100% Design.  The largest and longest-running design trade event for industry professionals in the UK housed a plethora established and emerging brands from the worlds of kitchen, bedroom, bathroom and workplace.


Brands that particularly caught our eager design eye included trippy plasticine lighting made from Stephen Johnson Design and avant-garde furniture from Portuguese brand Stabord. We were also particularly taken by pieces from Ciara O’Neil. Made from corrugated polypropylene, essentially a super flexible lightweight plastic which look like paper, the lighting fixtures are skillfully hand-crafted and come finished in a wide range of natural fabrics.



Of course, a visit to 100% Design wouldn’t have been complete without visiting our friends at Smeg. The luxury Italian kitchen manufacturer’s stand was kitted out with the latest products including the stunning Dolce&Gabbana SDAs plus the quirky Dolce Stil Novo hobs and pan stands.


To top this all off a DJ was positioned high atop a foliage covered centre point playing some of the greatest disco and Motown hits with a modern twist. Lewis couldn’t have asked for a better afternoon looking at the latest in lighting and listening to the likes of Luther Vandross.


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Feeling blue


Navy blue – it’s the surprising colour of the moment. That colour that is naturally synonymous with those straight-edged, dull school uniforms is suddenly the personification of luxury, glamour and decadence. Whilst we are busy lusting over it, we hope it’s here to stay.


Whether you’re thinking of dressing yourself with this new shade, teaming it with lavish gold accessories in your bedroom – Little Red Rooster’s got you covered.

Greenwich Horo iPhone X Leather Folio Phone Case, £95 www.greenwich.design, B&OPlay P3, £149, www.beoplay.com, Silhouette Adventurer Aviator, £180, www.silhouette.com



Marloe Watch Company – Cherwell Watch, £249, www.marloewatchcompany.com, Bisque Classic in Iridescent Finish, from £408, www.bisque.co.uk, Flynn Textured Scarf from Mr Quintessential, £125 www.mrquintessential.com


Pantherella Camden Merino Wool sock, £13.50, www.pantherella.com, Astell & Kern AK70 mkii, £599, www.astellnkern.com

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