Salone del Mobile: Part I


Each April, Milan is transformed into the design capital of the world for Salone del Mobile; the largest interiors and architecture exhibition on the planet. Our Vic and Izzy were Little Red Rooster’s eyes on the ground once again, seeking out the latest and greatest the show has to offer. For those not in the know, Salone comprises an astonishing 22 halls at Rho Fiera and a further five districts in the centre of town, jam-packed with displays, presentations and exhibitions – and our girls were ready to pound the pavements in style.


This year, thanks to Smeg announcing its partnership with Dolce & Gabbana, team LRR were joined by five top journalists across the print, digital and social media spectrum: Vogue’s Sam Rogers; HELLO! Fashion Monthly’s style editor Rachel Story and Thea Darricotte, executive editor at Conde Nast Traveller. As well as the UK’s number one, award-winning interiors blogger Kate Watson-Smyth and fashion influencer and model Ella Catliff, of La Petite Anglaise fame.



After jetting into Linate airport and being greeted by the blazing sunshine – temperatures in Italy hit the mid-twenties – we were whisked off to our luxury residence, the NH Milano Touring Hotel. We were then treated to glasses of fizz after some initial group bonding – just what the doctor ordered following a busy morning travelling!

It was then time to get our gladrags on, as we were soon ferried to Milan’s stunning Metropol for the D&G launch, the iconic venue of its runway shows. The venue is an absolute belter; a former cinema, a long, glossy runway divides theatre-style seating underneath the illusion of a starry sky. The initial entrance to the venue is somewhat unassuming, but step behind the floor-to-ceiling velvet red curtain and it’s a different story.



The catwalk was lined with traditional Sicilian market stalls, each one dedicated to an item from the collection (including kettles, toasters, stand mixers, citrus juicers, slow juicers and coffee machines). Traditional breads, cakes, Limoncello and citrus juices were on offer as guests made their way down the runway towards the spectacle at the end, where party-goers were invited to get ‘hands on’ with various products from the range. You could learn to make pasta just like mama used to, using the pasta-rolling attachment on the stand mixer, or squeeze your own fresh, healthy juices via the citrus and slow juicers – all while dressed up in traditional Sicilian fare. We had so much fun getting to grips with the products – plus, by posting to Instagram and using the dedicated hashtags #dgsmeg and #dgsicilyismylove, you were in with the chance of winning an item from the collection. We couldn’t believe it when, upon our return, we discovered that our very own Kate was crowned the winner!



Following the Sicilian spectacle, we made our way to a rustic restaurant just around the corner, where we enjoyed a delicious four-course spread of courgette and blue cheese parfait, classic beef lasagne, veal wellington and hot chocolate fondant with hazelnut ice cream. Needless to say, there were several stuffed bellies round the table that night.



The next morning, we headed to the grand opening of Smeg’s flagship showroom in central Milan, which can be found in the heart of the Brera design district. The new store is a clean, crisp display of all items found in Smeg’s product portfolio, while the shop window is adorned with a trio of hand-painted FAB28 fridges from its Dolce & Gabbana Frigorifero d’Arte collection.  It was then time to say farewell to our guests, who were headed back to London; our girls however were staying on in the city to check out what else Salone had to offer. Come back tomorrow to check out what they got up to!

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It was all hands on deck for the Victoria + Albert Baths team at LRR last week, as we prepared for a very exciting launch event.


Leading luxury bathing brand Victoria + Albert paired up with world renowned design experts Conran + Partners to work on an exclusive collaboration. The result of which is an exquisite addition to the firm’s eponymous Victoria + Albert collection.


Presenting… the Eldon!



Conran + Partners has established itself as a household name, composing some of the world’s most desirable hotels. Drawing on years of design expertise, the firm opted for a contemporary back to wall style, lavished with the curious curved lines of a freestanding bath, all immaculately finished with pipework hidden beneath a tap deck.


The event was held at The Conran Building – the former home of designer Terrence Conran himself – overlooking Chelsea and the south of the river. The sun was shining, drinks were flowing, and some of our favourite journalists were on their way for a fabulous evening showcasing the bath.



With the entire evening themed around bathing, journalists could visit the aromatherapy bar and create their own bath oils, picking from a selection of 11 scents.



Original sketches of the Eldon were laid out for all to see, highlighting the precision and passion that went into the collaboration.



Throughout the night, the Victoria + Albert team were welcoming guests and chatting to journalists about the Eldon. The LRR team even managed to enjoy a few bath themed cocktails – choosing from Bubble Bath, Spring Soak and Limestone Liquor, all rustled up by the ‘flairologist’ behind the bar.


All in all, the launch event was a massive success, with a high turnout of key journalists eager to learn more. Plus, we managed to get Tim Rundle, Design Director at Conran Partners, in the bath. Huzzah!



🇮🇹Made in Italy🇮🇹


Iconic Italian appliance brand, Smeg, joins forces with world renowned fashion powerhouse Dolce&Gabbana to unveil the second instalment in the companies’ ‘Made in Italy’ collection. Epitomising the passion and heart of Italy, the new range will feature a selection of Smeg’s small domestic appliances, each carefully designed to celebrate the rich Romance heritage of both brands. The unique collection, titled ‘Sicily is my Love’ will be showcased for the first time during Salone del Mobile in Milan.

Each item in the collection is expertly adorned with archetypal Sicilian motifs; radiant gold lemons, bold bright cherries, and resplendent splashes of colour, inspired by the coasts and landscapes of southern Italy and Mount Etna, encased by ornamental friezes and decorative floral and leaf patterns.

The effervescent design links back to Sicily, the home of Dolce&Gabbana, commemorating the province’s culinary delights and traditional dishes, with each collection boasting an entirely unique pattern.

The renewed collaboration not only strengthens the longstanding partnership between Dolce&Gabbana and Smeg but further cements the ever merging relationship between fashion, design and technology. It comes following the incredible global success of last years ‘Frigorifero d’Arte’ refrigerator collection, which transformed the brand’s revered FAB28 fridge into a monumental work of art for the home.


The first examples of the ‘Sicily is my Love’ collection will be previewed as a concept during Salone del Mobile 2017, at an exclusive event hosted by Dolce&Gabbana at Milan’s Metropol, the distinctive venue that hosts the brand’s runway shows each season.


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Mum’s The Word!


With Mother’s Day fast approaching, many of you may be in a last-minute panic of what to buy for the number one woman in your life. However, fear not, we have a range of different goodies that can be put on the to-buy list. Ranging from presents for mum’s who can always be found in the kitchen, to gym bunny mummies, to those who are looking for classy presents that are easy on the wallet.



If your mum is the type to be found glued to the kitchen, why not invest in Smeg appliances? The Smeg SMF01 Stand Mixer is a fantastic way to make your mum’s life easier. It is an award-winning appliance that can help accomplish almost any cooking challenge, and comes in an array of gorgeous pastel colours. At £349.99, itcan be complimented with a meat grinder, slicer and grater attachments. This incredibly versatile machine is guaranteed to keep kitchen headaches at bay!




Alternatively, the CJF01 Citrus Juicer comes at a lighter price of £109.95, and declares war on peel, pith and pip. This appliance will allow mum to craft different kinds of citrus fruits with zero effort. With a motor utilising a built-in pressure sensor, this is a miniature marvel that any mother would love to have. Without stopping there, it is also dishwasher safe and features an impact-resistant Tritan TM lid.




At a lower price tag of £199, and more compact, there are the Beoplay H5 wireless earphones come in charcoal sand, black, moss green, and dusty rose. If your mum is always in the gym, we have stunning headphones to add fashion to her workout! B&O PLAY provide class to music lovers who live to move. Whether out running, in the gym, or even just relaxing at home, these earphones provide built-in dynamic profiles that change to suit your surroundings.



The new SS17 collection really is stunning! The elegant over-ear Beoplay H4 headphones come in at £249, with a choice of sand-grey, tangerine or charcoal grey.





For those mums who enjoy looking after their gadgets, why not gift the Greenwich collection, which starts at £50. Each product in the range is expertly hand-stitched, and designed from only the best materials; the soft bull hide ensures class as well as durability. To add a personal touch, each accessory has the option of being engraved with a personalised message, a unique and special Mother’s Day gift if we don’t say so ourselves.




If you are looking for the perfect present that won’t break the bank, why not consider Ted Baker tech accessories, or the most classic of presents; a pair of Pantherella socks. Starting at £24.95, Ted Baker’s latest collection of cases, inspired by its clothing lines, continues to establish the brand as the makers of must-have fashion accessories. The classic flip-back cover has been given a crafty upgrade – a concealed internal mirror for your eyes only. Available in various distinguished designs, Ted’s latest collection ensures that accessorising is an easy feat.




Alternatively, one can never have too many socks, HJ Hall can provide the daintily patterned Hearts Softop socks £6 that can be styled or worn for comfort. These socks contract vertically without falling down and leaving comfort marks.




If you are looking for something a little more special and unique, why not opt for the Pantherella monogrammed socks £19, which are guaranteed to make a bright statement, lending to a perfect gift for your loved ones.


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Meet our new Junior PR Consultant: John Rotter


2017 kicked off with a bang here at Little Red Rooster and it hasn’t shown any signs of slowing down, with new clients aplenty and office expansions to boot, the coop continues to grow. The very latest addition to our London cacophony is new Junior PR Consultant, John Rotter.


John joins the Roost after completing a gruelling three years of an Advertising and PR degree at Middlesex University. His love of Drama and Theatre Studies at school became the foundation of his current passion for creating meaningful stories and engaging with people. He’s thrilled to be working on the diverse range of brands that we look after here in the roost.


We thought we’d catch up with him and find out what makes him tick…


Where’s your favourite holiday destination?

jasdh aj

Pula, Croatia. There’s sun, sea and an abandoned fort. Plus, amazing music festivals too.


Do you prefer dogs or cats?


This is a question that most people will tip-toe around and stay on the fence. Not me. Dogs. Not even close. Cats make me sneeze and hate me. For all the love I try to give them, all they provide me with is pain and suffering.


What’s the best gig you’ve been to?


Jamie T at the Wedgewood Rooms, Portsmouth 2015. He’d disappeared for 4 years prior and just did a three leg tour without promotion. I felt privileged to be there.


Top 3 albums?


Stone Roses – Stone Roses
Jamie T – Panic Prevention
Frank Ocean – Channel Orange


Top 3 Bands?


Stone Roses
Ian Dury & The Blockheads


What’s your favourite fashion designer now?


It must be Jonny Banger’s brand ‘Sportsbanger’. It was described best as “scumbag chic”, which makes me love it for the oxymoron alone. His designs are either nuanced rehashes of famous brands, commentary on pop-culture or ironic humour. I think the fact he stands as an ambassador for the DIY culture just makes his pieces even more relatable.


Best location in London for lunch?


Brick Lane Beigel Bakery, just because of their incredible Salt Beef Sandwiches. Trust me, the beef melts in your mouth like Salmon!


Favourite cocktail?


Old Fashioned


Who’s your most loved and most hated celebrity?


Action Bronson – Not only is he an incredible rapper, he’s also a chef! Whenever I watch his videos, it’s either him throwing someone 10ft from the stage into the crowd, or he’s concocting an exquisite dish with Mario Batali.

Donald Trump – He’s literally just a celebrity. It’s like Piers Morgan becoming Prime Minister.


Your desert island essential?


VHS copy of Mike Bassett England Manager. VHS player and TV optional.


The brand you’d most like to work on?


Oculus Rift, because Virtual Reality is the future and I’d love to be able to show off its potential across a broad range of media that it could influence – advertising could be the most effective it has ever been!


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Beoplay SS17 Collection


Winter is officially over today, as B&O PLAY announce the launch of its Spring/Summer collection for 2017. Four recognisable, much-loved products have been given a fresh new update featuring modern colour-ways. Now your audio will take on tangerine and sand tones that have subtle vibrancy resonating the ambience of summer.



The four classic products, designed by Jakob Wagner and Cecilie Manz, will show you how to make a fresh start this season with true, authentic, and long lasting materials. So pack up your winter coat and let the world’s leading lifestyle audio brand for young, urban creatives show you how to accessorise to stand out.



As with all of the B&O PLAY range, beneath these stylish new colourways lies the signature Bang & Olufsen sound, representing the culmination of impeccable sound and beautiful forward thinking design.



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Victoria + Albert Baths collaborates with Silken Favours exclusively for Design Week


Victoria + Albert Baths is thrilled to announce its collaboration with Silken Favours, created especially for Design Week. The luxury British bathing brand has created a one-off window display with the one of a kind fashion and homeware brand using inspiration from V+A’s South African manufacturing premises, where it proudly makes its unique QUARRYCAST® material. The display includes the infamous Shropshire slipper bath in one of the recently launched coloured finishes – matt black – with the Jungle Leopard Wallpaper from Silken Favours.



Having recently celebrated its momentous 20th anniversary, V+A is thrilled to support home grown British talent by partnering with Silken Favours. Vicki Murdoch, creative director and founder of Silken Favours takes a playful and warm-hearted approach to her subjects, which range from kittens riding unicorns to flying pigs. Finding her inspiration in the natural world, Vicki uses traditional intricate pen and ink techniques, evoking pretty yet trippy imagery that is both otherworldly yet reassuringly familiar. Innovative in its own right, Murdoch’s techniques mirror the unique process V+A takes when designing and manufacturing its baths.




Meanwhile, the perfect lines of this superbly designed Shropshire slipper bath, together with its compact dimensions, make it of particular appeal for smaller bathrooms. The Shropshire freestanding tub is the perfect way to bring classic Victorian style into your home, coordinating with the quirky style of Vicki’s jungle themed wallpaper.


Head down to the Design Centre in Chelsea Harbour this Design Week to check out the display for yourself and take a look around the Victoria + Albert Baths showroom: 316/317 North Dome.


For further information, please visit

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Evolution of Brand Design


Class is permanent they say, a phrase that came readily to mind here at the roost with the recent launches of Ruark’s MR1 MkII and BEOPLAY’s Beolit 17.


Ruark’s latest luxurious little gem proves that great design never needs to change too drastically; rather the form factor simply evolves. The company launched its first compact audio design, the dashing R1 radio, back in 2006. Yet its beautifully crafted and finished models are still instantly recognisable as Ruark. The technology inside has seen dramatic developments, but the beauty of their design remains a pivotal part of their brand identity and only makes subtle advances.



As for B&O PLAY’s Beolit 17, the form speaks the same design language as Beolit 12 (2012) and Beolit 15 (2015). In fact, the iconic Beolit series first launched in 1939. While advancing its latest Beolit model to keep up with certain technical developments, the Beolit 17 really exemplifies how much value there is in having a firmly rooted history of simple design.



This is a commonality that’s shared across most successful brands. Seeing the latest Porsche fly past on the road (always under 70mph, officer) we’re left with the same excitement that we would’ve had as a young child (quite a long time ago for Henry). What is just a hulk of metal manages to have an emotional connection thanks to a form we know and love that is also instantly recognisable.


The same can be said for brands like Omega, Chanel and even Leica, all of which share the category of ultimate desirables. Once these luxury brands reach the heights that they’ve set themselves, with their impeccable design, they know that it’s unnecessary to try and reinvent the wheel. Their modern pieces are simply nuances on a proven design language.


The above should be gospel for any brand that’s trying to make inroads into the luxury market. To be able to resonate properly with your target market, there needs to be a clear visual message that the brand is trying to achieve. Once you have that connection, people will recognise and hopefully respect you.




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Smeg, the iconic Italian manufacturer of luxury appliances, has launched the latest addition to its range cooker collection; the stunning Portofino.


In what we feel is Smeg’s freshest design yet, the Portofino will come in eight mediterrean inspired finishes: sunshine yellow, olive green, deep red, burnt orange, classic stainless steel, anthracite, black and white. Each design represents the bright shades of towns and villages along the Italian Riviera. The Portofino is practical too as the 90cm design neatly fits into the kitchen.





Silhouette Eyewear
has launched its new Summer 2017 Silhouette Sun collection, and the aviator is back.


Fashionistas everywhere are now donning XXL aviator style frames with thin wire rims – for the boys, a la Christian Bale in American Hustle, or for the girls, a la Alexa Chung.




The collection features five stunning new designs, all of which feature the very best high-tech titanium and protective SPX®+ that blocks 100% of UVA, B and C rays, offering the very best armour from the sun. Silhouette lenses offer excellent visual clarity and have an anti-reflective and water-repellent coating.


Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics.

All products in the collection are available at



Little Red Rooster adds to its fashion roster with Silhouette Eyewear UK


We are delighted to announce we have been appointed the UK PR agency for Austrian eyewear brand, Silhouette.


Silhouette is best known for its iconic rimless eyewear – worn by our very own HRM The Queen – an Austrian based company, Silhouette has brought ground-breaking design to the optical world for the past 50 years. Its mission? To create the most beautiful lightweight eyewear with materials of the highest quality, constantly innovate and push the technical boundaries of eyewear design.



We will be the creative driving force behind both the general eyewear and sunglass collections, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for the brand, while increasing brand awareness in the UK.


Speaking of the win, Victoria commented: “A second win for us in as many months marked an incredible start to 2017 for the agency. Working with such an exciting, authentic and creative brand is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency”



Karen Parsons, head of marketing at Silhouette eyewear, commented: “We were captivated with Little Red Rooster’s determination and pure excitement towards our brand. They understand what we want and how we want to grow in the UK in 2017. Little Red Rooster bring passion and a mean black book of contacts and experience tot he table – we look forward to seeing what we can achieve in the months to come”


Silhouette eyewear joins an impressive roster of brands managed by the agency, which currently includes Ted Baker, Pantherella, HJ Hall, Smeg, B&O Play, amongst others.


For further information on Silhouette please get in touch with the team on 01189 9602128 or



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Bonjour, Maison & Objet


While most of us are suffering from the January blues, the start of the new year marks a momentous occasion in the design industry for us Roosters  – Paris’ Maison & Objet. An annual event for our Vic & Izzy, this year the girls were out in full force with the help of Lucy to tackle the show head on and seek out the latest and greatest from the interiors industry.


After checking into Vic’ favourite hotel – Le Lapin Blanc, an Alice-in-Wonderland-themed residence located on Boulevard Saint Michel in the Latin Quarter – the girls hit the streets, wrapped up in numerous layers to battle the cold! First up was the iconic Merci concept store on Boulevard Beaumarchais. An eclectic mix of vintage inspired fashion and modern homewares. Tucked away down a discreet side alley, the shop was jam-packed with design fanatics indulging in a little shopping before the main event took place.


Izzy & Lucy outside Paris’ Merci store


A quick pitstop via Musee D’Orsay, and it was back to the hotel to catch up on some client tasks. The trio were soon heading out for some traditional French fare at Bouillon Racine, where the girls sampled classic French onion soup and Rum Babas – our Vic’s favourite – washed down with champagne (what else?)


Our girls know how to work hard as well as play hard, however, so it was an early night ready to prepare for a long day at the show tomorrow. After travelling to Parc des Expositiones, the team hit up the halls in search of interior inspiration.


After perusing hall 8 – home to heavyweights such as Ligne Roset, Roberto Cavalli Home, Emanuel Ungaro and even a new Ritz-themed stand – the group examined hall 7, the largest and liveliest hall of the entire exhibition. One of our highlights is always the ‘Best of British’ aisle, and particular names which caught our eye included CoolIcon Lighting, 17 Patterns, Kast Concrete Basins, Dare Studio and Witch & Watchman. Many of these brands and designers are up-and-coming, and have received sponsorship to showcase their designs at the event – and LRR is always keen to support emerging homegrown talent (just check out our ‘hatching talent’ programme here:


Brands we loved from the Best of British aisle: left, Witch & Watchman; centre, Kast Conrete Basins, and right: Dare Studio


In terms of the most noteworthy trends, several themes stood out; firstly marble, be it worktops, bathrooms, dining tables or even accessories. Izzy fell a bit head over heels for the sleek styling of Amsterdam-based brand Stoned. As well as its fun branding, the company designs and develops a range of furniture and accessories, from coffee tables to chopping boards. Watch this space, as Stoned has just announced it will be stocked in Liberty from February this year.


Left: marble offerings at Stoned and right: playful & personalised creations at Design Letters


This playfulness continued in another of our favourite brands on display, Design Letters. Based in Copenhagen – home to fellow Rooster client, B&OPLAY – Design Letters offers a range of homewares, accessories and stationary which can be customised depending on your mood. We loved the cool pinboards but also the personalised mugs, calendars and diaries. Just what us Roosters need to keep organised!


There’s long been a saying that pink and green should never be seen, but that certainly wasn’t the case in Paris this year. This unique colour combination could be seen everywhere from Vitamin Living to Mud Australia and Ondarreta. The GlasItalia stand also caught our eye, with its psychedelic tables from its ‘Shimmer’ collection – designed for the brand by Patricia Urquiola – remaining one of our favourites. Perhaps one of the standout items on display however was Ginger & Jagger’s unique ‘fringe’ sofa – a bit of a ‘marmite’ option but one our team loved.


Left: Ginger & Jagger’s conversation-starting fringe sofa and right: Exteta Italia’s sumptuous leather sun loungers


We may also be struggling with the winter chill – with temperatures in Paris as low as -5 degrees Celsius last week – but summer was definitely on everyone’s minds, with an abundance of outdoor brands exhibiting this year. Our highlight had to be Italian leather company Exteta, for its sumptuous sunbeds and outdoor seating set-ups. After a long day pacing up and down the halls, it was almost too difficult to stand up again!


After heading straight to the airport from the show, and enjoying a quick dinner at the gorgeous Café Fauchon in Charles de Gaulle, it was time to head home – but not before toasting another successful trip with a round of Kir Royales. Until September, Maison & Objet!

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B&O PLAY- Connecting spaces


The start of 2017 saw B&O PLAY add to its family of wireless speakers for the home, providing a beautiful and simple way to live with music. The new Beoplay M5, expertly crafted as a beacon of beautiful craftsmanship, design and class leading audio, integrates seamlessly with the Beoplay A6 and A9, creating a stunning range of connected products.






Let music flow through every room by connecting B&O PLAY home products together for the ultimate sonic experience all throughout the house. Beoplay M5, A6 and A9 all sport built-in Google Chromecast and Beolink technologies for connectivity without barriers. For simple set-up and ease of use the speakers also feature Bluetooth and Apple AirPlay capabilities.



The Beoplay M5 is covered in a premium and acoustically transparent wool-blend fabric from Danish high-end manufacturer Kvadrat. The luxury wool-cover can easily be replaced to suit your décor. Using delicate multi-coloured threads, the fabric provides acoustic transparency while maintaining the aesthetic nuances that complement the speaker. Furthermore, the speaker top is formed of a disc made from crafted aluminium, which has been pearl blasted and anodized to create a matt and luxurious appearance.  The control provides mesmerizing tactile functionality, toned down to the essential, for adjusting sound and play with simple hand gestures.


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Proporta unveil SS17 tech accessories collection from Ted Baker



We are excited to unveil Ted Baker’s men’s and womenswear collection of tech accessories from Proporta for SS17.


Coinciding with the launch of its SS17 clothing line, Ted Baker has once again revealed a distinguished line of designs. Varying from Ted’s signature bright, floral prints to stylishly under-stated but sophisticated hatched designs for the men. Ted Baker have always had the upper hand when it comes to style and this years SS17 collection is no exception.



The collection – a mix of folio cases and hard shells – is primed to be a wardrobe essential this summer. The beautiful palette collection shows off an eclectic range of both subtle but pretty pastels and striking colour compositions. Ted’s dedication to finite detail and flawless styling is embodied in the intricate design of its cases.



Our favourite folio feature is back; a hidden internal mirror which is perfect for commuters or women who are constantly on-the-go. Whether you opt for Ted’s 2-in-1 folio or the deceptively soft-feel hard shell case, Ted’s SS17 collection ensures accessorising be an easy feat, whatever the occasion.





It’s also all about texture this season; an all-over crosshatched finish to its folio cases and a leather-effect inlay to the hard shells, ensures you have a suave companion to your new-season wardrobe, blending effortlessly with any style; from bedroom to boardroom to after-work drinks. A hidden card pocket addition to the folio cases, means these tactile cases tick all the boxes and really can be taken anywhere, anytime.

Head over to Proporta to have a peek at the full range.


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Pitti Uomo 91



This month we were fortunate enough to visit the menswear mecca that is Pitti Uomo. The four-day biannual fashion trade show has been held since 1972 in the Tuscan capital Florence. It is arguably the world’s most important platform for presenting men’s fashion, attracting tens of thousands of editors, journalists, photographers, retailers and the buying public. Every January and June Pitti Uomo takes place inside the 16th century Fortezza de Basso, the single largest historical monument of Italy’s iconic Renaissance city.


Aside from being a destination to potentially get snapped by street-style photographers including Garcon Jon, Adam Katz and Boy from Dagbon, Pitti Uomo is a place of business. Although we had the pleasure of enjoying the beautiful sights and sounds of Florence our main focus was exactly that, business. We travelled to Florence to meet with one of our newest clients Pantherella, the purveyor of the world’s finest socks since 1937.


The Leicester based company previewed its seasonal AW17 collection, consisting of sartorially elegant patterns and textures made with the finest Escorial wool and cashmere yarns available, to a select number of trade and consumer press at the menswear show. The range draws on the bright and bold colours of sunrise and sunset, as well as cool winter hues that reflect the shorter colder days of the season. The stand was decked with a plethora of eye-catching designs from Pantherella, Scott-Nichol and Richard James due to go on sale later this year.


As soon as we landed in Florence we dashed to a glorious restaurant called Golden View, and what a view we had! Situated on the bank of the river Arno it overlooked the grand renaissance architecture of the historic city centre. We were lucky enough to dine with Garcon Jon, Ape to Gentleman, Boy from Dagbon, Jock&Nerds and our friends from Pantherella. Over a glass or two or three of Sangiovese we talked all things men’s fashion, socks, SS17 trends, Airbnb and weddings well into the chilly Florence night.


So while you’re enjoying the monumental number of street style galleries that have appeared on the internet since Pitti Uomo, remember that this is the place where today’s taste-makers pick what you’ll be wearing (or aspiring to wear) in nine months from now.


Please find a hand-picked selection of some of our favourite menswear styles from the 91st edition of Pitti Uomo:



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Our Victoria Ruffy talks to about getting noticed by potential new clients


We recently spoke to regarding our top tips to attract new business. Victoria Ruffy, co-owner, explained that we may be a relatively small PR firm but by making a lot of noise about our press coverage we attract plenty of potential new clients to the Little Red Rooster coop.



“We receive an overwhelming amount of enquiries that come from word-of-mouth recommendations from media and existing clients. We do a great job, clients are happy and they tell more people about us. It’s not a dark art. We have never been shy about sharing our work and results across social media – I think that’s quite different to other agencies. Many baffle with meaningless numbers, long words and showreels that don’t allow you to actually see the words the journalist has written – it’s all smoke and mirrors. Very rarely do agencies share the actual physical coverage achieved.


This has always been something I’ve found interesting – a certain paranoia that other people might garner info and steal a contact or two. We don’t think that way as it’s about relationships. Anyone can call a journalist and pitch a story, but only truly exceptional PROs can work with journalists together to create brand-defining media coverage. We are proud of our work and in the words of Prefab Sprout ‘…you’re only good as the last great thing you did’ so you need to tell everyone about it”.


PRmoment is the ultimate online and print bible for all things PR. The website offers content that is interesting, insightful and provides the reader with quality ideas, access to interesting people and perhaps even a little PR happiness.


If you would like to read the full article then please click on this link to be redirected to the PRmoment website:

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‘Greenery’ announced as Pantone’s Colour of the Year



Pantone, the revered international colour council, has announced “Greenery” as its colour of 2017. Describing it as a fresh and zesty yellow-green shade, it Not quite avocado but somewhere between olive and lime.


The refreshing shade is said to symbolise hope and new beginnings; evoking images of nature, foliage and spring-time, with the message being to stop, take a deep breath and reinvigorate.


Amid the hectic lifestyles we now lead, Greenery meets a desire to immerse ourselves in the physical beauty of the natural world and the sense of relaxation and freedom it brings.


So how do we bring nature’s neutral shade – and other garden-fresh tones – into the home?



Smeg CJF01 Citrus Juicer




Specially developed to squeeze both large and small fruit and dispense every last drop of juice directly into a glass or cup; the miniature marvel boasts a motor with built-in sensor and automatic on/off function. The juicing starts when there is pressure on the reamer, making the process of extraction easy and effortless.


Smeg SMF01 Stand Mixer




Arguably the most versatile kitchen appliance around; as well as using it for your own Great British Bake Off, it’s available with attachments for meat grinding, pasta cutting, ravioli making and vegetable slicing.



Smeg BLF01 Blender




Perfect for protein shakes, smoothies, soups, cocktails and can even be used to aerate wine. 


Smeg TSF02 Four-Slice Toaster




Smeg’s four-slice toaster has been showered in awards from Which? and Expert Reviews so don’t just take our word for it.  Avocado on toast anyone?


Smeg KLF01 Kettle




Ideal for those herbal teas to wind down in the evenings.

Smeg FAB Fridges


Prices available on request


Smeg’s FAB fridge range is one of its most instantly recognisable products, with its retro styling and Italian design. FAB models feature adjustable glass shelves, internal fruit and vegetable containers and a large 256-litre capacity.

Bisque Lissett Radiator in Pantone Greenery


Prices from £549 ex VAT


With its slim profile and graceful curves, the Lissett is a subtle, elegant design that beautifully complements contemporary interiors. Crafted from recycled aluminium, it heats up faster and is more energy efficient than traditional designs. The radiator is particularly useful in rooms where temperatures fluctuate quickly and often, such as kitchens and bathrooms. Here, it has been colour-matched using Bisque’s bespoke service, but there are also over 2000 colour finishes available as standard.


Victoria + Albert Baths Marlborough


Prices from £2,625 (Inc. VAT)


For the first time in its history, luxury British bathing brand Victoria + Albert Baths has launched exclusive new colour finishes across all baths and basins from its Modern and Traditional collections. These include this dusky grey shade which when paired against a dark wall, creates a calm, serene space.



Victoria + Albert Baths Bosa Vanity Unit


Prices from £3,000


The Bosa vanity is constructed of solid beech and cherry wood, with an engineered glass top for a vessel basin. The perfect combination of elegance and practicality. 



Astell&Kern AK70




Astell&Kern makes the best high-resolution portable audio players on the market and the AK70 is its most accessible model to date. Made from a single block of high grade aluminium and available finished in a stunning pistachio, this compact player packs all the specifications of pricier A&K products – for a quarter of the price.




Beoplay Form 2i from B&O PLAY




Whether you’re cruising through the city on your bike or chilling in the park listening to the latest tunes, Form 2i are a great companion. The Beoplay Form 2i are a pair of sleek and ultra-light headphones, with superb sound. Bringing you the same impressive look and sound of the Form 2, this updated model also features improved comfort plus a microphone and remote that lets you control your device or iPhone straight from the cord. 


Marantz Melody Media M-CR611




Combining advanced streaming and digital media features with Marantz’s renowned sound quality, these easy-to-use mini systems sport a stylish and elegant design, finished in a cool mint green and black.


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Little Red Rooster gets the very best socks for Christmas!


Little Red Rooster is ecstatic to announce that it will handle the PR activity for the Pantherella International Group Ltd, which includes luxury Leicester-based brand Pantherella, alongside heritage sock brands Scott-Nichol and HJ Hall.


The Berkshire/Shoreditch based PR agency  worked its socks off and will now be the creative driving force behind all three brands, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand. 2017 is set to be a landmark year for the company as Pantherella celebrates 80 years since its inception, while HJ Hall will reach its momentous 135th anniversary.


Little Red Rooster will be tasked with reinvigorating these classic brands by drawing upon their rich British heritage and unique design attributes while simultaneously exposing them to new and younger audiences. Digitally, Little Red Rooster will provide social media support, assist with SEO ratings by driving traffic to each brand website, building sales and increasing subscription databases.


All three brands offer exceptional products which have been exquisitely crafted; Pantherella prides itself on designing and manufacturing the finest socks for both male and female customers from Egyptian Cotton and similar luxurious materials; Scott-Nichol designs versatile, hand-finished ‘leisure-knit’ socks for the discerning customer and finally; HJ Hall created the original Softop™ non-elastic sock and has gone on to curate sock collections for various specialist sectors, including outdoor socks, flight socks, walking socks and diabetic & other health-related socks.



The account will be led by Little Red Rooster partner and founder, Victoria Ruffy with support from its director of PR, Nicole Marsden and PR consultant Lewis Hopkins.


Speaking of the win, Ruffy commented: “Pantherella, Scott-Nichol and HJ Hall combine many of the principles on which Little Red Rooster was founded – authenticity, integrity and creativity. We are excited about each and every one of these brands and what they represent. Winning such an exciting account at a pivotal moment for the brands is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency. We can’t wait to get going”.



Andrew Townsin, commercial director, Pantherella International Group Ltd, commented: “We were impressed with Little Red Rooster’s drive, determination and enthusiasm for our brands. They really grasped the concept of each and what makes them unique from one another and celebrated our extraordinary history. We are very much looking forward to seeing what Little Red Rooster can achieve for our brands as we move into an incredibly important year for the Pantherella family”.



Pantherella, Scott-Nichol and HJ Hall join an impressive roster of brands managed by the agency, which currently includes: Ted Baker, Smeg, Ruark Audio, B&O PLAY, Bisque, Victoria + Albert Baths, Denon, MYZONE, Steak & Honour, Silken Favours and Smart Polish Pro.


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Re-e-wind with the Ruark Audio x Martin Buttrich MR1 Speakers



Revered DJ, producer and label head Martin Buttrich has teamed up with British audio brand Ruark Audio for a limited edition run of its MR1 Bluetooth speakers. Such an authentic endorsement from one of the go-to names in dance music is a wonderful testament to the quality of the MR1s, surely making these new models the definitive choice for any budding DJ to use in their own bedroom. Whether you want to enhance the sound output of your laptop, TV, or simply set up a stunning Bluetooth streaming sound-system, the award-winning MR1s deliver CD-quality wireless audio. Soon enough you’ll be playing a B2B set with Calvin Harris in Ibiza.


2016 marks Ruark’s 30th anniversary, and for the last three decades the family-owned brand has been specialising in world-class high-end integrated music systems for hi-fi enthusiasts.


If drum and bass, techno and house isn’t your thing then fear not; just between you and us, Martin Buttrich is one of the go-to names within the dance music community for co-writing, production and collaborative projects. Buttrich has featured on some of the most prestigious dance labels in the world including Planet E, Four:Twenty, Cocoon, Poker Flat, Nervous and Desolat. He has also co-produced and remixed tracks for some of the biggest artists on earth including Madonna, Muse and Fatboy Slim.



The limited edition redesign of the MR1 Bluetooth speakers is similar to the previous model in aesthetic but the luxurious hand-crafted wood cabinet now comes with Martin’s signature branding to the side. The award-winning desktop speakers are jam packed with class-leading sound, wireless audio streaming from Bluetooth devices with aptX technology for CD quality audio and a subwoofer output.


Speaking of the coloration, Buttrich commented: “When I first plugged into these Ruark MR1s I was astonished at what I heard! They are built with a quality level that demands they belong in a professional studio and have become something I rely on as an extra pair of reference speakers for the music I create. Their size and weight is perfect for when you’re on the road too!”


The synergy between the two brands, complimented by a love studio quality audio systems and a great taste in music, make this a match made in heaven. If the MR1 Bluetooth speakers are good enough for a world renowned DJ then they are certainly good enough for you.


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Smeg heads to the Barnyard


To celebrate the launch of its inaugural standalone coffee machine and innovative new citrus juicer, Smeg recently hosted its first ever breakfast club. Held at the rustic-inspired Barnyard restaurant on Charlotte Street – opposite one of LRR’s favourite hotspots, the Charlotte Street Hotel – this bijou venue played host to over thirty-five media on the day, who were treated to a slap-up breakfast of waffles, bacon sandwiches and a traditional English fry-up – plus fresh berries, granola and yoghurt for the health-conscious!



Above: a sample of the culinary delights our guests were treated to!


The event was attended by a plethora of journalists from titles such as the London Evening Standard’s Homes & Property to foodie titles such as Foodism, Good Things and Delicious. Further important titles such as Stylist, The World of Interiors, House & Garden, Esquire and WIRED were also represented at the event.



Left: Smeg’s super-sexy new ECF01 coffee machine and right: Smeg’s cute-as-a-button citrus juicer


Kicking off at 8am, the Smeg team – comprising Vic, Izzy, Lewis, Emma and Lucy – made their way to London bright and early to set-up shop before the first journalists arrived. Guests were treated to superb product demonstrations from Clare Edwards, Smeg’s very own customer experience manager. Clare is also the face of Smeg across various broadcast programmes including QVC, and there is nothing she doesn’t know about the brand and its products!



Left: Lewis catches up with Anna Beesley and right: Esquire’s Johnny Davis, Trusted Reviews’ Simon Osborne-Walker and WIRED’s Jeremy White get hands-on with the new products


Guests then enjoyed luxurious lattes and cosy cappuccinos from Smeg’s new espresso machine – while the banana milkshakes and fresh juices made from the Italian brand’s space-age-inspired citrus juicer went down a treat.



The venue of choice for our launch event was the rustic-inspired Barnyard restaurant on Charlotte Street


Smeg has become known for its goody bags, having previously famously provided attendees from LRR’s summer showcase with a great hunk of cheese from its family-owned farm in Italy – and this event was no exception. All attendees left the Barnyard with a jar of authentic Italian coffee, cappuccino stencils and their very own Smeg mug to recreate barista-style coffee at home.


Smeg’s ECF01 espresso machine (£279.99) will hit the shops from December 2016. The CJF01 citrus juicer (£109.99) will be available to purchase in early 2017.


For more info on Smeg and any of its products, please contact the Smeg team on Alternatively, please visit

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