Evolution of Brand Design

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Class is permanent they say, a phrase that came readily to mind here at the roost with the recent launches of Ruark’s MR1 MkII and BEOPLAY’s Beolit 17.

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Ruark’s latest luxurious little gem proves that great design never needs to change too drastically; rather the form factor simply evolves. The company launched its first compact audio design, the dashing R1 radio, back in 2006. Yet its beautifully crafted and finished models are still instantly recognisable as Ruark. The technology inside has seen dramatic developments, but the beauty of their design remains a pivotal part of their brand identity and only makes subtle advances.

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As for B&O PLAY’s Beolit 17, the form speaks the same design language as Beolit 12 (2012) and Beolit 15 (2015). In fact, the iconic Beolit series first launched in 1939. While advancing its latest Beolit model to keep up with certain technical developments, the Beolit 17 really exemplifies how much value there is in having a firmly rooted history of simple design.

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This is a commonality that’s shared across most successful brands. Seeing the latest Porsche fly past on the road (always under 70mph, officer) we’re left with the same excitement that we would’ve had as a young child (quite a long time ago for Henry). What is just a hulk of metal manages to have an emotional connection thanks to a form we know and love that is also instantly recognisable.

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The same can be said for brands like Omega, Chanel and even Leica, all of which share the category of ultimate desirables. Once these luxury brands reach the heights that they’ve set themselves, with their impeccable design, they know that it’s unnecessary to try and reinvent the wheel. Their modern pieces are simply nuances on a proven design language.

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The above should be gospel for any brand that’s trying to make inroads into the luxury market. To be able to resonate properly with your target market, there needs to be a clear visual message that the brand is trying to achieve. Once you have that connection, people will recognise and hopefully respect you.

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SMEG ANNOUNCES PORTOFINO RANGE COOKER INSPIRED BY THE ITALIAN RIVIERA

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Smeg, the iconic Italian manufacturer of luxury appliances, has launched the latest addition to its range cooker collection; the stunning Portofino.

 

In what we feel is Smeg’s freshest design yet, the Portofino will come in eight mediterrean inspired finishes: sunshine yellow, olive green, deep red, burnt orange, classic stainless steel, anthracite, black and white. Each design represents the bright shades of towns and villages along the Italian Riviera. The Portofino is practical too as the 90cm design neatly fits into the kitchen.

 

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THE AVIATOR IS BACK WITH SILHOUETTE

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Silhouette Eyewear
has launched its new Summer 2017 Silhouette Sun collection, and the aviator is back.

 

Fashionistas everywhere are now donning XXL aviator style frames with thin wire rims – for the boys, a la Christian Bale in American Hustle, or for the girls, a la Alexa Chung.

 

 

 

The collection features five stunning new designs, all of which feature the very best high-tech titanium and protective SPX®+ that blocks 100% of UVA, B and C rays, offering the very best armour from the sun. Silhouette lenses offer excellent visual clarity and have an anti-reflective and water-repellent coating.

 

Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics.

All products in the collection are available at www.silhouette.com.

 

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Little Red Rooster adds to its fashion roster with Silhouette Eyewear UK

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We are delighted to announce we have been appointed the UK PR agency for Austrian eyewear brand, Silhouette.

 

Silhouette is best known for its iconic rimless eyewear – worn by our very own HRM The Queen – an Austrian based company, Silhouette has brought ground-breaking design to the optical world for the past 50 years. Its mission? To create the most beautiful lightweight eyewear with materials of the highest quality, constantly innovate and push the technical boundaries of eyewear design.

 

 

We will be the creative driving force behind both the general eyewear and sunglass collections, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for the brand, while increasing brand awareness in the UK.

 

Speaking of the win, Victoria commented: “A second win for us in as many months marked an incredible start to 2017 for the agency. Working with such an exciting, authentic and creative brand is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency”

 

 

Karen Parsons, head of marketing at Silhouette eyewear, commented: “We were captivated with Little Red Rooster’s determination and pure excitement towards our brand. They understand what we want and how we want to grow in the UK in 2017. Little Red Rooster bring passion and a mean black book of contacts and experience tot he table – we look forward to seeing what we can achieve in the months to come”

 

Silhouette eyewear joins an impressive roster of brands managed by the agency, which currently includes Ted Baker, Pantherella, HJ Hall, Smeg, B&O Play, amongst others.

 

For further information on Silhouette please get in touch with the team on 01189 9602128 or silhouette@littleredrooster.co.uk

 

 

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Bonjour, Maison & Objet

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While most of us are suffering from the January blues, the start of the new year marks a momentous occasion in the design industry for us Roosters  – Paris’ Maison & Objet. An annual event for our Vic & Izzy, this year the girls were out in full force with the help of Lucy to tackle the show head on and seek out the latest and greatest from the interiors industry.

 

After checking into Vic’ favourite hotel – Le Lapin Blanc, an Alice-in-Wonderland-themed residence located on Boulevard Saint Michel in the Latin Quarter – the girls hit the streets, wrapped up in numerous layers to battle the cold! First up was the iconic Merci concept store on Boulevard Beaumarchais. An eclectic mix of vintage inspired fashion and modern homewares. Tucked away down a discreet side alley, the shop was jam-packed with design fanatics indulging in a little shopping before the main event took place.

 

Izzy & Lucy outside Paris’ Merci store

 

A quick pitstop via Musee D’Orsay, and it was back to the hotel to catch up on some client tasks. The trio were soon heading out for some traditional French fare at Bouillon Racine, where the girls sampled classic French onion soup and Rum Babas – our Vic’s favourite – washed down with champagne (what else?)

 

Our girls know how to work hard as well as play hard, however, so it was an early night ready to prepare for a long day at the show tomorrow. After travelling to Parc des Expositiones, the team hit up the halls in search of interior inspiration.

 

After perusing hall 8 – home to heavyweights such as Ligne Roset, Roberto Cavalli Home, Emanuel Ungaro and even a new Ritz-themed stand – the group examined hall 7, the largest and liveliest hall of the entire exhibition. One of our highlights is always the ‘Best of British’ aisle, and particular names which caught our eye included CoolIcon Lighting, 17 Patterns, Kast Concrete Basins, Dare Studio and Witch & Watchman. Many of these brands and designers are up-and-coming, and have received sponsorship to showcase their designs at the event – and LRR is always keen to support emerging homegrown talent (just check out our ‘hatching talent’ programme here: http://littleredrooster.co.uk/pr-incubating/).

 

Brands we loved from the Best of British aisle: left, Witch & Watchman; centre, Kast Conrete Basins, and right: Dare Studio

 

In terms of the most noteworthy trends, several themes stood out; firstly marble, be it worktops, bathrooms, dining tables or even accessories. Izzy fell a bit head over heels for the sleek styling of Amsterdam-based brand Stoned. As well as its fun branding, the company designs and develops a range of furniture and accessories, from coffee tables to chopping boards. Watch this space, as Stoned has just announced it will be stocked in Liberty from February this year.

 

Left: marble offerings at Stoned and right: playful & personalised creations at Design Letters

 

This playfulness continued in another of our favourite brands on display, Design Letters. Based in Copenhagen – home to fellow Rooster client, B&OPLAY – Design Letters offers a range of homewares, accessories and stationary which can be customised depending on your mood. We loved the cool pinboards but also the personalised mugs, calendars and diaries. Just what us Roosters need to keep organised!

 

There’s long been a saying that pink and green should never be seen, but that certainly wasn’t the case in Paris this year. This unique colour combination could be seen everywhere from Vitamin Living to Mud Australia and Ondarreta. The GlasItalia stand also caught our eye, with its psychedelic tables from its ‘Shimmer’ collection – designed for the brand by Patricia Urquiola – remaining one of our favourites. Perhaps one of the standout items on display however was Ginger & Jagger’s unique ‘fringe’ sofa – a bit of a ‘marmite’ option but one our team loved.

 

Left: Ginger & Jagger’s conversation-starting fringe sofa and right: Exteta Italia’s sumptuous leather sun loungers

 

We may also be struggling with the winter chill – with temperatures in Paris as low as -5 degrees Celsius last week – but summer was definitely on everyone’s minds, with an abundance of outdoor brands exhibiting this year. Our highlight had to be Italian leather company Exteta, for its sumptuous sunbeds and outdoor seating set-ups. After a long day pacing up and down the halls, it was almost too difficult to stand up again!

 

After heading straight to the airport from the show, and enjoying a quick dinner at the gorgeous Café Fauchon in Charles de Gaulle, it was time to head home – but not before toasting another successful trip with a round of Kir Royales. Until September, Maison & Objet!

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B&O PLAY- Connecting spaces

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The start of 2017 saw B&O PLAY add to its family of wireless speakers for the home, providing a beautiful and simple way to live with music. The new Beoplay M5, expertly crafted as a beacon of beautiful craftsmanship, design and class leading audio, integrates seamlessly with the Beoplay A6 and A9, creating a stunning range of connected products.

 

 

 

 

 

Let music flow through every room by connecting B&O PLAY home products together for the ultimate sonic experience all throughout the house. Beoplay M5, A6 and A9 all sport built-in Google Chromecast and Beolink technologies for connectivity without barriers. For simple set-up and ease of use the speakers also feature Bluetooth and Apple AirPlay capabilities.

 

 

The Beoplay M5 is covered in a premium and acoustically transparent wool-blend fabric from Danish high-end manufacturer Kvadrat. The luxury wool-cover can easily be replaced to suit your décor. Using delicate multi-coloured threads, the fabric provides acoustic transparency while maintaining the aesthetic nuances that complement the speaker. Furthermore, the speaker top is formed of a disc made from crafted aluminium, which has been pearl blasted and anodized to create a matt and luxurious appearance.  The control provides mesmerizing tactile functionality, toned down to the essential, for adjusting sound and play with simple hand gestures.

 

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Proporta unveil SS17 tech accessories collection from Ted Baker

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We are excited to unveil Ted Baker’s men’s and womenswear collection of tech accessories from Proporta for SS17.

 

Coinciding with the launch of its SS17 clothing line, Ted Baker has once again revealed a distinguished line of designs. Varying from Ted’s signature bright, floral prints to stylishly under-stated but sophisticated hatched designs for the men. Ted Baker have always had the upper hand when it comes to style and this years SS17 collection is no exception.

 

 

The collection – a mix of folio cases and hard shells – is primed to be a wardrobe essential this summer. The beautiful palette collection shows off an eclectic range of both subtle but pretty pastels and striking colour compositions. Ted’s dedication to finite detail and flawless styling is embodied in the intricate design of its cases.

 

 

Our favourite folio feature is back; a hidden internal mirror which is perfect for commuters or women who are constantly on-the-go. Whether you opt for Ted’s 2-in-1 folio or the deceptively soft-feel hard shell case, Ted’s SS17 collection ensures accessorising be an easy feat, whatever the occasion.

 

 

 

 

It’s also all about texture this season; an all-over crosshatched finish to its folio cases and a leather-effect inlay to the hard shells, ensures you have a suave companion to your new-season wardrobe, blending effortlessly with any style; from bedroom to boardroom to after-work drinks. A hidden card pocket addition to the folio cases, means these tactile cases tick all the boxes and really can be taken anywhere, anytime.

Head over to Proporta to have a peek at the full range.

 

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Pitti Uomo 91

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This month we were fortunate enough to visit the menswear mecca that is Pitti Uomo. The four-day biannual fashion trade show has been held since 1972 in the Tuscan capital Florence. It is arguably the world’s most important platform for presenting men’s fashion, attracting tens of thousands of editors, journalists, photographers, retailers and the buying public. Every January and June Pitti Uomo takes place inside the 16th century Fortezza de Basso, the single largest historical monument of Italy’s iconic Renaissance city.

 

Aside from being a destination to potentially get snapped by street-style photographers including Garcon Jon, Adam Katz and Boy from Dagbon, Pitti Uomo is a place of business. Although we had the pleasure of enjoying the beautiful sights and sounds of Florence our main focus was exactly that, business. We travelled to Florence to meet with one of our newest clients Pantherella, the purveyor of the world’s finest socks since 1937.

 

The Leicester based company previewed its seasonal AW17 collection, consisting of sartorially elegant patterns and textures made with the finest Escorial wool and cashmere yarns available, to a select number of trade and consumer press at the menswear show. The range draws on the bright and bold colours of sunrise and sunset, as well as cool winter hues that reflect the shorter colder days of the season. The stand was decked with a plethora of eye-catching designs from Pantherella, Scott-Nichol and Richard James due to go on sale later this year.

 

As soon as we landed in Florence we dashed to a glorious restaurant called Golden View, and what a view we had! Situated on the bank of the river Arno it overlooked the grand renaissance architecture of the historic city centre. We were lucky enough to dine with Garcon Jon, Ape to Gentleman, Boy from Dagbon, Jock&Nerds and our friends from Pantherella. Over a glass or two or three of Sangiovese we talked all things men’s fashion, socks, SS17 trends, Airbnb and weddings well into the chilly Florence night.

 

So while you’re enjoying the monumental number of street style galleries that have appeared on the internet since Pitti Uomo, remember that this is the place where today’s taste-makers pick what you’ll be wearing (or aspiring to wear) in nine months from now.

 

Please find a hand-picked selection of some of our favourite menswear styles from the 91st edition of Pitti Uomo:

 

Ciao!

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Our Victoria Ruffy talks to PRmoment.com about getting noticed by potential new clients

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We recently spoke to PRmoment.com regarding our top tips to attract new business. Victoria Ruffy, co-owner, explained that we may be a relatively small PR firm but by making a lot of noise about our press coverage we attract plenty of potential new clients to the Little Red Rooster coop.

 

 

“We receive an overwhelming amount of enquiries that come from word-of-mouth recommendations from media and existing clients. We do a great job, clients are happy and they tell more people about us. It’s not a dark art. We have never been shy about sharing our work and results across social media – I think that’s quite different to other agencies. Many baffle with meaningless numbers, long words and showreels that don’t allow you to actually see the words the journalist has written – it’s all smoke and mirrors. Very rarely do agencies share the actual physical coverage achieved.

 

This has always been something I’ve found interesting – a certain paranoia that other people might garner info and steal a contact or two. We don’t think that way as it’s about relationships. Anyone can call a journalist and pitch a story, but only truly exceptional PROs can work with journalists together to create brand-defining media coverage. We are proud of our work and in the words of Prefab Sprout ‘…you’re only good as the last great thing you did’ so you need to tell everyone about it”.

 

PRmoment is the ultimate online and print bible for all things PR. The website offers content that is interesting, insightful and provides the reader with quality ideas, access to interesting people and perhaps even a little PR happiness.

 

If you would like to read the full article then please click on this link to be redirected to the PRmoment website: http://bit.ly/2joU81K

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‘Greenery’ announced as Pantone’s Colour of the Year

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Pantone, the revered international colour council, has announced “Greenery” as its colour of 2017. Describing it as a fresh and zesty yellow-green shade, it Not quite avocado but somewhere between olive and lime.

 

The refreshing shade is said to symbolise hope and new beginnings; evoking images of nature, foliage and spring-time, with the message being to stop, take a deep breath and reinvigorate.

 

Amid the hectic lifestyles we now lead, Greenery meets a desire to immerse ourselves in the physical beauty of the natural world and the sense of relaxation and freedom it brings.

 

So how do we bring nature’s neutral shade – and other garden-fresh tones – into the home?

 

 

Smeg CJF01 Citrus Juicer

 

£109.95

 

Specially developed to squeeze both large and small fruit and dispense every last drop of juice directly into a glass or cup; the miniature marvel boasts a motor with built-in sensor and automatic on/off function. The juicing starts when there is pressure on the reamer, making the process of extraction easy and effortless.

 

Smeg SMF01 Stand Mixer

 

£349.99

 

Arguably the most versatile kitchen appliance around; as well as using it for your own Great British Bake Off, it’s available with attachments for meat grinding, pasta cutting, ravioli making and vegetable slicing.

 

 

Smeg BLF01 Blender

 

£149.99

 

Perfect for protein shakes, smoothies, soups, cocktails and can even be used to aerate wine. 

 

Smeg TSF02 Four-Slice Toaster

 

£129.99

 

Smeg’s four-slice toaster has been showered in awards from Which? and Expert Reviews so don’t just take our word for it.  Avocado on toast anyone?

 

Smeg KLF01 Kettle

 

£99.99

 

Ideal for those herbal teas to wind down in the evenings.

Smeg FAB Fridges

 

Prices available on request

 

Smeg’s FAB fridge range is one of its most instantly recognisable products, with its retro styling and Italian design. FAB models feature adjustable glass shelves, internal fruit and vegetable containers and a large 256-litre capacity.

Bisque Lissett Radiator in Pantone Greenery

 

Prices from £549 ex VAT

 

With its slim profile and graceful curves, the Lissett is a subtle, elegant design that beautifully complements contemporary interiors. Crafted from recycled aluminium, it heats up faster and is more energy efficient than traditional designs. The radiator is particularly useful in rooms where temperatures fluctuate quickly and often, such as kitchens and bathrooms. Here, it has been colour-matched using Bisque’s bespoke service, but there are also over 2000 colour finishes available as standard.

 

Victoria + Albert Baths Marlborough

 

Prices from £2,625 (Inc. VAT)

 

For the first time in its history, luxury British bathing brand Victoria + Albert Baths has launched exclusive new colour finishes across all baths and basins from its Modern and Traditional collections. These include this dusky grey shade which when paired against a dark wall, creates a calm, serene space.

 

  

Victoria + Albert Baths Bosa Vanity Unit

 

Prices from £3,000

 

The Bosa vanity is constructed of solid beech and cherry wood, with an engineered glass top for a vessel basin. The perfect combination of elegance and practicality. 

 

 

Astell&Kern AK70

 

£499

 

Astell&Kern makes the best high-resolution portable audio players on the market and the AK70 is its most accessible model to date. Made from a single block of high grade aluminium and available finished in a stunning pistachio, this compact player packs all the specifications of pricier A&K products – for a quarter of the price.

 

 

 

Beoplay Form 2i from B&O PLAY

 

£109

 

Whether you’re cruising through the city on your bike or chilling in the park listening to the latest tunes, Form 2i are a great companion. The Beoplay Form 2i are a pair of sleek and ultra-light headphones, with superb sound. Bringing you the same impressive look and sound of the Form 2, this updated model also features improved comfort plus a microphone and remote that lets you control your device or iPhone straight from the cord. 

 

Marantz Melody Media M-CR611

 

£329

 

Combining advanced streaming and digital media features with Marantz’s renowned sound quality, these easy-to-use mini systems sport a stylish and elegant design, finished in a cool mint green and black.

 

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Little Red Rooster gets the very best socks for Christmas!

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Little Red Rooster is ecstatic to announce that it will handle the PR activity for the Pantherella International Group Ltd, which includes luxury Leicester-based brand Pantherella, alongside heritage sock brands Scott-Nichol and HJ Hall.

 

The Berkshire/Shoreditch based PR agency  worked its socks off and will now be the creative driving force behind all three brands, providing strategic planning, press office and creative campaign support in the UK, with a focus on increasing the quality and quantity of coverage for each brand. 2017 is set to be a landmark year for the company as Pantherella celebrates 80 years since its inception, while HJ Hall will reach its momentous 135th anniversary.

 

Little Red Rooster will be tasked with reinvigorating these classic brands by drawing upon their rich British heritage and unique design attributes while simultaneously exposing them to new and younger audiences. Digitally, Little Red Rooster will provide social media support, assist with SEO ratings by driving traffic to each brand website, building sales and increasing subscription databases.

 

All three brands offer exceptional products which have been exquisitely crafted; Pantherella prides itself on designing and manufacturing the finest socks for both male and female customers from Egyptian Cotton and similar luxurious materials; Scott-Nichol designs versatile, hand-finished ‘leisure-knit’ socks for the discerning customer and finally; HJ Hall created the original Softop™ non-elastic sock and has gone on to curate sock collections for various specialist sectors, including outdoor socks, flight socks, walking socks and diabetic & other health-related socks.

 

 

The account will be led by Little Red Rooster partner and founder, Victoria Ruffy with support from its director of PR, Nicole Marsden and PR consultant Lewis Hopkins.

 

Speaking of the win, Ruffy commented: “Pantherella, Scott-Nichol and HJ Hall combine many of the principles on which Little Red Rooster was founded – authenticity, integrity and creativity. We are excited about each and every one of these brands and what they represent. Winning such an exciting account at a pivotal moment for the brands is particularly significant for Little Red Rooster, as it focuses on expanding its fashion division within the agency. We can’t wait to get going”.

 

 

Andrew Townsin, commercial director, Pantherella International Group Ltd, commented: “We were impressed with Little Red Rooster’s drive, determination and enthusiasm for our brands. They really grasped the concept of each and what makes them unique from one another and celebrated our extraordinary history. We are very much looking forward to seeing what Little Red Rooster can achieve for our brands as we move into an incredibly important year for the Pantherella family”.

 

 

Pantherella, Scott-Nichol and HJ Hall join an impressive roster of brands managed by the agency, which currently includes: Ted Baker, Smeg, Ruark Audio, B&O PLAY, Bisque, Victoria + Albert Baths, Denon, MYZONE, Steak & Honour, Silken Favours and Smart Polish Pro.

 

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Re-e-wind with the Ruark Audio x Martin Buttrich MR1 Speakers

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Revered DJ, producer and label head Martin Buttrich has teamed up with British audio brand Ruark Audio for a limited edition run of its MR1 Bluetooth speakers. Such an authentic endorsement from one of the go-to names in dance music is a wonderful testament to the quality of the MR1s, surely making these new models the definitive choice for any budding DJ to use in their own bedroom. Whether you want to enhance the sound output of your laptop, TV, or simply set up a stunning Bluetooth streaming sound-system, the award-winning MR1s deliver CD-quality wireless audio. Soon enough you’ll be playing a B2B set with Calvin Harris in Ibiza.

 

2016 marks Ruark’s 30th anniversary, and for the last three decades the family-owned brand has been specialising in world-class high-end integrated music systems for hi-fi enthusiasts.

 

If drum and bass, techno and house isn’t your thing then fear not; just between you and us, Martin Buttrich is one of the go-to names within the dance music community for co-writing, production and collaborative projects. Buttrich has featured on some of the most prestigious dance labels in the world including Planet E, Four:Twenty, Cocoon, Poker Flat, Nervous and Desolat. He has also co-produced and remixed tracks for some of the biggest artists on earth including Madonna, Muse and Fatboy Slim.

 

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The limited edition redesign of the MR1 Bluetooth speakers is similar to the previous model in aesthetic but the luxurious hand-crafted wood cabinet now comes with Martin’s signature branding to the side. The award-winning desktop speakers are jam packed with class-leading sound, wireless audio streaming from Bluetooth devices with aptX technology for CD quality audio and a subwoofer output.

 

Speaking of the coloration, Buttrich commented: “When I first plugged into these Ruark MR1s I was astonished at what I heard! They are built with a quality level that demands they belong in a professional studio and have become something I rely on as an extra pair of reference speakers for the music I create. Their size and weight is perfect for when you’re on the road too!”

 

The synergy between the two brands, complimented by a love studio quality audio systems and a great taste in music, make this a match made in heaven. If the MR1 Bluetooth speakers are good enough for a world renowned DJ then they are certainly good enough for you.

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Smeg heads to the Barnyard

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To celebrate the launch of its inaugural standalone coffee machine and innovative new citrus juicer, Smeg recently hosted its first ever breakfast club. Held at the rustic-inspired Barnyard restaurant on Charlotte Street – opposite one of LRR’s favourite hotspots, the Charlotte Street Hotel – this bijou venue played host to over thirty-five media on the day, who were treated to a slap-up breakfast of waffles, bacon sandwiches and a traditional English fry-up – plus fresh berries, granola and yoghurt for the health-conscious!

 

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Above: a sample of the culinary delights our guests were treated to!

 

The event was attended by a plethora of journalists from titles such as the London Evening Standard’s Homes & Property to foodie titles such as Foodism, Good Things and Delicious. Further important titles such as Stylist, The World of Interiors, House & Garden, Esquire and WIRED were also represented at the event.

 

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Left: Smeg’s super-sexy new ECF01 coffee machine and right: Smeg’s cute-as-a-button citrus juicer

 

Kicking off at 8am, the Smeg team – comprising Vic, Izzy, Lewis, Emma and Lucy – made their way to London bright and early to set-up shop before the first journalists arrived. Guests were treated to superb product demonstrations from Clare Edwards, Smeg’s very own customer experience manager. Clare is also the face of Smeg across various broadcast programmes including QVC, and there is nothing she doesn’t know about the brand and its products!

 

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Left: Lewis catches up with Anna Beesley and right: Esquire’s Johnny Davis, Trusted Reviews’ Simon Osborne-Walker and WIRED’s Jeremy White get hands-on with the new products

 

Guests then enjoyed luxurious lattes and cosy cappuccinos from Smeg’s new espresso machine – while the banana milkshakes and fresh juices made from the Italian brand’s space-age-inspired citrus juicer went down a treat.

 

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The venue of choice for our launch event was the rustic-inspired Barnyard restaurant on Charlotte Street

 

Smeg has become known for its goody bags, having previously famously provided attendees from LRR’s summer showcase with a great hunk of cheese from its family-owned farm in Italy – and this event was no exception. All attendees left the Barnyard with a jar of authentic Italian coffee, cappuccino stencils and their very own Smeg mug to recreate barista-style coffee at home.

 

Smeg’s ECF01 espresso machine (£279.99) will hit the shops from December 2016. The CJF01 citrus juicer (£109.99) will be available to purchase in early 2017.

 

For more info on Smeg and any of its products, please contact the Smeg team on smeg@littleredrooster.co.uk. Alternatively, please visit www.smeguk.com.

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New ‘Seasonal Love’ film from Silken Favours

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The new Seasonal Love collection from Silken Favours, is a joyous mix of British floral and fauna, moving through the seasons each design depicts that time through intricate illustrations of birds, animals, flowers and colours. All prints use traditional intricate pen and ink techniques, evoking pretty yet trippy imagery. Check out the brand new film here and head over to the Silken Favours website to peruse the designs.

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LRR Summer Showcase 2016

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A little video summary of this year’s Summer Showcase event featuring Smeg, Ruark, V&A Baths, Bisque, B&O PLAY, Exertis Unlimited, Proporta, MYZONE, Kaiser Baas, Little Bits, Osmo, Audeze, Astell&Kern.

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Victoria + Albert Baths unveils its second specification showroom in Milan

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2016 sees Victoria + Albert Baths commemorate its momentous 20th anniversary, and as part of its year-long celebrations, our girls Vic and Izzy were lucky enough to host a press trip to open the brand’s second specification showroom in Milan.

 

Flying out with them were kbbreview’s deputy editor Rebecca Nottingham and Linda Clayton, who writes across a broad range of high-end interior titles including Homes & Gardens, Livingetc and Country Homes & Interiors. The team were also joined by Victoria + Albert’s European press teams, including media from France, Germany and Italy; another representation of how global the brand has become. Stepping off the plane and being greeted by the sweltering Mediterranean heat, the whirlwind trip was a welcome getaway from the grey weather back home.

 

 

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Based in the heart of the city and next door to the Italian stock exchange, the new showroom is home to a number of recent launches from the British firm, including the Pescadero, Warndon and Terrassa baths. Guests can also peruse the company’s range of brassware, accessories and bathroom furniture; Vic is still the Lario’s number one fan, falling in love with the 60s-style vanity all over again, while Izzy will always have a soft spot for the Mandello’s sleek curves.

 

 

 

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Reflecting the brand’s ongoing investment in the architect and design community, the showroom also plays host to an architect meeting zone, providing a perfect remote workspace or presentation area and an Expo area where brands and artists are given the opportunity to display their work. Ever the horse fanatic, ‘The Ultimate Horse’, by Orodé Deoro – one of the pieces on show – was Vic’s highlight from the night.

 

 

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The showroom launch itself was a tremendous success; guests were kept fed and watered with endless glasses of champagne and traditional Italian fare including Arancini balls, focaccia and local meats and cheeses. It even had its very own G&T bar!

 

The next day, the gang were treated to a luxurious press breakfast at the impressive Palazzo Parigi Hotel. A truly five-star experience, the hotel provided our team with plenty of interiors inspiration to take home with them; from the lavish Mad Men-style wooden bar to the grand marble staircase and sweet garden terrace outside.

 

 

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After enjoying an afternoon to peruse Italy’s fashion capital at their leisure, it was time for our Roosters and their guests to head home… straight into a nice big bubble bath back in Blighty.

 

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Little Red Rooster London is hiring

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Fast-expanding, forward-thinking boutique PR agency Little Red Rooster is hiring for its new London office.

 

Operating where design, technology and fashion meet, we’re looking for seasoned PR professionals with over five years’ agency/in-house experience who are now working at senior account manager level or above. Little Red Rooster is an extremely dynamic, small company and is seeking equally proactive, creative and adaptable people to join us.

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We’ve gained a great reputation among journalists for our carefully curated range of exemplary clients that they look forward to featuring. Respected household names like Smeg, B&O Play and Ted Baker sit alongside highly regarded homegrown brands like Bisque, Ruark and MYZONE. What connects them all is their quality.  

 

We’re keen to recruit someone who would be thrilled to work with some of the world’s finest and most appealing brands. The successful candidate should be as happy discussing design as fashion as technology.

 

As a senior member of the Little Red Rooster team you will have proven experience of managing a team and leading them to even greater achievements. We need someone who can lead account teams in a calm and organised manner, helping them juggle multiple, tight deadlines and increase the quality of our output by developing pragmatic and practical solutions. You’ll also be happy to roll up your sleeves and get things done, leading by example. Finally, you will be a lead point of contact for clients giving strategic advice on issues relating to specific client programmes and wider PR and marketing issues.

 

Just as importantly, you will be able to create attention-grabbing, digital-first PR campaigns incorporating big, creative ideas that excite our clients, as well as developing robust strategies and proposals that deliver on client objectives. You’ll also be commercially savvy and experienced at managing, and growing, sizable pieces of business.

 

We will want to see a portfolio crammed with dazzling consumer cuttings that demonstrates your passion and ability to deliver exceptional coverage for clients across all segments, and the high quality of your media relationships. Lifestyle cuttings are a specific requirement, as is an understanding of the latest trends in technology. We are particularly keen to see examples of work across the full digital spectrum, showing experience and an understanding of the wonderful benefits such platforms offer clients.

 

As well as consummate written and oral communication skills, you’ll need to keep a cool head at all times and work well under what can sometimes be very intense pressure to meet tight deadlines in a busy environment.

 

Skills required:

  • Proven experience of managing a team at senior account manager level
  • To inspire, lead and carefully mentor those around you
  • The ability to create attention-grabbing, digital-first PR campaigns with creative ideas that excite our clients
  • Proven track record in gaining first-class consumer coverage and enviable contacts
  • Respect for targets and deadlines, and proven ability to handle multiple accounts
  • Excellent written English
  • Enthusiasm, passion, self-motivation and a ‘will-do’ attitude
  • Love of building super-strong, long-lasting relationships with the media
  • Keen eye for a story and desire to be part of commercially successful and award worthy campaigns

All applications treated in strictest confidence. Salary circa £40,000.

Application deadline: 28th October 

Please get in contact via victoria@littleredrooster.co.uk

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Little Red Rooster takes Paris

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While summer drawers to a close and before the madness of London Design Festival commences our Izzy and Vic are lucky enough to have just hosted a trip to Maison Objet with design mavens 2lovelygays; the interior design duo best known for #makinglivinglovely since starting their design journey on BBC1’s ‘The Great Interior Design Challenge’.

 

The group were out in Paris performing a social media takeover for Rooster client – Decology – a brand new online interior design service which is shaking up people’s approach to interior design.

 

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2lovelygays were tasked with being the eyes and ears on the ground for Decology posting across social media channels, seeking out the latest and greatest from brands exhibiting at the show.

 

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After arriving on Thursday night and enjoying a delightful dinner in the Latin Quarter, our girls headed to Parc des Expositiones with Jordan Cluroe and Russell Whitehead – to check out the likes of Normann Copenhagen, Seletti, Ferm Living, Tom Dixon and Sebastian Herkner.

 

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It did feel that Brexit had made an impact on the show – always quieter in September vs January anyway things seemed even more sleepy with noticeable brands choosing not to display or launch products. However, standout trends from the show included shades of gorgeous midnight blue and emerald green, while texture continued to be a huge theme. Foliage was everywhere; a continuation from the leafy green stands we saw at January’s show, while marble added a sense of luxury to bathroom and bedroom displays.

 

The girls loved the Elle Decoration ‘Originals’ certified Wetsystem from Italian brand Wall & Deco. A waterproof wallpaper, it can be used both indoors and outdoors, built up to create elaborate one-off designs (such as a floor-to-ceiling height tree) or layered together to create unique patterns. They also caught up with our friends at Fatboy, whose air filled beds you may have spotted at festivals and campsites up and down the country over the past few months.

 

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Back at the gorgeous hotel, Le Lapin Blanc, the whole gang were feeling super inspired by its grown-up take on pastels and texture. One of Vic’s favourite hotels, our girls j’adored the traditional balcony looking out over Boulevard Saint Michel and the the macaroons hidden under Alice in Wonderland-themed jars in the rooms. The hotel even had its very own pastel blue Smeg fridge in the breakfast room.

 

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To end the whirlwind trip, the girls headed to Le Dome du Marais in the Marais district with their guests for an intimate dinner to talk all things design and Decology. Truffle pizza and beef carpaccio were followed by mango ravioli and what can only be described as the naughtiest of puddings known to man; a chocolate sphere which melted before your very eyes when swathed with hot chocolate sauce.

 

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After enjoying a traditional continental breakfast of coffee and croissants – and a whistle-stop trip to Shakespeare & Company to pick up some last-minute reading – it was time for the girls to return to Blighty, brains swirling with thoughts of A/W trends…and chocolate puddings.

 

Find out more about Decology here and keep your eyes peeled for 2lovelygays’ guest blog all about their Parisian trip here: www.decology.co.uk

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Little Red Rooster’s low down on the iPhone 7 launch

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It’s that time of year again, when the tech world tunes into another episode of ‘What’s going on at Apple?’ It’s been a whole year since the iPhone 6S was unveiled to the world, and eleven months since rumours of the iPhone 7 started circulating. So the burning question is – what happened at Apple this year?


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Well, a lot apparently. After kicking proceedings off with Tim Cook and James Corden pootling around in a car, joined by everyone’s favourite hat stand, Pharell, it was down to business. Something that Apple have been doing quite a lot of over the twelve months. Mr Cook beamed as he informed the world that 17 million people had downloaded Apple Music, making use of its 30 million track library and another 140 million are subscribed to the thriving App store, which now plays host to lovable rotund plumber, Super Mario.


The first big announcement of the night was the Apple Watch Series 2. After 18 months of being in the watch industry, Apple already find themselves the second most profitable watch company in the world behind Rolex, no mean feat. The follow up Watch has been reengineered to be water proof, utilising a nifty system in which speakers are used to push water out of the wearable. Nice.


Under the hood it sports a dual core processor, better graphics performance and built in GPS, all of which create a pretty impressive wrist based system. Being the canny marketeers that they are Apple haven’t missed an opportunity for a good old fashioned partnership. Announcing a new line of Hermès straps and the Nike +, a slightly passive aggressive sports wearable that will be foder for the fitness crowd.


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Then it was time for the main event, rumours and rumblings of what this would embody have been rustling around the internet since Phil Schiller exited stage right at last year’s iPhone announcement. So, what had happened?


The new design was hyped and hyped, although in truth not much has changed here except for the emergence of a new ‘Jet Black’ finish, which we have to admit does look as fly as a flamingo on Air Force One.


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One of the biggest mutterings in the tech world was the possible removal of the headphone jack and Apple did not surprise us here. The ubiquitous 3.5mm jack that has connected music to mind for decades departed in favour of the lightning adapter, leaving premium audio fans all over the world scratching their heads as to what they were going to do next. Luckily, the benevolent folks at companies such as Audeze, Denon and B&O PLAY have got you covered here, with an array of wireless and lightning adapter options.


Away from the entirely expected, the device will be IP67 water and dust resistant, meaning it can be fully emerged in water so no more leaving your phone in a bowl of rice after accidentally dropping it down the loo. Displays become livelier, with a 25% increase in the brightness of the Retina Display. There was still no increase on the pixel count, though.


Excited chatter of an improved camera saw us talked through the dual camera feature that allows for 2X optical zoom and a tenfold impact for digital zoom. Both cameras feature 12MP sensors and have enough prosessing power to perform 100 Billion operations in 25 milliseconds.


Finally, the much maligned storage limitations of iPhone were also seen to be addressed, with Apple doubling the memory of the entry level model to 32GB, a nice touch that will win Apple applause all round.


There we have it, another year goes by and the scurry for Apple products begins. With an ever increasing market and the kind of slick production and delivery that could get you places in Hollywood, Apple are sure to be embarking on another year of riches.

 

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The Freshers Essentials List

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The Fresher’s Essentials List:

It’s that time of year again where thousands of blissfully unaware young adults are packing their bags to set sail on one of the most exciting journeys of their lives. The reality of university is that it is just as much about your nights out as your days studying. So, here we have brought together a handy set of tools to keep new fresher’s powering through; from hungover Thursdays, to the all-nighter essay writing sessions after that ‘quiet one’ the night before.


SMEG Kettle

Everybody needs a kettle… like shoes, or biscuits. You want stylish, you want simple, you want stamina. But “where do I find a kettle with such incredible characteristics?” we hear you cry. We have the answer, the SMEG 50’s style KLF01 kettle. Whatever your hot drink choice, this sleek Italian design means that boiling water has truly never looked so good! With a range of colours to choose from, you’ll find yourself coming up with excuses just to make a brew, but let’s be honest, nothing surpasses a nice hot cuppa in the morning!


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Denon AH-GC20 noise-cancelling Headphones

An essential for any uni student. Whether it’s simply relaxing to the Stone Roses, or some background Bach whilst revising, trust us when we say these could be the most important thing you buy! These cans from Denon claim to cancel outside noise by an astonishing 99%! Along with soft memory foam earpads and wireless technology, what more could you really want from a pair of headphones? These factors surely make them the ideal library gadget for your upcoming year.


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Ruark Audio R1 Radio

This beautifully compact audio system is the third generation from classic British audio makers, Ruark Audio. The Telegraph named it the ‘Aston Martin of DAB radios’ and it isn’t hard to see how! Its smooth walnut finish, combined with the new and updated ‘RotoDial’ control system leaves you with an easy-to-use, vintage looking masterpiece. You’ll be loved by all when they realise that not only do you have an outstanding Bluetooth speaker, but also the best looking, (unless someone has the R7).


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SMEG Toaster

Toast is a fundamental part of any new students’ life, but too many times price trumps quality and consequently the toaster breaks too soon, or burns your toast. Our solution? The SMEG 50’s style TSF01 2 slice toaster. With six levels of browning to choose from, burnt toast is now a thing of the past. Also from SMEG’s 50’s style range, it will match the kettle together creating a master of the kitchen. Getting up for early lectures never seemed so easy!

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Proporta x Ted Baker portable charger

How do you make a day of seminars and tutorials really drag? Rush into uni after a night out and remember that your phone is on 13%. Up steps the Ted Baker portable phone charger from Proporta. Suddenly worries of your phones battery life are non-existent and you have one less thing on your mind. Seen here in a groovy ‘Ethereal Posie’ print. The pocket-sized power bank will do ‘exactly what it says on the tin’ and never leave you isolated with a dead phone.


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