B&O Play x NTS Radio at Frieze Art Fair


At Little Red Rooster we are lucky enough to work with some amazing clients, who have an understanding of the wider context when creating an exceptional brand. More than just products, we work with people who build brands and tell stories.



One of the best examples of this is B&O PLAY, so much more than an exquisite audio company, they are a cultural mover; curating events and engaging with an audience beyond the product. This year B&O PLAY have partnered with Frieze and NTS Radio for an international series of activities, which culminated as part of this year’s Frieze Art Fair VIP calendar. In conjunction with NTS Radio, the Danish audio stalwart hosted a series of extraordinary musical performances, featuring the likes of underground sensation Dean Blunt.



To mark the evening, we gathered a very select group of opinion leaders from the music, design, fashion and tech industries for a small get together and celebration of the brand. A meeting of like-minded, culturally engaged influencers that we dub the ‘Collective’. The room was full to the brim with the talent, inspiration and ideas that will help B&O PLAY continue to develop as the leading lifestyle audio brand in the world.



Transforming the downstairs of Electrowerkz nightclub, attendees were treated to a delectable dinner – in surroundings that married urban industrialism and sophisticated style in a way that only B&O PLAY can – before taking advantage of VIP access to NTS Radio X B&O PLAY, Parallel Visions.






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LRR takes on LDF

Blog, Interiors

Every September, the design world comes together for London Design Festival – a celebration of both new and established brands from the world of interiors. Alongside a selection of high-profile shows – such as Decorex, 100% Design, Designjunction and the London Design Fair, London plays host to a series of smaller events and exhibitions in its various design ‘quarters’ – Chelsea, Brompton, Bankside, Mayfair and Clerkenwell, amongst others. This year, various members of the Roost hit the mean streets of our capital to bring you their highlights…




Decorex is one of LDF’s longest-running shows. Each brand exhibiting undertakes a rigorous process of application before their stand is accepted; meaning visitors can guarantee that every time they step through the marquee in the grounds of Syon Park, they are truly seeing the ‘best of the best’. Traditionally recognised as the home of fabrics and wallpapers, this year Decorex hosted its widest selection of brands to date – including our very own Bisque Radiators!



Bisque’s stand resembled a sweet-shop of choice; its iconic Classic in a vast array of colourways lined the back wall, while a selection of new Volcanic and Matt Black finishes sat alongside a range of brushed brass and warm copper tones for those after a slightly more subtle shade. Furthermore, Bisque was demonstrating its unique colour-match service on its stand, where it can partner to leading paint brands such as Farrow & Ball and Little Greene. Plus, Bisque’s mascot was out in full force and it seems Pinchy the Lobster proved incredibly popular throughout the day!





Later that week, our Izzy flirted with the best of West London’s design districts. A particular highlight came from Chelsea, where The Rug Company celebrated its 20th anniversary by presenting a unique selection of designer collaborations to mark its impressive milestone. The British brand partnered with leading designers – such as Vivienne Westwood, Paul Smith and Alexander McQueen – to bring a fantastic fushion of fashion and design, with each rug drawing inspiration and mimicking exact prints seen on each brand’s latest respective catwalk collections. Our Izzy was rather partial to this floral Alexander McQueen design, which included a poignant tribute to the late designer alongside its display.




The Warehouse Home Apartment


Next up, our Emma headed east to check out Warehouse Home’s airy, loft-style apartment situated in Perseverance Works – which we were immediately in love with! The large, Victorian windows soaked the open space in light, effortlessly complementing the apartment’s midnight blue walls and dark varnished wood furniture and patterned flooring.



Taking pride of place, greeting visitors at the apartment’s entrance, was a cream FAB5 and a FAB30 from Smeg. The retro styling looked flawless against the contemporary, chic design of the space – proving that Smeg doesn’t just suit country homes, but can also suit those a more modern space, without looking out of place. A KLF03 kettle and TSF01 toaster also kept guests fed and watered throughout the day.


We were particularly a fan of the gorgeous ‘bedroom’ set up; a Heal’s Furniture bed frame was laden with cleverly mixed neutral hues and pastel coloured furnishings, including a exquisitely tactile, silk bedspread from Once Milano which beautifully offset the harsher elements of the stone-effect paint and darker walls. We also couldn’t help but notice the industrial style lights from DCWeditions, which added a seriously cool design statement!


Whilst taking in the apartment, we also spotted one of our own from Ruark Audio on display, sitting flush on a modular style cabinet from USM Furniture. How good does the R2 look here?



100% Design


Last but not least, our Lewis travelled to Kensington Olympia to peruse the design delights of 100% Design.  The largest and longest-running design trade event for industry professionals in the UK housed a plethora established and emerging brands from the worlds of kitchen, bedroom, bathroom and workplace.


Brands that particularly caught our eager design eye included trippy plasticine lighting made from Stephen Johnson Design and avant-garde furniture from Portuguese brand Stabord. We were also particularly taken by pieces from Ciara O’Neil. Made from corrugated polypropylene, essentially a super flexible lightweight plastic which look like paper, the lighting fixtures are skillfully hand-crafted and come finished in a wide range of natural fabrics.



Of course, a visit to 100% Design wouldn’t have been complete without visiting our friends at Smeg. The luxury Italian kitchen manufacturer’s stand was kitted out with the latest products including the stunning Dolce&Gabbana SDAs plus the quirky Dolce Stil Novo hobs and pan stands.


To top this all off a DJ was positioned high atop a foliage covered centre point playing some of the greatest disco and Motown hits with a modern twist. Lewis couldn’t have asked for a better afternoon looking at the latest in lighting and listening to the likes of Luther Vandross.


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Feeling blue


Navy blue – it’s the surprising colour of the moment. That colour that is naturally synonymous with those straight-edged, dull school uniforms is suddenly the personification of luxury, glamour and decadence. Whilst we are busy lusting over it, we hope it’s here to stay.


Whether you’re thinking of dressing yourself with this new shade, teaming it with lavish gold accessories in your bedroom – Little Red Rooster’s got you covered.

Greenwich Horo iPhone X Leather Folio Phone Case, £95 www.greenwich.design, B&OPlay P3, £149, www.beoplay.com, Silhouette Adventurer Aviator, £180, www.silhouette.com



Marloe Watch Company – Cherwell Watch, £249, www.marloewatchcompany.com, Bisque Classic in Iridescent Finish, from £408, www.bisque.co.uk, Flynn Textured Scarf from Mr Quintessential, £125 www.mrquintessential.com


Pantherella Camden Merino Wool sock, £13.50, www.pantherella.com, Astell & Kern AK70 mkii, £599, www.astellnkern.com

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Exertis exclusive highlights


Last week, Exertis Unlimited and Little Red Rooster hosted the bi-annual Exertis Exclusive press event, showcasing a spectacular array of lifestyle and tech premiers in time for the Christmas holidays.


This season saw revolutionary gaming, lifestyle and travel tech launched in the stunning Oui 2 Rooms with guests from the world of interior design, tech and lifestyle. Here is Little Red Rooster’s round-up of the night’s highlights:


DROPMIX Music Mixing Game



DROPMIX became the life of the party with its cutting-edge technology that combines physical and digital play. The DROPMIX board played through the iPad app and the Jarre AeroBull Speaker as press battled out their mixes on Clash mode with everything from Ed Sheeran’s Sing to Franz Ferdinand’s Take Me Out.



Jarre AeroBull Chrome Speakers



As a homage to their popular bulldog speakers, Jarre Technologies displayed the newly released Limited Edition Chrome Gold AeroBull’s in HD1 and XS1. The speakers will be available only in Harrods to herald in the Chinese New Year of the Dog in a modern and luxurious fashion.


littleBits Droid Inventor Kit



Counting down to this year’s biggest blockbuster release, Star Wars Episode VIII, littleBits was building a momentum with their Droid Inventor Kits. The R2D2 bots performed adventures through the littleBits app with customisable stickers, getting everyone stuck in with littleBits uniquely creative approach to digital engineering.



Nanoleaf Aurora Rhythm



Nanoleaf Aurora found its voice with the Nanoleaf Aurora Rhythm. The lighting system which allows you to seamlessly control your smart home through your app and voice control, now connects to your music system streaming as light show as you play your favourite party mixes. We want to use ours to up the ante when we are Clashing it out on DROPMIX!




 Us Rooster’s love our tech and nothing makes us happier than keeping it stylish and practical. These suave keyboards from Brydge match up with your tablet to create a the laptop feel without the bulky weight on your back for when you’re on the go.



Astell & Kern



Last and in no way least was the stunning new flagship audio player from Astell & Kern. The A&Ultima SP1000 is the perfect gadget for audiophiles on the go. All the Rooster’s in the coop are writing really polite letters to Santa this year in hopes he leaves us a generous surprise under the tree.

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The Italian’s are here! Little Red Rooster launches Smeg’s global flagship store


Smeg, the Italian icon renowned for combing technology with style, has opened a luxury flagship store in the heart of central London on 14 Regent Street, St James’s. Last week the family-owned company and Little Red Rooster hosted a roaring party attended by over 150 media and famous faces to celebrate the landmark moment.



Launching on the eve of London Fashion Week and a few days before London Design Festival, it was no surprise that the brand’s joyously colourful SDA and fridge collaboration with Dolce&Gabbana took centre stage.


Big names from the world’s of fashion, interior design and music descended on the store to explore the impressive 6,000-square foot space. Attendees included fashion designer Alice Temperley MBE, BBC Radio 1 DJ Chris Stark, singer Tallia Storm, actor Christian Vit, TV presenter George Clarke and many, many more. Guests were also treated to a pizza making masterclass by Italian chef and restaurateur Gennaro Contaldo, as well as stunning performance from critically acclaimed flautist Andrea Griminelli.



The store is nestled in the heart of luxury brand territory alongside fashion powerhouses such as Burberry and Louis Vuitton. While most of the rest of the white goods industry is firmly entrenched on Wigmore Street, Smeg has decided to contradict what is expected of it as a kitchen appliance manufacturer and position itself in the redevelopment of St James’s Market.



The flagship three-storey immersive space boasts the largest single pane glass windows in London as well as seven-metre-high ceilings. Smeg’s ground floor is a sprawling retail space with a beautiful living wall and featuring the brand’s most famous and colourful products, while the first floor acts as a mezzanine level with design lounge and meeting space. Paying tribute to Smeg’s heritage, the basement floor contains an impressive theatre for cooking demonstrations, with tiered seating and of course Smeg’s incredible range of large domestic appliances: fridges, washing machines, dishwashers, ovens, hobs and range cookers


Guests at the launch party were able to sample rustic parmesan, mustard and balsamic jelly from Smeg’s family farm Montecoppe and wine from a nearby vineyard that Smeg has partnered with, all situated in the famous Emilia-Romagna region. The produce will be exclusively available to purchase from the recently opened store.



But don’t take our word for it, the Smeg flagship store is open to the public and the friendly staff will be on hand to help perfectly match you with your next kitchen appliance. There will also be a string of interior design talks, music performances and cookery classes in the run up to Christmas so please keep your eyes peeled for more exciting news from the iconic Italian brand. The Italians are here!

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Victoria + Albert Baths host exclusive trend forecasting event in association with Colour Hive


Last week, Victoria + Albert Baths hosted an event in partnership with the colour and trend experts behind Mix magazine – Colour Hive – at its London showroom in the Design Centre at Chelsea Harbour.



First up, what is Colour Hive? Colour Hive is a London based creative agency recognised internationally for its accurate colour and trend forecasting solutions for the design industry. Colour Hive forecasts its trend predictions well into the future rather than scouting for ideas already on the high street. It enables them to formulate the right trends at the right time, enabling companies to keep on track, streamline and create focused product ranges. The company publishes a magazine monthly, Mix Magazine, on the latest trends and colour forecasts and remains the only design magazine focused in this area.


In the last 5 years, trends predicted by the team have emerged in interiors, architecture, fashion and general every day products. These included ‘Burst’, ‘Beast’ and ‘Play’.


Colour Hive has identified four key trends for AW18/19. The four trends are Rapture, Beyond, Filter and Control. Rapture and Beyond were both used to create stunning lifestyle displays in the windows of the Victoria + Albert Baths Showroom (head down to the Chelsea Harbour Design Centre during London Design Week to check them out!)


According to Colour Hive, Rapture is about personal belief in an age of uncertainty. This trend is about finding meaning and delight in the natural world and having an interest in our natural roots. We will see an increase in both artsmanship and craftsmanship as a result. The Rapture palette has rich, earthy tones, grounded by the darker colours with an ochre and burnt orange adding warmth to the palette. Raw and untouched materials will be key alongside carefully crafted materials such as transformed fibres, carved woods and stitched and dyed textiles with a high level of care. The key colour here for AW18/19 will be pumpkin orange – which us roosters are very excited about!

Beyond is about recapturing sensory experiences though new eyes, becoming superhuman and leaving us more aware and in tune with our environment. The palette is extremely versatile with light pastels, bright neons and an earthy brown. We will see iridescent effects, moulded and embossed materials and anything evoking a sense of depth. Colour Hive predicts that the pale lilac within this trend will be 2018’s colour of the year so watch this space!


Filter focuses on the positive outcomes of the challenges our planet is facing. We will be turning the negatives of climate change and pollution into positives. Taking inspiration from mould, dust, smog etc leads to the creation of colourful visuals. The palette consists of a bright yellow, shades of brown, green, khaki, stone, tan and a vibrant red/orange to highlight.


Finally, Control looks for answered to some of the challenges we face in knowledge, skills and intelligence. We see an increase in evidence-based and expert research that we know we can trust. There is a synthetic feel to the colour palette here, with bright yellow, red, pink and a deep green and dark grey to maintain stability. A vital material will be gridded structures, bringing modularity and order to through fully engineered and planned design.


Six key colour groupings to look for in 2018, will include new neons and powdered pastels (much to the joy of our Nicole Marsden!), a green revival, default primaries, cool mist blues and enriched earthy tones.


To find out more about these predicted AW18/19 trends, please head to the Victoria + Albert Baths showroom, 3rd floor, North dome at the Chelsea Harbour Design Centre during London Design Week to speak to the experts themselves!

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Best in show: Maison et Objet, September 2017


Paris’s Maison et Objet design fair is a global showcase for emerging and renowned homeware brands.


Held twice a year, the September edition is the little sister to the main show in January but still holds its own in terms of setting trends and showcasing new talent. Here’s Nicole and Vic’s Little Red Rooster’s round up of the best in show.


Tom Dixon gets scientific


British designer Tom Dixon, famed for his lighting collection, moves into the kitchen and dining room with the launch of a range of laboratory-style glassware, designed to make the process of preparing hot drinks look like alchemy. Dixon unveiled the Bump collection for the first time at Masion&Objet. Designed to showcase the process of boiling, steaming and pouring liquid, the collection is based on the types of glassware used in laboratories.
However Dixon wanted to put his own playful spin on these archetypal forms, creating double-skinned designs in shades of grey and pink.


Tasty Seletti


The Seletti brand is always guaranteed to delight and they did not disappoint.


A sofa shaped like a hot dog and a burger-like chair were among Studio Job’s latest designs for Italian brand. The food-themed pieces were part of Studio Job’s Un_Limited Editions collection for Seletti which were launched at the show.


As with actual hot dogs and burgers – described by Seletti as “iconic images of American pop culture” – the sofa and chair are each made up of a number of components. The Hamburger chair features a bun-like seat, with cushions designed to look like a patty, a tomato and a gherkin.The Hot Dog chair has much the same – but in place of the circular patty cushion is a long sausage embroidered with a squiggly yellow pattern to look like mustard.


Both pieces mark Seletti’s first foray into upholstered furniture.


Brilliant Bussoga

Here at Little Red Rooster we love discovering emerging talent and our pick of the bunch from the event has to be Josef Bussoga’s stand out kitchen tile designs.


Bussoga’s debut collection features a range of striking designs from mustard yellow and teal day of the dead motifs through to evocative bikini prints that look as though they were inspired by Lucie Bennett’s iconic line drawings.


Sadly this Spanish brand has not yet arrived on our shores but we hope they make it across the channel sharpish!


The fantastical world of Rory Dobner


Delving into the wonderful world of Rory Dobner is always a magical experience. We’ve been a fan of the brand’s witty, whimsical and deeply British designs for aeons. It’s no surpise then that when our girls passed by the stand it was utterley jam-packed with the world’s best buyers eager to check out the newest products. Stand-by for exciting news regarding LRR and Rory Dobner soon!


Stoned Marble


Our Vic has been a huge fan of Dutch brand Stoned for a while – it’s not to do with the name, honest guv’. At this years’ Maison the team launched a brand new collection of pink marble products including candle sticks, coasters, chopping boards, mugs, vases, bowls and marble rocks.


The marble is of Turkish origin and is sourced from the Aegean Coast and the Turkish countryside. Every piece is unique and durable developing a wonderful character with age. They cut and polish the marble  in their workshop in Amsterdam creating unique designs like side tables, boxes, bowls, book ends and trays.





Finally you know us Rooster’s cant beat a bit of tech so it as naural we j’adored the Beatnik Chair created by Donar and on display at the Slovenian Design stand. Featuring incredible immersive sound through the design of a cocoon like chair it’s top of our luxury lust list.





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The best in back-to-school stylish essentials


Even though it feels like summer never really got going, September has certainly arrived and that dreaded back-to-school feeling has returned, even if we graduated long ago.


Like the masses, you probably weren’t prepared (we assuredly weren’t!) but have no fear! We have you covered with the best in quality back-to-school stylish essentials for the whole family, from the kitchen to the classroom.

The great breakfast rush has never looked so stylish with the iconic matching kettle and toaster from superior kitchen appliance brand Smeg. A perfect mix of retro and contemporary design, these fundamental kitchen staples will add a dazzling touch of nostalgia to any kitchen. The stainless-steel kettle has a large 1.7 litre capacity, enough to cater for up to 6 cups of drink – ideal for a larger family or shared student home. The 4-slice toaster has results so good, you’ll want to toast every morning, and the robust quality build means there will be no more worries about under cooked or burnt toast.


SMEG KLF11RDUK Kettle & TSF02 4-Slice 2-Slot Toaster, £109.99 & 139.95, www.smeg.co.uk


British leather accessories designer Greenwich has unveiled another exquisite addition to it’s portfolio of beautifully made, luxury leather accessories. The HORNBY laptop case is fashioned from the finest German bull hide leather, the same leather that can be found on the interior of a Bentley. The case consists of three full leather card slot compartments, so business cards and documents can all be kept securely together. The interior boasts an Alcantara suede-feel material with a high-end aesthetic. Finished with an understated gold-zip, the HORNBY embodies understated luxury and suave office style.


Greenwich HORNBY Laptop Sleeve, £359, www.greenwich.design


Add some pizzazz to your pencil case this September with Ted’s charming stationary collection. The delightfully exquisite selection features divine studded brogue A5 notebooks lined with a citrus bloom print and a selection of sleek premium ball-point and fountain pens in stunning chrome and matte effect. The quality design promises to stand the test of time and user-ship, meaning these treasured tools are reliable for everyday use, ready for inspiration to strike at any time.


Ted Baker Stationery, prices start from £14.95, www.tedbaker.co.uk

The American super-brand has been producing locks for over 90 years and the founder of the company even helped escape artist Harry Houdini devise his notorious performances. The Master Lock U-Lock features a 10x4cm wide hardened steel body for maximum strength and reliability, yet only weighs 1.3kg. The 16mm diameter double locking shackle is 27cm long, octagonal shape and made of hardened steel, offering maximum resistance to prying, cutting and sawing. The disc key cylinder prevents picking. The Limited Lifetime Warranty provides peace of mind from a brand you can trust.


Master Lock Criterion Bike Lock, £63, www.masterlock.eu



Pioneer of rimless eye-wear, Silhouette, has launched a stunning collection of unisex full-rim frames, perfect for the ever popular geek-chic look. Each frame is crafted with Silhouette’s unique SPX material and is blended with the brands minimalist mix of titanium, which gives the frames a beautifully sleek look, while remaining extraordinarily hard-wearing and flexible. Available in an array of gentle colours including brown, crystal and magenta, each pair can also be fully customised with brand new colour accents including rose gold and brass to suit your personal style.


Silhouette Dynamics Colourwave Fullrim, prices start from £190, www.silhouette.com



Amp up your study session and experience Bang & Olufsen’s signature sound with the simple, stylish and exceptionally comfortable H4 wireless headphones from B&O PLAY. Available in four plush neutral tones and crafted with premium materials including lambskin leather and stainless steel, these headphones have up to 19 hours of battery life and use Bluetooth for uncompromising wireless sound – perfect for when you are on the go. You can also enhance your B&O experience with the free App.


B&O PLAY H4 Wireless Headphones, £249, www.beoplay.com



The dinky desktop speakers that pack a powerful punch; Ruark Audio’s MR1 Mk2 speakers have been designed for both hifi fans and design aficionados alike. Thanks to a new Soft Grey finish and British-sourced fabric grille, Ruark Audio’s next-generation speakers look better than ever before, and thanks to Ruark’s thirty-year audio heritage, sound incredible too. The MR1s make a brilliant sound system for TVs, but in particular they are the perfect partner for the recent resurgence of turntables – making you the most popular guest during Fresher’s Week.


Ruark Audio MR1 Mk2 Speakers, £329, www.ruarkaudio.com

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Millennial Pink – the colour that refuses to fade


What is Millennial Pink? Well we aren’t really sure, but we know it’s our new obsession! Quoted by the Guardian as ‘sort of a grapefruit shade of apricotty salmon’, Millennial Pink can be several sweet shades of Instagram-worthy pale pink. Some say it originated with Wes Anderson’s movie The Grand Budapest Hotel, others say it’s Pantone’s Pale Dogwood. Whatever it is, it’s here to stay, from Ted Baker’s delicious AW17 handbag essentials to the stylish statement shades from Arthur Arbesser for Silhouette eyewear, here’s how you can get a slice of the timeless candy colour.


Manicure Set £35, Glass Water Bottle £22, Lunch Stack £26, all available from wwww.tedbaker.co.uk

Silhouette Arthur Arbesser sunglasses £250 www.silhouette.com, Pantherella Poppy socks £11 www.pantherella.com, Ted Baker SHANNON mirror folio case £34.95 wwww.proporta.co.uk

Beoplay S3 speaker £268 www.beoplay.com, Smeg citrus juicer £109.95 www.smeguk.com, Ted Baker ballpoint pen £40 & brogue notebook £13 www.tedbaker.co.uk


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Social Media influencers; a case of the emperor’s new clothes?


The world of PR and media is changing; we all know this. We know that print media is struggling to stay at the forefront of the industry and that social media is the future, in one form or another. It is clear that online influencers provide a great platform for generating brand awareness and driving sales. But do we really know if all of these influencers are what they say they are?


At Little Red Rooster we have had the chance to work with some amazing people in the acronymic world of SoMe, KoLs and IGdaily. With brands such as B&O PLAY, Smeg and Pantherella on our books we work across all the platforms to engage with an audience that has moved a long way from traditional media. Our carefully crafted social media campaigns have delivered fantastic results and we’ve really seen the power of these new tools in action, with Instagram being the main focus of our activities.


Social Media is not a case of the emperor’s new clothes, but we still need to tread carefully. Delve into this largely unregulated world, and you might find some surprising results.


The LRR office has often erupted into debate over the best ways to track the impact of activity, how to identify the right person for a campaign and – more often than not – whether the numbers we see are always what they seem? So, it is no surprise that our collective interest piqued when Mediakix published a story on fake Instagram influencers.


To cut a long story short, Instagram can make you money. Brands all across the world are willing to part with cold hard cash in an effort to tap into a network of seemingly engaged consumers who respect the opinions of the people they follow. To get that Insta-payday you need to have the followers and the engagement to back it up, but can’t you just buy this? That is exactly what the guys at Mediakix decided to investigate.


Building two fake profiles in the fashion and travel space, the website was able to invest small amounts of money to grow followers by the thousands, while generating likes and comments on their posts to back up the follower counts. Having paid in the tens of dollars for over 30,000 followers on one account and 50,000 on the other, Mediakix were able to present large engaged audiences to interested brands. This lead to them being able to secure four paid campaigns. Demonstrating just how easy it is to create and present a fake network that will generate profit from minimal investment. Simply put, its advertising fraud made easy.


This presents a real problem for people on both sides of the influencer paradigm. When we look at a potential partner we want to know how engaged their audience is. If they have 45,000 followers but only 2 people are liking their posts, it’s a safe bet that they’ve bought the followers. However, if 10% of their followers are liking a post and another 2% are commenting on it, suddenly they start to seem like the real deal. So with these likes and comments easily purchased it is incredibly hard to cut through the noise and find the real people that deliver authentic results. If these practices continue, brands are only going to become more sceptical of the people that approach them, making it harder for influencers to carve a path for themselves in the industry. A crying shame for the overwhelming majority of honest creatives who are trying to galvanise new tools to create a business.


One of the most disappointing aspects of the Mediakix story was the ease of which they were able to achieve this without Instagram sanctioning them. While they started off slowly trying not to arouse suspicions, they eventually grew confident enough to grow follower counts by up to 15,000 at a time, with no repercussions. It’s hard to see how this exceptional amount of activity could have gone unnoticed by the service. We know that it is possible to make significant gains on the platform in a short space of time – our Sam recently bagged three new followers after posting a particularly well framed picture of an umbrella – but this kind of unsustainable growth is obviously fraudulent. Instagram knows this is a problem, its own Community Guidelines are clear that they want “Help [to] stay spam-free by not artificially collecting likes, followers, or shares” so it is a shame to see how impotent they are on this on this issue.


So what happens next? From the PR’s perspective there is a fairly simple solution. At Little Red Rooster the one thing we’ve learnt from years of traditional press outreach is that nothing beats meeting face-to-face. This goes the same for influencers. If you make the effort to get to know the people you are dealing with in real life it is much harder for them to present themselves as something they’re not online. Intrinsic to everything that we do is the belief that authenticity is a critical currency. This is as true on social media as it is anywhere else. We believe in telling real stories, focusing on genuine personalities. This is what makes Little Red Rooster different and is what will allow us to continue to find the best people to work with for our brands.


For the industry as a whole, we think it’s time the sites got tougher. Social media is still media, for those who are purporting to be professionals there needs to be regulation. Instagram et al should be taking the fake profiles to task, giving the true influencers the platform they deserve to shine.

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Eat. Meet. Rave. Retreat: 10 places the LRR Twyford team can’t live without


We would love to share with you 10 of the top local haunts we use regularly to keep our creative minds inspired and PR brains functioning. Enjoy!


Huzzah! Cool, day club vibes right on our doorstep at Coppa Club in Sonning; our chosen venue for our bi-annual PR Summit. Situated in a stunning riverside setting, guests can relax outside on one of the many Instagram-worthy Coppa Club deck chairs, partake in a revitalising yoga session on the lawn and sample the vast and delicious selection of unfussy European food including superfood salads, grilled fish and decadent sharing plates. You can even, after a Bellini or two, stay the night at the adjoining Great House Hotel. Coppa Club is an ideal location for meetings and remote working offering a seamless wi-fi connection, plug sockets and freshly-roasted coffee. From personal experience, may I also add that they offer one of the best Aperol Spritzes around 😉



In the Winter, we choose to congregate around the roaring open fire of the cosy Bell Inn pub in Waltham St Lawrence – our favourite place to indulge in some cracking traditional pub grub and local ale. Set in the middle of a picturesque Berkshire village, this inviting tavern has ties dating back to the 14th Century and is renowned for its immense variety of local ales and real ciders & perries. We love the Happy Daze Scrumpy Cider and the homemade Pork Scratchings are to die for.


With a limited choice of places to grab a quick lunch on the go in Twyford, we are very lucky to have a great branch of Waitrose right on our doorstep. They have recently undergone a redesign and now offer a fantastic fresh sushi counter, where you can see your Sashimi being sliced and a working kitchen serving delicious dishes prepared daily including Beef Chilli Hot Pot, Falafel and Avocado on Toast.


When venturing into Reading we love Franco Manca pizzeria at the Oracle Riverside. Quoted by The Observer as ‘the best pizza in Britain’ Franco Manca offers affordable and great tasting straightforward pizza. Launched in 2008 from a stall in Brixton’s renowned street food market, Franco Manca has taken the pizza world by storm, with restaurants all over London and the South of England, offering a mouth-watering simplistic selection of baked sourdough pizzas using fresh, authentic ingredients, each for under a tenner. They keep the rest of the menu simple too, offering a small assortment of bites and side salads that exceedingly compliment your chosen pizza and include details of how they source the fresh produce used. I would say we have at least a few pizza connoisseurs in the office and it’s a 10/10 from them!



Here at Little Red Rooster we live by the ethos work hard, play hard so after a busy week of taking over the world of PR, we love to let our hair down with a cocktail or two from this smashing addition to Reading’s nightlife; Milk Bar. They offer a diverse selection of expertly crafted delectable cocktails from skilled mixologists and the vast range of spirits on offer is one of the best you will see in the town centre and boy, they certainly know their Rum. After work on a Friday this place is buzzing with like-minded individuals looking to party into the early hours and forget their weekly woes, and with unmissable drinks deals Monday to Friday from 4pm till 8pm, weekly comedy nights and fantastic music there’s no reason not to try it out this summer. See you at the bar!


When it’s time to show off our best moves we head to the mothership; The Purple Turtle in Reading. This unique venue is an institution in the town-centre and has hosted many a Little Red Rooster knees up, witnessing some of the dodgiest dancing in Berkshire. Throughout the week this is a great spot to catch a local live band, play some foosball and chill on the heated shisha terrace. At the weekend, you can see some of the best DJ’s in the south and dance the night away in the dungeon style basement.



Like the masses, we rely on a steady stream of caffeine to keep the Little Red Rooster cogs proactively turning and we are fortunate enough to have the UK’s friendliest Costa Coffee as our local caffeine provider in Twyford. Alex, Carmen and the team provide fantastic service with a smile and are always prepared to go the extra mile for their customers. They also do a cracking Cortado and a Lucy P special; hot chocolate with fudge sauce.


A jewel in the heart of Berkshire, Nirvana Spa in Sindlesham is our favourite destination to retreat away from a world of social media and PR campaigns. Currently undergoing an incredible transformation, the brand-new Colosseum Suite promises to be truly one of a kind. Unaffected by the ongoing development, this stunning health spa offers multiple facilities including hot ceramic stone loungers, personal steam chambers and the UK’s largest celestial flotation pool, each in idyllic blissful surroundings. Throughout the warmer months we love to make the most of the spectacular Spa Garden, where you can enjoy delicious food in the fresh woodland settings and sip bubbles whilst sinking into balmy hot mini-spas.


How do the Little Red Rooster boys keep their hair looking so slick, I hear you ask? It’s all thanks to The Barbers by the Station – a real gem in downtown Twyford. Jen and the team offer a superb men’s grooming service in air-conditioned surroundings and a fridge stocked full of beer – all within close-proximity of Twyford Station for ultimate ease.


No post would be complete without a final word from our favourite furry four-legged friend Keef, and today we learn the secret behind his signature silky mane. Naughty Mutt Nice is a fantastic local dog grooming parlour and boutique based in Henley-on-Thames, where the fabulous Karole and her team provide the ultimate premium pooch pampering. Everything from full grooming to ultrasonic tooth brushing is on offer including Keef’s favourite; the Menthol and Peppermint Mud Treatment – a refreshing antiseptic stimulant, ideal for reducing inflammation and increasing circulation.



We would love to hear about the local places you can’t live without! Drop us a comment below.

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The changing face of celebrity endorsements: Are they still worthwhile?


When scrolling through our Instagram feed, there seems to be a constant deluge of celebrity posts with #ad and #spon hashtags, promoting products left, right and centre that often bear no relation to the personality that is promoting them.


Whether it be a reality star advertising a teeth whitening kit or a radio star promoting their new sofa, it’s evident that celebrity endorsement is a massively employed tactic used to gain traction, engagement and popularity on social media, with the overall aim of increasing sales.


But just how successful is celebrity endorsement? Everyone in PR knows, the rise of the influencer means that celebrities aren’t what they used to be. With social media everyone can now be a celebrity in their own right and digital native millennials in particular are more influenced by Youtube and Insta stars than they are by traditional celebrities.


The rise of the ‘normal’ celeb, aka ‘influencers’ is largely down to the fact that they can reach and connect with people in a far more personal and relevant way than a traditional celebrity can. The ability for an audience to be able to relate to an influencer is key, which is why normal-every-day people who have something to say are becoming increasingly powerful in terms of influencing purchasing decisions.


So what is the best way for brands to navigate this celebrity 2.0 world?


It is still fair to say that celebrity has never mattered more than it does today, however here at LRR, we believe that genuine authentic influencers, with a visible connection to a brand are proving to be much more valuable than a famous celebrity with loads of followers who endorses a product purely for the pay check. In fact, we would go as far as to say that we think working with traditional celebrities can often be a complete waste of time.


To us, an authentic influencer, is a ‘normal celeb’ who genuinely cares about the product they are endorsing. This influencer must have a direct connection to the product or there is no point using them! This is key – nothing looks worse than a paid for promo that is obviously incongruous with a person’s lifestyle and ethos. Not only are they irrelevant, but they can also seriously undermine a brand’s credibility.


A perfect example is the project we have worked on for our client Victoria + Albert Baths with the 2 Lovely Gays. Jordan Cluroe and Russell Whitehead have a passion for interiors, running a successful interior design studio and interiors blog and they are in the midst of renovating their home. After a face to face meeting with our client the duo were supplied with a freestanding bath, basin and vanity unit from the luxury bathing brand which have been installed within their own bathroom and bedroom. This has formed the basis of a longstanding partnership in which the 2 Lovely Gays are engaged in a programme of social media activation (3 months and counting), regularly sharing images and information on the Victoria + Albert Baths products across their social channels. In addition, the design duo will be offering up their home renovation as a case study for national press, are drafting a number of national interior trends features focusing on the Victoria + Albert Baths products and will be hosting an exclusive talk at the Victoria + Albert Baths Chelsea Harbour showroom during Design Week 18.


Another authentic influencer is Kate Watson-Smyth, journalist and founder of the acclaimed interiors blog; Mad About The House. Kate has worked with SMEG on a number of occasions, recently joining us on a press trip to celebrate the second partnership between SMEG and Dolce&Gabbana. As part of the product launch Kate engaged with the brand across her social channels, most notably taking part in a competition to share a video of yourself making pasta using the exclusive new Smeg x Dolce&Gabbana stand mixer, and the #’s #sicilyismylove and #dgsmeg. Kate’s Instagram video proved extremely popular, gaining over 8,000 views and as such Kate won the competition. In addition to this social activation, Kate also wrote an in depth piece about Smeg and the product launch on her blog. Kate is also set to take part in SMEG’s #kitcheninspo social campaign which will be running from October this year.



Partnership’s such as these have been positive experiences for our clients and have proved very fruitful for both parties while also generating authentic, interesting and relevant branded content for our target audience to consume.


So, back to traditional celebrity endorsement. Another worry when undertaking this activity is the behaviour of the celebrity themselves. You can sign a contract with a celebrity, you can ask them to post as many posts as you pay for but one thing you can’t control is how that celebrity lives their lives. If you are running a campaign fronted by a scandalous celebrity and this celebrity makes a racist comment, has a social media spat or generally attracts bad press during this period, your campaign can instantly appear toxic to the media.


We are often contacted by celebrities (not mentioning names!) willing to work with our brands for a large wad of cash. All of these names will certainly attract media and press coverage and massive amounts of attention but – the key questions we encourage all our clients to ask when considering working with a celebrity are:


  • Does this celebrity resonate with my target audience?
  • Does this celebrity truly represent the brand?
  • Does this celebrity truly care about the brand?
  • Is this celebrity respected by the media?
  • Will this celebrity actually benefit my brand?
  • Will the partnership generate positive media coverage?
  • Does the ROI justify the initial investment?
  • Does this partnership have the potential to become a long term, collaboration?

If we can’t answer yes to all of these questions, its an automatic no from us.

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High tech with soul: introducing Loewe’s new bild 5 OLED


The latest addition to luxury German brand Loewe’s range is the stunning bild 5 OLED TV. This exquisite piece has been crafted by Loewe’s creative director and renowned designer, Bodo Sperlein. Its retro Sixties inspired aesthetic means it breathes some new life into the world of television.



The confident, 1960’s geometric style that this television portrays along with the fact it has the very latest state-of-the-art OLED technology makes it truly desirable for the modern home. What makes it strikingly unique though, is the mix of high-tech and natural materials which mean it radiates warmth while still oozing luxury.


Combining style with substance, the TV is available in both a natural Silver Oak or a high gloss Piano Black finish, each of which shows off Loewe’s impressive display (it is slimmer than most smartphones at only 4.9mm thick!).


Bodo Sperlein, Loewe’s creative director, comments; “We are one of the first television manufacturers who have started using natural materials again such as wood, and in turn transformed the television set into an object. A piece of furniture that radiates a ‘welcome home’ feeling. The bild 5 OLED is warm minimalism, high-tech with soul and a touch of cosiness.”


The bild 5 OLED is available in both  55” and 65” sizes with optional sound bar and a choice of either wall-mounted, table-mounted or floor standing options. Prices start from £2,990.


For more information please feel free to get in touch with the Loewe team at loewe@littleredrooster.co.uk or take a look at the Loewe website – www.loewe.tv.

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MYZONE: Choose Your Colour


Summer is now in full swing and, for some of us Roosters, it feels like it is slipping away too quickly. Introducing the new MYZONE Sports Bra, launching in September to keep that bright feeling running right into Autumn. The new neon line-up of aqua, pink and yellow will bring all those glowing summer memories back, but the sweat-resistance material will keep you cool without chaffing and digging – you don’t want a flashback of when you underestimated that heatwave and opted for long sleeves.


As with the MYZONE red and black sports bra, the best feature is the ease of simply clicking the MYZONE MZ-3 fitness tracker into place so you can record you work out information while you are making the most of the sweat resistance material to get your effort points up!


The new colours will be available in sizes XS-L and will be sold on Amazon for £49.99. What will your colour be?



As the MYZONE ethos is all about effort, it analyses a personal handicap based on your maximum heart rate and creates bespoke targets just for you – evening out the playing field. You might finish behind Jessica Ennis-Hill in an endurance run for example, but if you exerted greater effort you will come out top because you’ve worked harder.
Streaming real time data including heart rate, calories and percentage of effort, it is easy to track your progress on the app via the five simple colour codes, where the harder you work, the higher up the colour scale you go, earning you highly addictive MYZONE Effort Points (MEPs).


And unlike many other trackers, MYZONE doesn’t discriminate between exercise styles meaning you can score MEPs for virtually any activity from ice-skating to weight-lifting, jogging to horse-riding- all of which is logged on your personal profile.
Dubbed ‘social media for physical activity’, the MYZONE app has several features including:


• Dedicated groups and networks for shared goals
• WhatsApp-style messaging to connect privately with friends
• Instagram-style photo uploads
• Integrated music streaming through Spotify, Apple Music and Google Play Music
• Notifications when you have reached the World Health Organisation’s recommended guidelines for exercise the only fitness tracker to do so

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Little Red Rooster wins PR activity for new British hand-wound watchmaker the Marloe Watch Company


A fine addition to Little Red Rooster’s rapidly growing fashion division – we would like to officially welcome inspired new British timekeeping brand Marloe Watch Company to the coop!


Marloe Watch Company is an independent designer and creator of beautiful hand wound wrist-watches powered by manual, mechanical movements – based in Oxfordshire, England. Inspired by co-founder Oliver Goffes father’s passion for vintage timepieces, the Marloe Watch Company is reinvigorating the world of traditional hand-wound watches.



Little Red Rooster will be providing strategic planning, press office and creative campaign support, with a focus on launching the brand in the UK and rapidly increasing brand awareness.


Speaking of the win, Victoria commented: “2017 is proving to be an exceptional year for Little Red Rooster as our fashion division continues to expand following important wins like Pantherella and Scott-Nichol. Working with beautifully designed, inspired pieces from a young British brand gets the team terribly excited and when that is combined with a love of slow living – a desire embodied in many of our brands like B&O PLAY – we feel it’s a match made in heaven.  We are delighted to win the account and can’t wait to launch the brand in the UK”



Oliver Goffe, co-founder of Marloe Watch Company, commented: “We chose to work with Little Red Rooster as we felt they not only understood our brand, values and objectives, but also had a strategic vision for our partnership. Vic, Henry and the team bring a wealth of knowledge and experience and we look forward to seeing where this new journey takes us.”


Marloe Watch Company joins an impressive roster of brands managed by the agency, which currently includes Ted Baker, Smeg, B&O PLAY, Pantherella & HJ Hall, amongst others.


For further information on Marloe Watch Company please get in touch with the team on 07506 756914 or Marloe@littleredrooster.co.uk


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Do women really rule the roost on Instagram?


According to research, women rule the roost on Instagram. The results from social scheduling company Hopper, found that female users get five times more likes on average than men. Apparently men are also 10 times more likely to like and/or comment on female users’ posts than those of other men.


While Instagram has always been a predominantly female platform, these findings highlight how tough it can be for brands to gain the cut through and traction they require, to drive sales, brand awareness and that all important brand love, amongst the male market.


The research highlights Little Red Rooster’s belief that successful social media campaigns must be targeted, precise, fully integrated and most important of all, relevant to the target audience, if they are to generate the results that brands are looking to achieve.


It’s not new information that women and men respond differently to marketing, whether that be adverts, PR or social media, and with Instagram becoming an ever more popular marketing tool, with over 600 million active users, it’s important for brands to know how to target each gender in the best way via the platform.


Here at Little Red Rooster, we believe there is no such thing as a dominant sex on Instagram – in fact, across a number of our clients we are directly challenging this notion by engaging equally with both male and female influencers.


While you may have to dig a little further to find them, across fitness, fashion, design, tech, music, interiors and other lifestyle sectors, there is an abundance of male influencers as well as their female counterparts. You haven’t got to look too hard for the most stylish guys on Instagram – Nickelson Wooster (721K followers) and Adam Gallagher (2 million followers), or the fittest – The Rock (82.5million followers), Kenneth Gallarzo (443K followers) and Ricky Warren (32K followers), or the most design savvy – 2 Lovely Gays (14.6K followers) and Ryan Korban (90.6K followers) to name a few.


The question is, what is the best way to engage with these male influencers? At Little Red Rooster we believe passionately in building authentic relationships with influencers that demonstrate a genuine passion for the brands we represent. In our opinion, expensive paid for partnerships with influencers who are not fully engaged with a product or campaign, provide very little return on investment as the content generated by these deals is often unoriginal, forced and quite clearly promotional.


In stark contrast are the genuine influencer relationships which Little Red Rooster works hard to build for its clients. Take model Ricki Hall for example. Ricki is an avid B&O PLAY fan with over 350K followers. As such we invited him to become part of the B&O PLAY collective, a group of like minded individuals with a mutual love for the brand, who test out all the latest products from the brand and share their musings and style the products for their instagram followers to enjoy.



Just this one post featuring the Beoplay H4 headphones from Ricki received over 6K likes and 50 comments. This post is one of many from Ricki and was not paid for or contracted in any way. A perfect example of how targeting the right influencers with a genuine love for a brand can pay off multiple times over.


Another example of an organic relationship that Little Red Rooster has fostered is between our client Scott-Nichol socks and Adam Katz Sinding, founder of fashion photography blog, le21eme. Adam was invited along to the Scott-Nichol stand at Pitti Uomo in January and was gifted a pair of socks. Adam has a long standing love of the brand and as such shared the following Instagram story with his 459k followers.



The brilliant facet of posts like these is the fact that as Adam states, they are not ads, but are instead organic product endorsements from influential individuals that genuinely love our brands.


So the next question is, how do you build genuine relationships with influencers if you are a boutique brand or a brand that your target audience isn’t aware of? Here at Little Red Rooster we pride ourselves on being consummate story tellers. We work closely with our clients to identify each unique brand story and ethos. It is this combined with a bit of Little Red Rooster magic, that we utilise to entice media and influencers alike to take a first look or in some instances a second look at a brand that they may have previously discounted.


Hosting face to face briefings with influencers, in much the same way as we do with traditional press is our tried and tested method of converting influencers into genuine brand advocates. In our opinion, nothing beats a face to face, personal approach. In our experience, if an influencer is prepared to take the time out to meet with you one to one, you are already halfway towards turning them into a brand ambassador.


So back to the original question, do women rule the roost on Instagram? Certainly brands must learn to identify and target each gender in the best way possible across the platform and this can take more time, research and knowledge of specific influencer communities when targeting the male market. However, here at LRR we believe Instagram is just as powerful a tool for reaching males as it is females, its just all about a targeted, intelligent approach. It’s not just about great photos, regular posts and the right hashtags! Instead it is about working with the right influencers, at the right times and for the right reasons.

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Worthy festivals to replace a certain farm


With Glastonbury today throwing open it’s hallowed gates, the immense jealousy really kicks in for those unlucky individuals who didn’t manage to get themselves one of the almost mythical tickets. Alas, do not let the green-eyed monster overcome you just yet. We have put together a selection of the UK’s best festival offerings this summer, to help you get over the Worthy Farm blues.



A new entry for this year, delve into the under-belly of Britain’s iconic dance music scene at this insatiably cool boutique festival. With a late license granted for sundown to sunrise partying, expect extended sets and copious spontaneous back-to-backs across the weekend. Couple these late nights with world-class sound systems thumping throughout, this one isn’t for the light hearted.  LRR tip: if you’re planning on heading down, make sure you catch Nicholas Jaar’s set, which will be nothing short of a mind-bending, goosebump inducing journey through the deep and dark depths of House and Techno.





Once again taking over Victoria Park this summer, this East London staple covers the whole spectrum of dance music ranging from the likes of Annie Mac and Jamie XX, right up to international heavy weights Frank Ocean and Solange who are on headline duties. Its central location makes Lovebox a perfect option for party hungry city dwellers who want to satisfy their festival fix without getting down and dirty in the campsites.




After a slightly shaky 2016, Bestival is back with a vengeance in a brand new setting – the beautiful Lulworth Cove estate in Dorset. Learning from its mistakes, the festival has gone back to its roots promising a festival atmosphere full of family friendly, exuberant and over the top fun. Line-up wise, Bestival has it all, with headline sets from The XX and Pet Shop Boys, whilst the likes of David Rodigan rave it up in the Bollywood tent. In fact, a certain member of our team will be attending this one so if you see a rather tall, curly haired fella walking through the crowd, do come and say hello.



Reading Festival

Hop into the Thames that runs behind our Twyford office and bob along for a couple of miles over the Bank Holiday weekend and you will find yourselves at the gates of one of Britain’s most famous festivals, Reading. A rite of passage for locals, this festival is a large scale music festival in its simplest form. Not bothering with extracurricular activities, such as art and theatre that can be found at the others in this guide, Reading is all about the music and with a bill topped by Eminem, Kasabian and Muse that is surely entertainment enough, right? Famed for mammoth sets and raucous crowds this epic beast is a must on the festival circuit.




So, there we have it, a rundown of some our favourite summer festivals. With a plethora of events taking place every summer, we hope this quick guide has helped whittle down the options to find one that might just tickle your fancy.

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Wine and Food in EC2


In our new office, we’re spoilt for choice when it comes to local bars and eateries. We thought we’d give some of these places a test-run and see how they fare when put to the Little Red Rooster test. It’s worth noting that we’ve visited these places, purely for the benefit of educational discovery. We are all very, very serious here in the roost, so we can promise you that absolutely no fun was had whatsoever. Promise. Below are a few of the places which we think you should check out, if you’ve the chance to!


 Fox Fine Wine


This lovely little bar is a world away from the hustle & bustle of Moorgate’s busy streets. We made our way in past the mid-century charm of the 1950s shop front and then, feeling as if we’d entered somebody’s living room, we sat and couldn’t believe our eyes at the array of fine wines on offer, many by the glass. The cauldron-sized vino offerings made it a most pleasant stay. I think a return trip may be in order!

The grub was also top-notch – a proper gastro-dining experience with a smorgasbord of delectable cheeses and cured meat.


Moshi Moshi


Stepping into this Japanese restaurant seemed as if we were very far from its dreadful location atop of Liverpool St. station. The aesthetic of the space is impressive, with curved oak dominating the room. We were even more mesmerised when we saw the waitress bring out the sushi platter on a miniature, wooden ship.



Now onto the food, which was incredible! The tuna sashimi would melt in your mouth as if it was butter melting in a pan. The Gyoza dumplings went down a treat, as expected. However, we were really impressed by the freshness of ingredients. It was clear from the theatrical preparation, as the chef orchestrated the dishes in a centre station, that they really valued the ingredients they were using. Some of the spicy options certainly delivered on their job, giving us a great excuse to crack open a crisp Asahi dry beer.


The Modern Pantry


Adjacent to our office building, we’re offered an exciting alternative to our desks, where we’re instantly greeted by the most welcoming and accommodating bar-staff who would explain their niche style of bar food; seemingly similar to a tapas style, the food was exceptionally tasty considering the size of the dishes. An honourable mention must go to the Salmon Ceviche, with pomegranate, lime and avocado, whilst also noting their selection of sourdough bread which accompanied their scrumptious selection of cured meats. All perfect accompaniments to their Gin & Tonics, using locally distilled gin from Bermondsey. The Modern Pantry is absolutely perfect for anyone looking for an archetypal London bar.


Singer Tavern


A stone’s throw away from our London coop, we often find ourselves enjoying the Singer Tavern. The atmosphere is vibrant, the bar being extremely popular amongst all the local office workers as evenings quickly turn into nights. With an extensive range of ales and beers on tap, there is more than enough selection for the pickiest patron. Speaking of Patrón, tequila is definitely not something that we’re proud about the next morning.


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Meet our new London PR Consultant: Rachael Bell


With Little Red Rooster settling into its capital abode, the team is steadily expanding. We catch up with LRR London’s newest recruit, Rachael Bell, to find out what makes her tick and why she is the perfect addition to the ever-growing coop.



Rachael joins the team after completing her Journalism MA in Edinburgh and previously gaining PR experience across a range of luxury fashion brands. She is enjoying exploring the stylish side of tech, with a range of exciting clients including B&O PLAY, Exertis Unlimited and MYZONE.


So, Rachael…


Where’s your favourite holiday destination?

Cusco, Peru. Once the altitude sickness subsided I could have stayed forever.


Do you prefer dogs or cats?

Dogs. Don’t even have to think about it!


What’s the best gig you’ve been to?

The Cure at Bestival. Had so much fun during Lovecats, the vodka jelly might have helped as well.


Top 3 albums?

The Cure – Japanese Whispers

Red Hot Chili Peppers – I’m with You

Snow Patrol – Fallen Empires


Top 3 Bands?

No Doubt, Red Hot Chili Peppers, Jamiroquai


What’s your favourite fashion designer now?

Mary Katrantzou. Always colourful and always creative. I would love a cosmo dress from her SS16 collection.


Best location in London for lunch?

Breddos Tacos. Constantly on all the London food blogs and well worth the hype.


Favourite cocktail?

Whisky sour, or anything else whisky based.


Who’s your most loved and most hated celebrity?

Blake Lively has become a bit of an obsession for me.

The cast of Geordie Shore. I promise it is much nicer Up North than they make it look!


Your desert island essential?

I’d need some reading material! Maybe some issues of SUITCASE and Cereal, or a well-stocked Kindle.


The brand you’d most like to work on?

SUNO. Their designs are modern and functional and their commitment to sustainability and ethical craftsmanship should be the standard for luxury fashion.

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LRR Father’s Day Gift Guide 2017


Father’s Day is rapidly approaching and as many of you probably know, Dads are notoriously difficult to buy for. What do you buy someone who insists they don’t need anything? However, there’s no need to fear – we’ve rounded up a range of the best products which ensure that your Dad will be impressed with the seemingly huge amount of thought you’ve put into Father’s Day. We’ve got presents for the work-a-holic, the car fanatic or even the Dad who is partial to a bit of luxury now and again.


Do you have a Dad whose car is his baby? You know, the kind of Dad who won’t let you eat, or even drink in the car. We have the product for him. The Smart Polish Pro Waterless Wash and Wax means cleaning the car is exceptionally easy. This magic mixture does away with the need for annoyingly tangled hosepipes and will leave his car with a show-stopping shine. This innovative product doesn’t just help with the annoyances of car-washing, it will also save your Dad time. Car washing normally takes on average an hour, but Smart Polish Pro will ensure that the process is four times faster. What’s more precious than the gift of more time (and a gorgeous looking car)?


If you’re willing to push the boat out and invest in a quality option with a bigger price-tag, then the Ruark Audio MR1 Mk2 Bluetooth speakers are an obvious choice for the Dad that is a sucker for a post-work sing-along to The Rolling Stones. He’ll undoubtedly be amazed by the exceptional quality of sound produced by these miniature marvels. The speakers are beautifully designed to offer a remarkable sound experience without dominating your home. This means Mum can’t moan about them taking up too much room in the living room. Win-win?



Alternatively, if you’re ready to spend a little more but not quite sure about the inevitable constant playing of The Rolling Stones on full blast (but come on, who wouldn’t enjoy that?), then the Smeg ECF01 Coffee Machine is the choice for you. Not only is Smeg a brand which is well-known for being spectacularly swanky, it is also notorious for its commitment to quality products. For the busy, work-a-holic Dad, this product is invaluable. The appliance can go from nought to espresso in less than 10 seconds, and the thermoblock technology means it can seamlessly switch between brewing coffee and jetting out hot steam. He’ll never be late again! As if that isn’t enough, the stainless-steel top also functions as a passive cup warmer, so your Dad will never have to reluctantly down a lukewarm coffee ever again.




For Dads that seem to have everything, maybe a new pair of sunglasses is in order. The Silhouette Adventurer Aviators are stunning. These splendid specs are the obvious choice for the up-coming sunny months. Not only are these sunnies a fashionable addition to your Dad’s summer wardrobe, they are also exceptionally durable as they are crafted from lightweight titanium. So, no matter how clumsy your Dad may be, it’s unlikely that your investment will ever go to waste.


At a lower price tag, the Master Lock Bluetooth Smart Padlock is a brilliantly practical present. This ingenious product means that your Dad will no longer mess around with long lock combinations and ridiculously fiddly keys. The Master Lock Bluetooth Smart Padlock is operated through your Dad’s smartphone, and can be used to secure pretty much anything; from bike sheds to garages. The accompanying app offers military-grade protection and can be used to offer remote access to friends, family and even couriers so he will never miss a delivery again.



If none of these products are for your Dad, then you can’t go wrong with a classic pair of good-quality socks! Right? Why not stray from the predictable pair of cotton socks and treat your Dad’s feet? The luxurious cashmere Monogrammed Pantherella Waddington socks are not only extremely comfortable but they can also be personalised thanks to Pantherella’s bespoke monogramming service.



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