High tech with soul: introducing Loewe’s new bild 5 OLED


The latest addition to luxury German brand Loewe’s range is the stunning bild 5 OLED TV. This exquisite piece has been crafted by Loewe’s creative director and renowned designer, Bodo Sperlein. Its retro Sixties inspired aesthetic means it breathes some new life into the world of television.



The confident, 1960’s geometric style that this television portrays along with the fact it has the very latest state-of-the-art OLED technology makes it truly desirable for the modern home. What makes it strikingly unique though, is the mix of high-tech and natural materials which mean it radiates warmth while still oozing luxury.


Combining style with substance, the TV is available in both a natural Silver Oak or a high gloss Piano Black finish, each of which shows off Loewe’s impressive display (it is slimmer than most smartphones at only 4.9mm thick!).


Bodo Sperlein, Loewe’s creative director, comments; “We are one of the first television manufacturers who have started using natural materials again such as wood, and in turn transformed the television set into an object. A piece of furniture that radiates a ‘welcome home’ feeling. The bild 5 OLED is warm minimalism, high-tech with soul and a touch of cosiness.”


The bild 5 OLED is available in both  55” and 65” sizes with optional sound bar and a choice of either wall-mounted, table-mounted or floor standing options. Prices start from £2,990.


For more information please feel free to get in touch with the Loewe team at loewe@littleredrooster.co.uk or take a look at the Loewe website – www.loewe.tv.


MYZONE: Choose Your Colour


Summer is now in full swing and, for some of us Roosters, it feels like it is slipping away too quickly. Introducing the new MYZONE Sports Bra, launching in September to keep that bright feeling running right into Autumn. The new neon line-up of aqua, pink and yellow will bring all those glowing summer memories back, but the sweat-resistance material will keep you cool without chaffing and digging – you don’t want a flashback of when you underestimated that heatwave and opted for long sleeves.


As with the MYZONE red and black sports bra, the best feature is the ease of simply clicking the MYZONE MZ-3 fitness tracker into place so you can record you work out information while you are making the most of the sweat resistance material to get your effort points up!


The new colours will be available in sizes XS-L and will be sold on Amazon for £49.99. What will your colour be?



As the MYZONE ethos is all about effort, it analyses a personal handicap based on your maximum heart rate and creates bespoke targets just for you – evening out the playing field. You might finish behind Jessica Ennis-Hill in an endurance run for example, but if you exerted greater effort you will come out top because you’ve worked harder.
Streaming real time data including heart rate, calories and percentage of effort, it is easy to track your progress on the app via the five simple colour codes, where the harder you work, the higher up the colour scale you go, earning you highly addictive MYZONE Effort Points (MEPs).


And unlike many other trackers, MYZONE doesn’t discriminate between exercise styles meaning you can score MEPs for virtually any activity from ice-skating to weight-lifting, jogging to horse-riding- all of which is logged on your personal profile.
Dubbed ‘social media for physical activity’, the MYZONE app has several features including:


• Dedicated groups and networks for shared goals
• WhatsApp-style messaging to connect privately with friends
• Instagram-style photo uploads
• Integrated music streaming through Spotify, Apple Music and Google Play Music
• Notifications when you have reached the World Health Organisation’s recommended guidelines for exercise the only fitness tracker to do so

Tagged: , , , , , , , , , , , , , , ,
Comments Off on MYZONE: Choose Your Colour

Little Red Rooster wins PR activity for new British hand-wound watchmaker the Marloe Watch Company


A fine addition to Little Red Rooster’s rapidly growing fashion division – we would like to officially welcome inspired new British timekeeping brand Marloe Watch Company to the coop!


Marloe Watch Company is an independent designer and creator of beautiful hand wound wrist-watches powered by manual, mechanical movements – based in Oxfordshire, England. Inspired by co-founder Oliver Goffes father’s passion for vintage timepieces, the Marloe Watch Company is reinvigorating the world of traditional hand-wound watches.



Little Red Rooster will be providing strategic planning, press office and creative campaign support, with a focus on launching the brand in the UK and rapidly increasing brand awareness.


Speaking of the win, Victoria commented: “2017 is proving to be an exceptional year for Little Red Rooster as our fashion division continues to expand following important wins like Pantherella and Scott-Nichol. Working with beautifully designed, inspired pieces from a young British brand gets the team terribly excited and when that is combined with a love of slow living – a desire embodied in many of our brands like B&O PLAY – we feel it’s a match made in heaven.  We are delighted to win the account and can’t wait to launch the brand in the UK”



Oliver Goffe, co-founder of Marloe Watch Company, commented: “We chose to work with Little Red Rooster as we felt they not only understood our brand, values and objectives, but also had a strategic vision for our partnership. Vic, Henry and the team bring a wealth of knowledge and experience and we look forward to seeing where this new journey takes us.”


Marloe Watch Company joins an impressive roster of brands managed by the agency, which currently includes Ted Baker, Smeg, B&O PLAY, Pantherella & HJ Hall, amongst others.


For further information on Marloe Watch Company please get in touch with the team on 07506 756914 or Marloe@littleredrooster.co.uk


Tagged: , , , ,
Comments Off on Little Red Rooster wins PR activity for new British hand-wound watchmaker the Marloe Watch Company

Do women really rule the roost on Instagram?


According to research, women rule the roost on Instagram. The results from social scheduling company Hopper, found that female users get five times more likes on average than men. Apparently men are also 10 times more likely to like and/or comment on female users’ posts than those of other men.


While Instagram has always been a predominantly female platform, these findings highlight how tough it can be for brands to gain the cut through and traction they require, to drive sales, brand awareness and that all important brand love, amongst the male market.


The research highlights Little Red Rooster’s belief that successful social media campaigns must be targeted, precise, fully integrated and most important of all, relevant to the target audience, if they are to generate the results that brands are looking to achieve.


It’s not new information that women and men respond differently to marketing, whether that be adverts, PR or social media, and with Instagram becoming an ever more popular marketing tool, with over 600 million active users, it’s important for brands to know how to target each gender in the best way via the platform.


Here at Little Red Rooster, we believe there is no such thing as a dominant sex on Instagram – in fact, across a number of our clients we are directly challenging this notion by engaging equally with both male and female influencers.


While you may have to dig a little further to find them, across fitness, fashion, design, tech, music, interiors and other lifestyle sectors, there is an abundance of male influencers as well as their female counterparts. You haven’t got to look too hard for the most stylish guys on Instagram – Nickelson Wooster (721K followers) and Adam Gallagher (2 million followers), or the fittest – The Rock (82.5million followers), Kenneth Gallarzo (443K followers) and Ricky Warren (32K followers), or the most design savvy – 2 Lovely Gays (14.6K followers) and Ryan Korban (90.6K followers) to name a few.


The question is, what is the best way to engage with these male influencers? At Little Red Rooster we believe passionately in building authentic relationships with influencers that demonstrate a genuine passion for the brands we represent. In our opinion, expensive paid for partnerships with influencers who are not fully engaged with a product or campaign, provide very little return on investment as the content generated by these deals is often unoriginal, forced and quite clearly promotional.


In stark contrast are the genuine influencer relationships which Little Red Rooster works hard to build for its clients. Take model Ricki Hall for example. Ricki is an avid B&O PLAY fan with over 350K followers. As such we invited him to become part of the B&O PLAY collective, a group of like minded individuals with a mutual love for the brand, who test out all the latest products from the brand and share their musings and style the products for their instagram followers to enjoy.



Just this one post featuring the Beoplay H4 headphones from Ricki received over 6K likes and 50 comments. This post is one of many from Ricki and was not paid for or contracted in any way. A perfect example of how targeting the right influencers with a genuine love for a brand can pay off multiple times over.


Another example of an organic relationship that Little Red Rooster has fostered is between our client Scott-Nichol socks and Adam Katz Sinding, founder of fashion photography blog, le21eme. Adam was invited along to the Scott-Nichol stand at Pitti Uomo in January and was gifted a pair of socks. Adam has a long standing love of the brand and as such shared the following Instagram story with his 459k followers.



The brilliant facet of posts like these is the fact that as Adam states, they are not ads, but are instead organic product endorsements from influential individuals that genuinely love our brands.


So the next question is, how do you build genuine relationships with influencers if you are a boutique brand or a brand that your target audience isn’t aware of? Here at Little Red Rooster we pride ourselves on being consummate story tellers. We work closely with our clients to identify each unique brand story and ethos. It is this combined with a bit of Little Red Rooster magic, that we utilise to entice media and influencers alike to take a first look or in some instances a second look at a brand that they may have previously discounted.


Hosting face to face briefings with influencers, in much the same way as we do with traditional press is our tried and tested method of converting influencers into genuine brand advocates. In our opinion, nothing beats a face to face, personal approach. In our experience, if an influencer is prepared to take the time out to meet with you one to one, you are already halfway towards turning them into a brand ambassador.


So back to the original question, do women rule the roost on Instagram? Certainly brands must learn to identify and target each gender in the best way possible across the platform and this can take more time, research and knowledge of specific influencer communities when targeting the male market. However, here at LRR we believe Instagram is just as powerful a tool for reaching males as it is females, its just all about a targeted, intelligent approach. It’s not just about great photos, regular posts and the right hashtags! Instead it is about working with the right influencers, at the right times and for the right reasons.

Comments Off on Do women really rule the roost on Instagram?

Worthy festivals to replace a certain farm


With Glastonbury today throwing open it’s hallowed gates, the immense jealousy really kicks in for those unlucky individuals who didn’t manage to get themselves one of the almost mythical tickets. Alas, do not let the green-eyed monster overcome you just yet. We have put together a selection of the UK’s best festival offerings this summer, to help you get over the Worthy Farm blues.



A new entry for this year, delve into the under-belly of Britain’s iconic dance music scene at this insatiably cool boutique festival. With a late license granted for sundown to sunrise partying, expect extended sets and copious spontaneous back-to-backs across the weekend. Couple these late nights with world-class sound systems thumping throughout, this one isn’t for the light hearted.  LRR tip: if you’re planning on heading down, make sure you catch Nicholas Jaar’s set, which will be nothing short of a mind-bending, goosebump inducing journey through the deep and dark depths of House and Techno.





Once again taking over Victoria Park this summer, this East London staple covers the whole spectrum of dance music ranging from the likes of Annie Mac and Jamie XX, right up to international heavy weights Frank Ocean and Solange who are on headline duties. Its central location makes Lovebox a perfect option for party hungry city dwellers who want to satisfy their festival fix without getting down and dirty in the campsites.




After a slightly shaky 2016, Bestival is back with a vengeance in a brand new setting – the beautiful Lulworth Cove estate in Dorset. Learning from its mistakes, the festival has gone back to its roots promising a festival atmosphere full of family friendly, exuberant and over the top fun. Line-up wise, Bestival has it all, with headline sets from The XX and Pet Shop Boys, whilst the likes of David Rodigan rave it up in the Bollywood tent. In fact, a certain member of our team will be attending this one so if you see a rather tall, curly haired fella walking through the crowd, do come and say hello.



Reading Festival

Hop into the Thames that runs behind our Twyford office and bob along for a couple of miles over the Bank Holiday weekend and you will find yourselves at the gates of one of Britain’s most famous festivals, Reading. A rite of passage for locals, this festival is a large scale music festival in its simplest form. Not bothering with extracurricular activities, such as art and theatre that can be found at the others in this guide, Reading is all about the music and with a bill topped by Eminem, Kasabian and Muse that is surely entertainment enough, right? Famed for mammoth sets and raucous crowds this epic beast is a must on the festival circuit.




So, there we have it, a rundown of some our favourite summer festivals. With a plethora of events taking place every summer, we hope this quick guide has helped whittle down the options to find one that might just tickle your fancy.

Comments Off on Worthy festivals to replace a certain farm

Wine and Food in EC2


In our new office, we’re spoilt for choice when it comes to local bars and eateries. We thought we’d give some of these places a test-run and see how they fare when put to the Little Red Rooster test. It’s worth noting that we’ve visited these places, purely for the benefit of educational discovery. We are all very, very serious here in the roost, so we can promise you that absolutely no fun was had whatsoever. Promise. Below are a few of the places which we think you should check out, if you’ve the chance to!


 Fox Fine Wine


This lovely little bar is a world away from the hustle & bustle of Moorgate’s busy streets. We made our way in past the mid-century charm of the 1950s shop front and then, feeling as if we’d entered somebody’s living room, we sat and couldn’t believe our eyes at the array of fine wines on offer, many by the glass. The cauldron-sized vino offerings made it a most pleasant stay. I think a return trip may be in order!

The grub was also top-notch – a proper gastro-dining experience with a smorgasbord of delectable cheeses and cured meat.


Moshi Moshi


Stepping into this Japanese restaurant seemed as if we were very far from its dreadful location atop of Liverpool St. station. The aesthetic of the space is impressive, with curved oak dominating the room. We were even more mesmerised when we saw the waitress bring out the sushi platter on a miniature, wooden ship.



Now onto the food, which was incredible! The tuna sashimi would melt in your mouth as if it was butter melting in a pan. The Gyoza dumplings went down a treat, as expected. However, we were really impressed by the freshness of ingredients. It was clear from the theatrical preparation, as the chef orchestrated the dishes in a centre station, that they really valued the ingredients they were using. Some of the spicy options certainly delivered on their job, giving us a great excuse to crack open a crisp Asahi dry beer.


The Modern Pantry


Adjacent to our office building, we’re offered an exciting alternative to our desks, where we’re instantly greeted by the most welcoming and accommodating bar-staff who would explain their niche style of bar food; seemingly similar to a tapas style, the food was exceptionally tasty considering the size of the dishes. An honourable mention must go to the Salmon Ceviche, with pomegranate, lime and avocado, whilst also noting their selection of sourdough bread which accompanied their scrumptious selection of cured meats. All perfect accompaniments to their Gin & Tonics, using locally distilled gin from Bermondsey. The Modern Pantry is absolutely perfect for anyone looking for an archetypal London bar.


Singer Tavern


A stone’s throw away from our London coop, we often find ourselves enjoying the Singer Tavern. The atmosphere is vibrant, the bar being extremely popular amongst all the local office workers as evenings quickly turn into nights. With an extensive range of ales and beers on tap, there is more than enough selection for the pickiest patron. Speaking of Patrón, tequila is definitely not something that we’re proud about the next morning.


Comments Off on Wine and Food in EC2

Meet our new London PR Consultant: Rachael Bell


With Little Red Rooster settling into its capital abode, the team is steadily expanding. We catch up with LRR London’s newest recruit, Rachael Bell, to find out what makes her tick and why she is the perfect addition to the ever-growing coop.



Rachael joins the team after completing her Journalism MA in Edinburgh and previously gaining PR experience across a range of luxury fashion brands. She is enjoying exploring the stylish side of tech, with a range of exciting clients including B&O PLAY, Exertis Unlimited and MYZONE.


So, Rachael…


Where’s your favourite holiday destination?

Cusco, Peru. Once the altitude sickness subsided I could have stayed forever.


Do you prefer dogs or cats?

Dogs. Don’t even have to think about it!


What’s the best gig you’ve been to?

The Cure at Bestival. Had so much fun during Lovecats, the vodka jelly might have helped as well.


Top 3 albums?

The Cure – Japanese Whispers

Red Hot Chili Peppers – I’m with You

Snow Patrol – Fallen Empires


Top 3 Bands?

No Doubt, Red Hot Chili Peppers, Jamiroquai


What’s your favourite fashion designer now?

Mary Katrantzou. Always colourful and always creative. I would love a cosmo dress from her SS16 collection.


Best location in London for lunch?

Breddos Tacos. Constantly on all the London food blogs and well worth the hype.


Favourite cocktail?

Whisky sour, or anything else whisky based.


Who’s your most loved and most hated celebrity?

Blake Lively has become a bit of an obsession for me.

The cast of Geordie Shore. I promise it is much nicer Up North than they make it look!


Your desert island essential?

I’d need some reading material! Maybe some issues of SUITCASE and Cereal, or a well-stocked Kindle.


The brand you’d most like to work on?

SUNO. Their designs are modern and functional and their commitment to sustainability and ethical craftsmanship should be the standard for luxury fashion.

Comments Off on Meet our new London PR Consultant: Rachael Bell

LRR Father’s Day Gift Guide 2017


Father’s Day is rapidly approaching and as many of you probably know, Dads are notoriously difficult to buy for. What do you buy someone who insists they don’t need anything? However, there’s no need to fear – we’ve rounded up a range of the best products which ensure that your Dad will be impressed with the seemingly huge amount of thought you’ve put into Father’s Day. We’ve got presents for the work-a-holic, the car fanatic or even the Dad who is partial to a bit of luxury now and again.


Do you have a Dad whose car is his baby? You know, the kind of Dad who won’t let you eat, or even drink in the car. We have the product for him. The Smart Polish Pro Waterless Wash and Wax means cleaning the car is exceptionally easy. This magic mixture does away with the need for annoyingly tangled hosepipes and will leave his car with a show-stopping shine. This innovative product doesn’t just help with the annoyances of car-washing, it will also save your Dad time. Car washing normally takes on average an hour, but Smart Polish Pro will ensure that the process is four times faster. What’s more precious than the gift of more time (and a gorgeous looking car)?


If you’re willing to push the boat out and invest in a quality option with a bigger price-tag, then the Ruark Audio MR1 Mk2 Bluetooth speakers are an obvious choice for the Dad that is a sucker for a post-work sing-along to The Rolling Stones. He’ll undoubtedly be amazed by the exceptional quality of sound produced by these miniature marvels. The speakers are beautifully designed to offer a remarkable sound experience without dominating your home. This means Mum can’t moan about them taking up too much room in the living room. Win-win?



Alternatively, if you’re ready to spend a little more but not quite sure about the inevitable constant playing of The Rolling Stones on full blast (but come on, who wouldn’t enjoy that?), then the Smeg ECF01 Coffee Machine is the choice for you. Not only is Smeg a brand which is well-known for being spectacularly swanky, it is also notorious for its commitment to quality products. For the busy, work-a-holic Dad, this product is invaluable. The appliance can go from nought to espresso in less than 10 seconds, and the thermoblock technology means it can seamlessly switch between brewing coffee and jetting out hot steam. He’ll never be late again! As if that isn’t enough, the stainless-steel top also functions as a passive cup warmer, so your Dad will never have to reluctantly down a lukewarm coffee ever again.




For Dads that seem to have everything, maybe a new pair of sunglasses is in order. The Silhouette Adventurer Aviators are stunning. These splendid specs are the obvious choice for the up-coming sunny months. Not only are these sunnies a fashionable addition to your Dad’s summer wardrobe, they are also exceptionally durable as they are crafted from lightweight titanium. So, no matter how clumsy your Dad may be, it’s unlikely that your investment will ever go to waste.


At a lower price tag, the Master Lock Bluetooth Smart Padlock is a brilliantly practical present. This ingenious product means that your Dad will no longer mess around with long lock combinations and ridiculously fiddly keys. The Master Lock Bluetooth Smart Padlock is operated through your Dad’s smartphone, and can be used to secure pretty much anything; from bike sheds to garages. The accompanying app offers military-grade protection and can be used to offer remote access to friends, family and even couriers so he will never miss a delivery again.



If none of these products are for your Dad, then you can’t go wrong with a classic pair of good-quality socks! Right? Why not stray from the predictable pair of cotton socks and treat your Dad’s feet? The luxurious cashmere Monogrammed Pantherella Waddington socks are not only extremely comfortable but they can also be personalised thanks to Pantherella’s bespoke monogramming service.



Comments Off on LRR Father’s Day Gift Guide 2017

At Home with Ted


Ever wondered what Ted Baker’s pad looks like? Well, just last week we offered you the chance to have a snoop round as we threw open the doors to the penthouse suite of the London EDITION to host ‘At Home with Ted’. This exclusive event played host to Ted Baker’s wide range of AW17 homeware collections, from bedding, rugs and tiles to candles, luggage, bikes, fragrances, gifts & stationary, jewellery and accessories. This was the very first time all of its homeware and accessory ranges were displayed together and in situ.


The new AW17 ranges incorporate the very best of Ted – distinctive prints in a sumptuous colour palette of pinks, burgundies, teals and blues. Its intricate patterns transition throughout all products in the collection, allowing you to subtly co-ordinate your home while still injecting your own personal sense of style.



The event played out in three acts; first up, we hosted a morning session between 8-10, where guests enjoyed pastries and fresh coffee while perusing the apartment. A private lunch was then held between 1-3, where our guests could get up close and personal with the Ted team and ask anything and everything about the new ranges. Those in attendance included Katrina Burroughs (Sunday Times Home), Barbara Chandler (Homes & Property), Claudia Baillie (Elle Decoration, House & Garden), Sophie Baylis (KBB), Michela Colling (Ideal Home), Jess Hurrell (Cosmopolitan), Angela Kennedy (Good Housekeeping), Giselle Wainwright (LOOK) and Dominique Ayling (TV Life). Many of our guests were astonished to learn there were Ted employees who had worked for the business for almost 20 years! Finally, we hosted a cocktail session in the evening. Luckily, the sun came out for the end of the day so our visitors could enjoy chilled glasses of Prosecco on the balcony, taking in spectacular views over London.


Over 93 guests were in attendance from all corners of the media – ranging across interiors powerhouses such as Elle Decoration, House & Garden, Homes & Gardens and Livingetc to lucrative national newspapers including the Guardian, the Telegraph, the Independent and the Mail. Women’s mags like Stylist, HELLO! Fashion Monthly and Marie Claire were also represented, alongside prominent bloggers and lifestyle sites Martyn White, Kate Watson-Smyth, Shelly Vella and Discerning Gent.



While perusing the stylishly decked out apartment, many of our contacts couldn’t quite believe there was so much on offer – just goes to prove there is far more to Ted than meets the eye!


To find out more about the new collections or request high res imagery or further info, please contact Izzy or Emma on isabelle@littleredrooster.co.uk or emma@littleredrooster.co.uk.


Comments Off on At Home with Ted

The courage of bold new design


Never has the maxim ‘less is more’ been so prevalent in modern design. Thanks to quite staggering advances in technology modern products are frequently being stripped back of all unnecessary elements, often maximising performance in the process, while also letting the purity of their design shine through. These stripped back models mean bold decisions often have to be made.


Some changes have been controversial, such as Apple removing the 3.5mm headphone jack and utilising the lightning charger port as a headphone input. This decision, and also removing the USB ports on its most recent MacBook Pro, was given a mixed bag of reviews as many felt it was simply an opportunity to monetise these functions as optional extras. However, Phil Schaffer (Apple’s senior vice president) explained the reason for the alterations was, “Courage. The courage to move on, to do something new that betters all of us. And our team has tremendous courage”. Which simply epitomises why the technology and design market forcibly needs ingenuity and experimentalism when they create something new.


Enter the Beoplay P2, stage left. When Beoplay was thinking how to create a speaker with a truly personal aesthetic there was a complete element of courage when the Tap ‘n’ Shake function was conceived. This device has only one button, to turn the device on and off, every other function can be controlled by the touch sensitive face of the speaker and by gripping and flicking the order of the track-list with your wrist. These functions are completely customisable by the user via the Beoplay App.


Obstacles were to be expected during its conception, as when you are nuancing a Bluetooth speaker to have gesture controls; where is the line drawn between deliberate movement and unintentional movement? So, the clever-clogs at Beoplay made the speaker’s controls only accessible when held at a 45° angle, to prevent any unwanted changing of tunes when on the move.



The P2 is a complete anomaly in such a saturated Bluetooth speaker market, it accounts to nobody and is matched by very few for sound quality. The avant-garde nature of avoiding the status quo, as with other market-leaders, shows that the courage is completely justified. However, modern design that draws inspiration from classic themes is just as courageous as bold new statements.


This is something that German television designers Loewe has done with their latest model, the Bild 9. Drawing inspiration from the ‘Roaring Twenties’, Bauhaus and Art Deco glamour, Loewe’s London-based creative director Bodo Sperlein has fashioned a TV that beautifully blends traditional geometric shapes and materials with state-of-the-art 21st century tech. What it shares with P2 is the bravery and boldness to let the striking styling shine through, rather than technology dominating the design.



The fortitude shown by Loewe and Beoplay with their latest designs is one of having the bravery to leave things out. It is the confidence of not having to shout about the undisputed cutting-edge technology within. Brands which have this understated confidence in their products, they’re the true pioneers, courageously covering new ground in design.


Comments Off on The courage of bold new design

AW17 Interiors Trends


Little Red Rooster has been keeping its eyes on the various interior design shows for AW17 and we are excited to share the season’s hottest trends.


From new colour combinations of pink and green, to marble, ‘raw’ white, bouclé and terracotta; next season’s trends are an exciting bag. That said, what all of these have in common is an air of simplicity and refinement that will elevate any living space or look.


So, how best to style and introduce these trends into your home?


Pink and Green


First up for AW17 is pink and green. While we may have once argued that “pink and green should never be seen,” these shades proved to be the strongest colour combination at Maison & Objet in January.


Blending soft pastel tones is an easy introduction to a pink and green colour palette, and for those feeling brave, go for bold, bright hues. Take it one step further by opting for jewel-like tones of emerald green and ruby red, creating a dark and dramatic impact.





Marble décor is another crucial trend for AW17, the key to which is simplicity. Always ensure the look is clean, crisp and minimal. It’s easy to introduce accent colours – most commonly pinks and blues – but refrain from a pastel overload to keep it looking high-end.


Also important is to avoid too many metallic accessories, as this can cheapen the luxurious aesthetic of the marble. Make sure you mix up patterns and textures – you can often source wallpaper and tiles in the same marble hues, mix-and-match them for variety.




Once the fabric of choice for country bumpkins and most commonly found on a classic Chanel jacket; bouclé is slowly emerging as an interiors trend in its own right. Found on fabrics and upholstery – curtains, sofas, chairs, bedding and blankets – bouclé was discovered on the stands of leading fashion houses at this year’s Maison show – most notably Missoni Home and Roberto Cavalli.

Try taking minor elements from a traditional bouclé pattern – intricate weaving, a minuscule hint of metallic, warm colour palettes and rich textures – and integrate them into a neutral décor.




Brass accents have long been found in kitchens and bathrooms, but have more recently been found in the home. Perfect for adding both an industrial or luxurious touch, it works particularly well with rich, dark colours for an opulent look and can be subtly paired with marble décor for something more unique and feminine.



Raw’ White


The ‘hygge’ trend may have been and gone but many design principles of the Danish trend remain popular. Think neutral colour palettes with elements of the natural world, such as wood or stone, with a hint of the industrial. For the best result, keep accent colours to a bare minimum and ensure you let in as much natural light as possible.  The key to this trend is mixing simplicity and ruggedness with bright and white spaces and rooms.






Terracotta shades make a surprising appearance in this year’s trend report; perhaps representing a yearning for a warmer climate or another example of global décor trends being introduced to the UK.


Opt for raw, clay-like walls with wooden or metallic accessories and simple shapes and patterns to achieve this trend. Alternatively, introduce the look in smaller forms – tiled floors, unique lampshades or small, decorative objects. One thing’s for sure, terracotta, though surprising, makes a sensual and welcomed final addition to our autumn/winter interiors trend report.



Comments Off on AW17 Interiors Trends

De-geezering the TV


Introducing the bild 9 – a glamourous art deco design from brand new client Loewe

Today we are hugely excited to launch the bild 9 TV stunning design from new client luxury German brand, Loewe. Crafted in collaboration with renowned designer, Bodo Sperlein, the bild 9 marks a new approach to the way a traditional TV is featured in the home. Such radical designs and future gazing aesthetics make Loewe a perfect new addition to the Little Red Rooster client roster.


The bild 9’s radical aesthetic cleverly combines the worlds of technology and design to create a television that will become the dramatic focal point of any room. London-based creative director Bodo Sperlein has beautifully blended traditional geometric shapes and materials with state-of-the-art
tech to craft a remarkably unique and sculptural television which exudes opulence.



The striking solid steel frame is available in two finishes – Amber Gold and Graphite Grey – shades which have been carefully selected to form a harmonious contrast with Loewe’s futuristic, ultra slim OLED screen. At just 7mm thick, this is slimmer than most smartphones and creates a sense of lightness with an almost ‘floating’ quality. All wires carefully feed through the bild 9’s frame while a fabric cover conceals other cables to ensure a perfect 360-degree perfection is achieved.


In addition to its stunning design, the bild 9’s core is integrated with state-of-the-art technology and an impressive acoustic. Alongside cutting-edge OLED technology mentioned above, the bild 9 boasts HDR and Dolby Vision for truly outstanding picture quality and detail in addition to class-leading sound.


Founder and joint partner at Little Red Rooster Victoria Ruffy comments,


“Winning a brand with such a rich history of innovation excellence and holistic design principles is a real tick for the coop. Our portfolio of clients is now rich with companies which are at the top of the game when it comes to combining luxurious design and the technological wow factor. We couldn’t be more pleased.”


This spectacularly minimalist but striking design is at the pinnacle of Little Red Rooster’s client portfolio; beautifully crafted products fused with the best of what technology has to offer.


The bild 9 will be available in-store at Harrods later this month and prices start from £6,990.


For more information please feel free to get in touch with the Loewe team at loewe@littleredrooster.co.uk

Comments Off on De-geezering the TV

Is social media more important than PR?


There’s no denying the power of social media in today’s PR industry. Our Henry recently attended a PRCA seminar in which the trade association claimed that by 2019 PR professionals will no longer be speaking to journalists in the traditional sense; instead, opinion formers and ‘prosumers’ who operate in the digital sphere will be the main focus.

This is a rather radical statement to make, but it does open the question of how imperative social media is to a PR campaign in 2017. The media constantly provides us with examples of Instagram influencers being more impactful to product sales than a full-page review in the supplement of a national newspaper. With mobiles and tablets now accounting for more than half of all online sales made in the UK, it seems the current population is more digital-savvy than ever.


Aside from PR, social media allows brands to track and profile their customer – something our client Ted Baker places great importance on. Even major fashion houses are tapping into the power of the social media influencers. Just look at Dolce&Gabbana, which recently invited social stars to take to its runway as opposed to traditional models (as it turns out, most influencers are models-slash-DJs-slash-bloggers-slash-rocket scientists anyway).


With this in mind, research undertaken by marketing agency Five by Five and shared by PR Moment suggests the single most important channel for a PR product launch is social media. A massive 74% of senior marketers questioned for the study prioritised this over classic press and PR, email marketing and sales promotion. James Roles, marketing director at Five by Five, explains: “It is because of its ability, via the creation of shareable content and social engagement, to create a groundswell of interest in a brand before it hits the shelves, in a way that no other channel can match”.


Social media is certainly a platform LRR and its clients are in tune with. For digital-savvy brands such as B&O PLAY, liaising with social media influencers is a core part of our PR retainer. Even brands with a more traditional PR focus, such as Bisque, Smeg and Ruark, are aware of the power of social media for brand awareness. Over the past year, LRR has been briefed to incorporate a digital focus into its continued PR efforts. Furthermore, for smaller brands and start-ups, such as Smart Polish Pro, building an authentic and credible social media following is key. Smart Polish Pro’s Instagram account has racked up a humungous 85.5k followers, thanks to content shared by celebs such as footballer Daniel Spiller and rally-car TV presenter Alex Legioux.


For LRR, however, one cannot operate without the other. A good PR campaign relies on social media. Social media relies on PR strategy. A project without one or the other does not and will not work; the key is to build an integrated campaign.


LRR has noticed in particular how important social media is to a product launch, as the power of social relies on its immediacy. Look around you on the train or bus and its highly likely many of your fellow passengers are scrolling through Twitter or Instagram to pass the time. By tapping into a network of influencers ahead of launch day, brands guarantee this immediate consumption of a product to its target audience.


In fact, through it’s work with social media influencers Little Red Rooster is in the process of creating its very own ‘collective’ of VIPs (more on that in due course!) In the meantime, LRR has witnessed how successful this is for brands such as B&OPLAY, which benefitted from multiple posts from its own curated collection of social media stars upon launch day. Post-launch, social media continues to give and give through styling opportunities, competitions and those all-important links and hits back to websites.


On the other end of the spectrum, classic print (and even digital) media relies heavily on its audience; it knows that its readers will be interested and already engaged with its content. Fans of Livingetc, for example, have a style they favour; they believe that the products it features on its glossy news pages are the products their home needs. Tech mags such as T3, Stuff or WIRED operate similarly, as these readers are already engaged and have a loyalty to each title. They trust and value it. This is where classic PR comes into its own; PR professionals can target specific titles, however many they may be, and know they are reaching the large majority of a brand’s core demographic. This is how, and why, PR and social media are so in sync with one another. Think of it like Tom and Jerry – they just couldn’t live without each other.

Comments Off on Is social media more important than PR?

LRR and The Henley Arts Trail



Credit: Richard Conway-Jones


This year, Little Red Rooster is excited to announce that it is a proud sponsor of the Henley Arts Trail. Now in its 12th year, the Henley Arts Trail is one of the biggest cultural events on the Henley-on-Thames social calendar, having developed into an exciting showcase of some of the finest artistic talent in Henley and its surrounding areas.


Spanning the course of three days over the bank holiday weekend, the Henley Arts Trail will consist of 32 venues across north Henley to Waltham St Lawrence in the south. Over 200 artists will be in attendance, showcasing their work and offering demonstrations of everything from bespoke handmade jewellery, clever carpentry, stunning paintings and impressive ceramic displays.


One of the many artists exhibiting this year is our Victoria Ruffy’s old next door neighbour – musician and artist Richard Conway-Jones. Richard first exhibited his work back in 1987 and has been a firm favourite at the Henley Arts Trail for several years. As fans of innovative, experimental art and design at Little Red Rooster, we love Richard’s collection this year – you can visit his work at his house – ‘The Most Beautiful House in the World’. Seemingly drawing influence from the impressionists, who famously experimented with colour and a unique abstract methodology, his work nostalgically reminds us of the likes of Chagall, Matisse and Picasso who pioneered and ultimately dominated this artistic style. As if we didn’t enjoy his work enough already, he loves our creative director Keef and is a massive Rolling Stones fan!


Credit: Richard Conway-Jones


Our Vic also recommends a visit to Coltman’s Farm in Waltham St Lawrence to see the work of sculptor Dick Budden. Vic particularly loves his bronze garden sculptures especially the golden pear and cherries. You can also indulge in a spot of tea and cake as the Budden’s throw a lovely spread!


Credit: Dick Budden


If cake and tea doesn’t hit the spot then a pint of cider and lunch at The Bell in the same village should do the trick. Another Rooster recommendation.


The Henley Arts Trail will take place this weekend from 29th April to the 1st May. A map of everywhere to visit can be found here. If you can’t make it this weekend, you can follow the event at its Instagram page here.

Comments Off on LRR and The Henley Arts Trail

Newbie PR Consultant at the LRR Twyford Nest


Lucy brings an Essex mind to the team, and studied English Literature at the University of Reading. Having spent nearly three years working in PR across various food, drink and lifestyle clients, Lucy is hoping to expand her black book of media contacts, and is excited to be thrown in the deep end with a range of exciting clients including Silhouette, Bradshaw Luxury and Victoria + Albert Baths.


We dug a little deeper to find out more about Lucy with some very important questions…..


Where’s your favourite holiday destination?

Ibiza. I go every year, and am never one to miss out on a party, even if I am told I am too old for it now!

Cats or dogs?


Dogs! I think the ugliest grumpy dogs are the cutest – like Lady Di from EastEnders.

What’s the best gig you’ve been to?

Kings of Leon at Hyde Park, although I got soaked in the worst rain ever.

Top 3 albums?

James Bay – Chaos and the Calm

The Killer’s – Sam’s Town

Rihanna – Unapologetic

Top 3 Bands?

The Killers, Kings of Leon and The Spice Girls (NOT ASHAMED).

Who’s your favourite fashion designer now?


Victoria Beckham. I love her dresses and the way they fit. They always look so classy and sophisticated. Even the range of childrenswear she has just launched looks amazing. Plus she is a Spice Girl.

Best location in London for lunch?

I love to go to Balls Brothers Hays Galleria in the summer, because there are always musical performers outside who have an hour slot each, so it’s great to watch lots of different types of music whilst getting drunk in the sun with good vibes – plus the food is amazing.


Favourite cocktail?

Pornstar Martini!

Who’s your most loved and most hated celebrity?

Kate Middleton – not so much a celebrity, but everything she does is just flawless, and everything she wears sells outs in minutes. Plus she tolerated her sister stealing her thunder really well!

Kanye West –I saw him at Wireless Festival and listened to him tell the crowd that he was going to rule the world one day. It went on for about two hours.

Your desert island essential?


My iPhone.

The brand you’d most like to work on?


Mulberry. I literally adore my Mulberry and treat it like a baby, and I really want a Mulberry Bayswater in dark red.


Comments Off on Newbie PR Consultant at the LRR Twyford Nest

Salone del Mobile: Part II


Last week, we talked through the team’s exploits in Milan while celebrating the launch of the latest in the series of collaboration’s between Smeg and Dolce & Gabbana, but Salone doesn’t stop there. Once the girls had said their goodbyes to our lovely guests, it was onwards to discover what the rest of the show had to offer.


After a quick pitstop for lunch in the prettiest restaurant imaginable, Vic & Izzy perused the famous Brera design district – the busiest quarter of Milan during Salone. Some of our favourite displays came from Seletti, Edizioni and Kirkby Design, but we also had a soft spot for an art exhibition from Melissa – the famous animal-friendly and ethical plastic used in shoes for over 35 years. This flower wall (pictured below) designed by Francesca Pasquali made us smile!



We then checked into our Air BnB – a cool loft-style apartment in the Navigli region of Milan – before heading out to the launch party of the Dezeen x Ikea Festival in the buzzing Ventura district. There we caught up with several familiar faces from the media world, before heading round the corner for our first pizza of the trip (washed down with the odd beer or two).


From left: Lee Broom’s Time Machine, Carl Hansen & Sons’ Milan Home, designed by Despina Curtis, and Wallpaper*s Handmade project


On day three, we were up bright and early to make the most of our last day in Milan. First stop was Lee Broom’s Time Machine, housed in an underground vault beneath Milan’s beautiful Centrale station. The presentation was quite like no other, and it’s no surprise Lee Broom’s name is on everyone’s lips each year. This time round, an eerie white carousel displayed a wide selection of lamps from the British designer’s latest lighting collection, and the venue’s whitewashed walls provided a blank canvas for the carousel to do all the talking.


We then hotfooted it back to the Brera district, where we checked out Bang & Olufsen’s ‘A New Way With Sound’ presentation. This was one of our favourite displays of the whole trip, and not just because we represent the brand’s counterpart, B&O PLAY! The new collection of speakers, while looking gorgeous, sounded absolutely incredible – and Bang & Olufsen’s presence during Salone goes to show just how much design and technology are intertwined these days.


With a heavy heart it was time to head home. Salone continues to be one of the most significant events in the design calendar. It’s also one of the largest and over three days it’s likely our girls only saw a tenth of what the city has to offer. With this in mind, we’re going to have to send them for a full week next year…. See you in 2018, Milano!

Comments Off on Salone del Mobile: Part II

St James’s Market development


St James’s Market is undergoing a full redevelopment, with the aim to restore the site to its former glory, introducing over 260,000 ft2 of contemporary offices, shops and restaurants centered around a new public square. Set to become the new home of retail in the West End, this landmark £400 million regeneration will be home to Smeg’s flagship store, alongside a variety of likeminded luxury brands.



St James’s Market is a new landmark destination in Central London set over half an acre of revitalised public space complete with a new Pavilion and home to providing world-class dining and retail. Not only will the market be transformed, but it will celebrate its historic identity with a vibrant new destination defined by first-rate public realm and world-class architecture.


We are super excited to see a new retail concept store for Smeg later this year, offering the perfect setting to house a stunning collection of the brand’s iconic and state of the art appliances. Also appearing with stores are Jigsaw, ASOS and leading restaurants Salt Yard, Anzu and the double Michelin-starred Aquavit. In fact, our Victoria Ruffy recently lunched here and was blown away!


Stay tuned for further information when the Smeg store launches later this year!

Comments Off on St James’s Market development

Salone del Mobile: Part I


Each April, Milan is transformed into the design capital of the world for Salone del Mobile; the largest interiors and architecture exhibition on the planet. Our Vic and Izzy were Little Red Rooster’s eyes on the ground once again, seeking out the latest and greatest the show has to offer. For those not in the know, Salone comprises an astonishing 22 halls at Rho Fiera and a further five districts in the centre of town, jam-packed with displays, presentations and exhibitions – and our girls were ready to pound the pavements in style.


This year, thanks to Smeg announcing its partnership with Dolce & Gabbana, team LRR were joined by five top journalists across the print, digital and social media spectrum: Vogue’s Sam Rogers; HELLO! Fashion Monthly’s style editor Rachel Story and Thea Darricotte, executive editor at Conde Nast Traveller. As well as the UK’s number one, award-winning interiors blogger Kate Watson-Smyth and fashion influencer and model Ella Catliff, of La Petite Anglaise fame.



After jetting into Linate airport and being greeted by the blazing sunshine – temperatures in Italy hit the mid-twenties – we were whisked off to our luxury residence, the NH Milano Touring Hotel. We were then treated to glasses of fizz after some initial group bonding – just what the doctor ordered following a busy morning travelling!

It was then time to get our gladrags on, as we were soon ferried to Milan’s stunning Metropol for the D&G launch, the iconic venue of its runway shows. The venue is an absolute belter; a former cinema, a long, glossy runway divides theatre-style seating underneath the illusion of a starry sky. The initial entrance to the venue is somewhat unassuming, but step behind the floor-to-ceiling velvet red curtain and it’s a different story.



The catwalk was lined with traditional Sicilian market stalls, each one dedicated to an item from the collection (including kettles, toasters, stand mixers, citrus juicers, slow juicers and coffee machines). Traditional breads, cakes, Limoncello and citrus juices were on offer as guests made their way down the runway towards the spectacle at the end, where party-goers were invited to get ‘hands on’ with various products from the range. You could learn to make pasta just like mama used to, using the pasta-rolling attachment on the stand mixer, or squeeze your own fresh, healthy juices via the citrus and slow juicers – all while dressed up in traditional Sicilian fare. We had so much fun getting to grips with the products – plus, by posting to Instagram and using the dedicated hashtags #dgsmeg and #dgsicilyismylove, you were in with the chance of winning an item from the collection. We couldn’t believe it when, upon our return, we discovered that our very own Kate was crowned the winner!



Following the Sicilian spectacle, we made our way to a rustic restaurant just around the corner, where we enjoyed a delicious four-course spread of courgette and blue cheese parfait, classic beef lasagne, veal wellington and hot chocolate fondant with hazelnut ice cream. Needless to say, there were several stuffed bellies round the table that night.



The next morning, we headed to the grand opening of Smeg’s flagship showroom in central Milan, which can be found in the heart of the Brera design district. The new store is a clean, crisp display of all items found in Smeg’s product portfolio, while the shop window is adorned with a trio of hand-painted FAB28 fridges from its Dolce & Gabbana Frigorifero d’Arte collection.  It was then time to say farewell to our guests, who were headed back to London; our girls however were staying on in the city to check out what else Salone had to offer. Come back tomorrow to check out what they got up to!

Comments Off on Salone del Mobile: Part I



It was all hands on deck for the Victoria + Albert Baths team at LRR last week, as we prepared for a very exciting launch event.


Leading luxury bathing brand Victoria + Albert paired up with world renowned design experts Conran + Partners to work on an exclusive collaboration. The result of which is an exquisite addition to the firm’s eponymous Victoria + Albert collection.


Presenting… the Eldon!



Conran + Partners has established itself as a household name, composing some of the world’s most desirable hotels. Drawing on years of design expertise, the firm opted for a contemporary back to wall style, lavished with the curious curved lines of a freestanding bath, all immaculately finished with pipework hidden beneath a tap deck.


The event was held at The Conran Building – the former home of designer Terrence Conran himself – overlooking Chelsea and the south of the river. The sun was shining, drinks were flowing, and some of our favourite journalists were on their way for a fabulous evening showcasing the bath.



With the entire evening themed around bathing, journalists could visit the aromatherapy bar and create their own bath oils, picking from a selection of 11 scents.



Original sketches of the Eldon were laid out for all to see, highlighting the precision and passion that went into the collaboration.



Throughout the night, the Victoria + Albert team were welcoming guests and chatting to journalists about the Eldon. The LRR team even managed to enjoy a few bath themed cocktails – choosing from Bubble Bath, Spring Soak and Limestone Liquor, all rustled up by the ‘flairologist’ behind the bar.


All in all, the launch event was a massive success, with a high turnout of key journalists eager to learn more. Plus, we managed to get Tim Rundle, Design Director at Conran Partners, in the bath. Huzzah!



🇮🇹Made in Italy🇮🇹


Iconic Italian appliance brand, Smeg, joins forces with world renowned fashion powerhouse Dolce&Gabbana to unveil the second instalment in the companies’ ‘Made in Italy’ collection. Epitomising the passion and heart of Italy, the new range will feature a selection of Smeg’s small domestic appliances, each carefully designed to celebrate the rich Romance heritage of both brands. The unique collection, titled ‘Sicily is my Love’ will be showcased for the first time during Salone del Mobile in Milan.

Each item in the collection is expertly adorned with archetypal Sicilian motifs; radiant gold lemons, bold bright cherries, and resplendent splashes of colour, inspired by the coasts and landscapes of southern Italy and Mount Etna, encased by ornamental friezes and decorative floral and leaf patterns.

The effervescent design links back to Sicily, the home of Dolce&Gabbana, commemorating the province’s culinary delights and traditional dishes, with each collection boasting an entirely unique pattern.

The renewed collaboration not only strengthens the longstanding partnership between Dolce&Gabbana and Smeg but further cements the ever merging relationship between fashion, design and technology. It comes following the incredible global success of last years ‘Frigorifero d’Arte’ refrigerator collection, which transformed the brand’s revered FAB28 fridge into a monumental work of art for the home.


The first examples of the ‘Sicily is my Love’ collection will be previewed as a concept during Salone del Mobile 2017, at an exclusive event hosted by Dolce&Gabbana at Milan’s Metropol, the distinctive venue that hosts the brand’s runway shows each season.


Comments Off on 🇮🇹Made in Italy🇮🇹