Bang & Olufsen x Kvadrat: a marvel is unveiled


Bang & Olufsen, the Danish connoisseur of high end home design and audio, hosted a fabulous event in sizeable fashion last week at the Kvadrat in Shoreditch, to unveil the largest ever single installation of the highly coveted BeoSound Shape, designed by the remarkable Oivind Slaatto.



Kvadrat, Bang & Olufsen’s textile partner, had its own version of the BeoSound Shape made personally for its London showroom – modern, airy and industrial – the perfect place for showing off the delicately-considered angles of the Shape’s design.


To celebrate this mammoth marvel, Bang & Olufsen and Little Red Rooster invited various media from the design, hospitality, tech and interior sectors, as well as B&O’s top-tier enterprise contacts, sales partners, retailers and stockists.



It was a hugely successful evening, with over 100 guests in attendance. The audience were treated to a succession of talks from both Bang & Olufsen’s global sales director and Kvadrat’s County Director.


We also got to hear from Oivind Slaatto, the designer of the BeoSound Shape, who talked to the audience about the various inspirations and design concepts that lead to the making of this rather unique speaker. Skiing and the light and shadow on snow, mathematics and the visible circles of acoustics all played a part in creating Slaato’s vision.



Bang & Olufsen’s Installation will be on show at Kvadrat’s Showroom until late August. If you want to check it out for yourself, head to 10 Shepherdess Walk, Hoxton, London N1 7LB.


For further information on Bang & Olufsen please contact

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New spring/summer 2018 collection from B&O, inspired by the ocean


Today sees Bang & Olufsen’s eye-catching new Spring/Summer 2018 collection unveiled. The striking colourways are inspired by the vibrant and powerful colours of the ocean. The seasonal palette comprises Aloe, a light, natural green shade resembling a fresh ocean crest, Steel Blue, a dark turquoise shade, just like the ocean at night, and Teal, a rich, dark green shade inspired by a rising wave. Together they create a distinctly tranquil range.



The inspiration for this creative direction comes from B&O’s desire to allow consumers to explore, find space, and develop an undisturbed relationship with both music and nature. The ever-increasing pace of life in 2018 occasionally needs to be disrupted by pure serenity. We need to take time away from our busy schedules to focus on ourselves and find balance.



The H4 headphones in Aloe and Steel blue are perfect for the style-conscious explorer who travels lightly, but wants to remain on-trend. In identical shades, the A1 portable speaker designed by award-winning industrial designer Cecilie Manz may be small, but makes a big sound – a perfect combination of astounding design and high-end technology. Finally the P2 speaker boasts the innovative “tap and shake” feature, which allows you to pause and change song with ease. Alongside this, the P2 is so small it can fit in your pocket, making it perfect for music on-the-go.


Here at the coop, we have been lucky enough to get our hands on this incredible line up of products. A personal favourite is the P2 in the teal shade, an exquisite colour that feels truly unique for a speaker hue. We have taken some photos of our own, as the colours are simply exquisite.


The SS18 Collection will be available from March 15 2018 at, selected Bang & Olufsen stores and selected third party retailers worldwide.


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Meet the Roosters: Nicole Marsden, PR Director



Hello Nicole, let’s start with how you got into PR…


I studied journalism at university, got all the required NCTJ (National Council for the Training of Journalists) qualifications and then went out and got myself some real-life training at the likes of essentials magazine and local papers including the Reading Chronicle. During that time I noticed how many features and stories began life as press releases faxed through to the editorial staff (fax – yes I really am that old). This peaked my interest so I started looking into PR.


By the time I finished my degree I had already decided the ‘dark side’ was the way forward and a fortnight after graduation I began my first role as a PR assistant working on B2B tech accounts and FMCG clients. I’ve not looked back since.


What excites you most about your job?


We are at the coalface of the media industry, which is in a real state of flux at the moment. For someone that doesn’t like standing still, it’s incredibly exciting. I love the fact our business changes day-to-day and wish I could fast forward five years to see what PR 2.0 looks like in our increasingly digital world.


Predicting which social platforms and media outlets will stay and which will go is a favourite pastime of mine. Will the pay wall and subscription services approach work or implode? Will Instagram stand the test of time? That’s a different interview altogether, but it’s questions like this facing the entire media and marketing landscape at the moment and it’s exactly this type of future gazing that makes me excited to be a part of the industry.


Which PR sector do you specialise in?


I am totally against the notion that a jack-of-all-trades makes you a master of none. For that reason I refuse to tie myself down to one sector alone. I have zero interest in being a one trick pony.


I was equally at home launching the first digital TV for Sony, Galaxy handset for Samsung or Smarter Wi-Fi kettle as I am promoting a new sunglasses collection for Silhouette or a luxury freestanding bath tub for Victoria + Albert baths.


Once you understand the fundamentals of PR you can work across multiple sectors with ease and it’s this fluid approach that sets Little Red Rooster apart. After all, there aren’t many agencies that can secure a full page in the Sunday Times Style for a radiator, a Bachelor pad shoot in GQ for a bath or secure a full page for a a Smeg blender in a beauty shoot for Cosmopolitan.


Victoria + Albert Baths Colour Hive Event, September 2017

Describe your happy place?


I am happiest wherever my family are. I can’t be away from my daughter Margot for too long or my heart begins to hurt.


I’ve also been known to feel pretty cheerful with a glass of fizz in hand, out with my girls, listening to some old school hip hop or drum and bass. You can take the girl out of Reading….


Describe your work wardrobe?


My go to footwear is flats. A controversial fashion choice, but at 5ft 9″ I don’t need the extra height and it makes moving from appointment to appointment so much easier.


For meetings I opt for a smart dress or pantsuit, while on office-bound days (few and far between) it’s jeans, a Breton stripe top and adidas sneakers or leopard print flats.


What makes Little Red Rooster different from other PR agencies?


Well, the fish rots from the head down in most agencies, with senior staff sitting in their ivory towers far removed from the day-to-day running of accounts. This isn’t the case at LRR. Vic and Henry are ingrained in every part of the business and still get out and meet and greet media and influencers on a daily basis. This really does set us apart.


‘Ours is a broad church’ is one of our favourite sayings. LRR isn’t interested in making everyone into clones, unlike some other companies I could mention. Each and every member of the agency is unique (some more than others – Henry I’m looking at you) and as such we all bring different assets to the team. It’s something to be celebrated and part of what makes us so formidable.


Do you have any advice for someone wanting to work in PR?


Don’t! Just kidding.


First off, read, read and read some more. Newspapers, magazines, blogs, whatever your preference is you need to be a voracious reader, thirsty for knowledge. Getting under the skin of each media outlet to understand its agenda and political leanings, along with how each journalist thinks and writes, plus what they need from a PR, is a key part of the role.


Secondly, you need to be able to write. If you don’t know how, learn. Take an evening course to improve your skills. This is vital to all aspects of the job.


Once you’ve begun working on those two things, get yourself some real life experience via internships, work placements or use your tenacity to secure your first role as a PR assistant. There are no short cuts in this industry; you really do need to learn from the bottom up. Any agency worth its salt knows nepotism doesn’t pay when it comes to building a strong team and nothing will ever replace hard earned experience.


The Roosters, November 2017

What’s the best piece of advice you’ve ever been given?


I have two:


It’s PR, not ER. For me this phrase encapsulates many things. Firstly, what we do is important and we are incredibly privileged to work in this industry, but it’s not life and death. Keeping calm is vital in this profession as is trusting your instincts. When you are well informed and knowledgeable there will always be a way through any obstacle, to deliver the best possible outcome for your client. Panicking helps no one. All it achieves is a state of paralysis through fear, which is totally counterproductive. Calm is a super power.


Don’t sweat the small stuff.


In PR there are many things that arise throughout the day that can derail you entirely if you let it. Don’t.


This is where a strong b******* radar helps. Keep everything in perspective and realise many of these petty issues are fleeting so don’t give them airtime. I try to ask, ‘will this matter in a week/month/year?’ If the answer is no then accept it as best you can and move on.


If it truly is a big deal then give your everything to resolving the issue and once resolved, move on. Dwelling helps no one.

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Did you really just ask us what’s it like running a business with a woman?


What’s it like to run a business with a black person? A disabled person? An old person? No one would ever ask that, would they? Yet somehow it’s perceived acceptable to ask what it’s like to run a business with a woman.


Today marks International Women’s Day and despite being a century on from the British suffragette movement, how much progress has really been made on parity if questions as stupid as that are still posed?


Victoria Ruffy and Henry Griffiths are equal partners at Little Red Rooster and have witnessed first-hand how sexism is still rife. However, they have a clear idea of how to combat it and believe PR is actually relatively progressive.


With a man and a woman at the helm, the firm has always waved a flag for gender equality and this puts them in an envious position compared to many other companies still dragging their heels in the Dark Ages. Here’s what they had to say:


What does International Women’s Day mean to you?


Victoria: It’s not women working for women’s rights; it’s men and women working together to make sure we’re equal.


Henry: We all have to work together for gender parity. To put this in context; ‘What’s it like to run a business with a woman?’ What a weird question. It shows just how backward we still are.


V: It’s utterly ridiculous and makes me feel completely patronised. What do you expect someone to say? ‘Well, she’s a bit emotional…’ or perhaps some stereotypical answers about soft and hard skills. ‘Oh, she’s really good at dealing with HR issues and I’m a man so I’m really good with the numbers’.


H: The first thing I think about Vic isn’t that she’s a woman. She is my business partner and a good friend who brings incredible drive and passion to the company. If anything Vic’s more of a bloke and I’m more of a woman. I’m definitely not your typical man and I don’t want to be, I don’t aspire to that macho b*******, but weirdly you are…


V: Quite ballsy…


H: And I’m definitely softer. It just goes to show how ridiculous stereotypes of women in business are.


V: It’s what can a person bring. Male, female, gay, straight, black, white, whatever – and any age as well. Are they the right fit for Little Red Rooster?


What examples of everyday sexism do you encounter?


V: People assume Henry is my boss and speak to him first. He’s very good at saying this is my business partner and that dispels things, but I still see it and usually get a raised eyebrow.


H: They assume Vic might be my assistant.


V: They’re even more surprised when I tell them the story of how I set up the agency seven years ago and then Henry joined as 50:50 business partner a year or so later.


How unusual is an equal gender split in PR? 


V: Women dominate it up to a certain point. Little Red Rooster is 60:40 female, which is unusual, but once you get up to board level in PR it just drops off a cliff with far more men at the helm.


H: Something at some point up the career ladder stops the parity that exists in PR and that’s because everyone running it is a bloke. People employ people who are like them and they can’t see past themselves as an excellent role model.


So sexism is still rife and it’s holding women back, but how do you combat it?


V: It starts at home. Henry is an active participant in home life, he’s got three children and runs a business, but there’s a strange dichotomy whereby if I have a job and I’m a mum, no matter how much I do at home I’m always the career mum, not a good mum. If you’re married, even if your husband only does a tiny amount, he’s a good dad. So this idea of behind every great man is a great woman, it’s vice versa too and gender equality has to absolutely start at home.


H: When you’re starting a family the assumption is the primary carer will be female. Then suddenly someone becomes the child carer and somebody becomes the breadwinner. The longer this lasts, the more entrenched these positions become. From my wife’s point of view, when we got married she was earning loads more money than me, she used to pay my rent and she had a great career. Then we had kids and all of that knowledge, all of that experience got thrown out the window. That’s where the split starts.


What sparked the #MeToo debate at Little Red Rooster?


V: When the scandal broke I was very dismissive and to me it seemed easy that if you’re uncomfortable you should just tell someone to f*** off. However, I’m in a privileged position, I run a company and would sack a client if they did… and I have. Why didn’t women in Hollywood speak up sooner? Because they are weak, they’re going up against power and scared of the consequences.


Then we spoke to our team. A situation had arisen where somebody connected to a client at an after work party was speaking to me quite dismissively, so I told him where to go. My team were taken aback and said if a client did something to them they wouldn’t know how to deal with it.


H: So they might not tell a client to stop unwanted advances because they felt it might cost them their job and that’s all about invisible power structures. People in positions of power get away with it because they’re in charge.


That’s no different to the Hollywood or parliamentary sex scandals…


V: Precisely.


H: And if it happens in those places it’s happening all the time in every industry.


How is this linked to the gender pay gap and #PressforProgress?


V: It’s all linked to power.


H: Why is it men are paid more than women? The people paying are probably men and it’s that innate, in-built thing that people align to people like them.


V: It comes back to girls are bossy and boys will be boys, so a woman can be less confident asking for a rise. I hate to say it, but at the start of my career I was fearful of appearing too forceful. That’s linked to when you’re growing up and always told to be quiet.


H: It’s about home life. I’ve got three kids, two are girls and at some point everything they wore became pink and their toys were really girly. It was forced upon them and it wasn’t their decision.


V: I didn’t want my daughter Grace to have a dolly because the first thing you get taught is to have a baby and look after it. As soon as you can stand you’re pushing a mini pram. I want to bring her up to say yes if she means yes and no if she means no. I want her to call it as she sees it without fear of being told to pipe down.


H: If there isn’t equal childcare it all falls apart. Little Red Rooster wants to accelerate gender parity. We fully support #PressforProgress and our company thinks, acts and is gender inclusive. There is no glass ceiling here. It is simply about how good you are regardless of gender, age, race and sexuality.


How does Little Red Rooster support home life for its staff?


V: If someone is right for the company we’re entirely flexible with childcare. When I was pregnant Henry said to me you never know how you’re going to feel until you’ve had the baby. That’s why there are these strict guidelines in place about an employer asking when someone is going to return to work. It can be an emotional, hormonal time.


H: Every baby is different and you have to adapt differently.


V: Now we have a few team members with kids. They get paid an extra day every month, no quibble, to pick stuff up in their own time so works around home life. There’s more we’ll do as a company as time progresses. That has all absolutely come from Henry and not me.


H: We’re a family first company and I know first-hand how important a proper work/life balance is. Equal leave for both parents is crucial otherwise one becomes the primary child carer and that’s where a lot of workplace equality issues stem from. If both parents contribute early on one isn’t labelled as breadwinner and the other child carer. We need to have flexible, inclusive working cultures so we don’t lose skills to the workforce that has been years in development before a couple have kids.


How does PR rate when it comes to gender parity?


V: It’s quite far ahead and a great career for women because once you’ve earned your stripes you can pick things up again part-time whenever you want and it’s still well paid.


H: In some industries female voices aren’t taken as seriously as male voices, but in PR they are.


Does this reflect on the clients you work with?


V: Intelligent brands have come to the fore, like B&O PLAY, that do things in a way that wasn’t happening 10 years ago. It makes products that are gender neutral. I wouldn’t be seen dead in a pair of pink headphones.


H: Social media has democratised an industry that was run by a hierarchy of men who were the voice of an industry. It has blown it apart and given everyone a voice and an equal footing.


Could the wider business world learn from the PR industry?


V: Yes, possibly.


H: How we are as a business comes from having a male boss and a female boss. At LRR we look for people with the Rooster DNA regardless of gender, age and background. We’re after a wide-ranging set of skills and life experiences. The company would be so much poorer without them.


V: So how do you make sure your staff can speak up in a threatening or troubling situation? How do you attract the right people to your company? How do you ensure a 50:50 split? Everybody, male and female, needs to be feminist. Feminism isn’t ‘girl power’, it’s gender parity and it will never change if it’s only women driving this. It 100 per cent has to be men and women acknowledging there is nothing fundamentally inferior about a person because they’re a woman. Just like there is nothing fundamentally inferior about a person because of their skin colour.

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Little Red Rooster investigates… when did Google get so trendy?


With many of us ditching the weekend slog up and down the high street in place of putting finger to mouse for the convenience of an internet shopping spree, brands and PRs alike are adapting their approach to attract greater attention online.


With this digital-first strategy to retail therapy, the way Little Red Rooster works continues to evolve. For example, it is our duty as a PR agency to provide clients with quality online coverage from which they want to see a direct conversion rate.


There are a multitude of fancy formulas and algorithms out there to help us improve online traction, but at present one of our main weapons is Google Trends – a public web facility offered by the tech giant.


Based on Google Search, it shows how often a particular term is entered relative to the total search volume across various regions of the world. It was built to generate visual, dynamic insights that paint a portrait of the life of a keyword phrase – past, present, and potentially (as much as can be predicted) future.


Take the eloquent sport of curling. As the Winter Olympics has come to a close, we can look to Google Trends to see what effect the games has had on this otherwise vastly underappreciated sport.


With a trend report showing extreme spikes like the mountain ranges of Pyeongchang in South Korea, rather than the flat surface of an ice rink, we can see how exposure to the sport has almost tripled through Google searches since the games began.


A highlight feature of Google Trends is to use it to help identify seasonal peaks in any given industry. This is an invaluable tool we use when working with brands to carefully plan product releases.


This means we can advise our clients to stagger launches at the most effective times throughout the year in correlation to when people are searching for that particular something. It’s not an exact science, but if predictions are correct it should maximise sales.


That’s right, all of you sat at home searching for ‘you’ve been tangoed’ fake tan lotion to gain that summer glow, brands can see when this is and release product accordingly.


We don’t currently have such a client on our roster, but we can see a seasonal spike in the search for portable Bluetooth speakers in the lead-up to summer or the demand for fitness wearables to go with that shiny new gym membership in January.


Although we don’t encourage amateur espionage and spying on our brand competitors, the ability to monitor its popularity on Google is invaluable to keep track of competition.


With Google Trends, we can show our clients just how well they are doing by comparing the level of search between two brands on one handy graph. This can unlock a treasure trove of analysis, including which key launches have proved popular for you and the competition.


Take two of the nation’s favourite fast food establishments – McDonald’s and KFC. We reckon Ronald has been eagerly checking in on Colonel Sanders via Google Trends in light of the feathered fiasco that is #ChickenGate and gleefully rubbing his hands.


However, with interest for Kentucky’s finest currently trumping the Big Mac makers (in true Blue Peter-style see the ‘one we made earlier’ report below) Ronald might want to keep his Sprite Zero on ice for now. A true example of when bad publicity comes good.

It’s worth noting Trends shouldn’t be used as a standalone tool. Instead, we use it in conjunction with research on Google click habits with the aim of creating truly effective coverage that turns into direct sales for our clients.


A not insignificant 53% of clicks on Google are through the number one ranking link, so being included here is massively important for driving sales, especially when you note the second article only gathers 16% of the clicks – a huge difference.


Not only does the article you are included in make a big difference, so does the placement within it. For a product round-up, about 50% of click through goes to the first item on that list.


So, not only do we strive to secure coverage in the crème de la crème of roundups, we endeavor to put our clients in poll position, greeting readers as number one in the article.


Therefore, our coverage achieves a higher success rate with click through and ensures a top-end return on investment for the brands we work with. In short, the PR we do will help you sell your products.


With online shopping continuing to grow at a rate of knots it is vital we use the data readily available to make sure our clients are ahead of the curve and ready to take on the ever-changing habits of the 21st century shopper.


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Bang & Olufsen unveils latest exquisite television: BeoVision Eclipse Wood


Bang & Olufsen, the Danish connoisseur of sound and design, has unveiled its latest impressive model, the BeoVision Eclipse Wood. The stunningly crafted new addition, designed by the award-winning Torsten Valeur of David Lewis Designers, brings a totally unique dimension to the television landscape which hints at Bang & Olufsen’s heritage and history of ground-breaking and exquisite design.  The striking new oak cover beautifully complements the slender display and sleek aluminium elements.



Bang & Olufsen’s latest television now offers a stunning handmade wooden oak speaker panel, creating a wonderfully harmonic design that adds warmth, decadence and a statement to any interior design. The use of a wooden oak panel holds a distinct significance for Bang & Olufsen, having been an integral part of its products since the company’s inception in 1925.



The BeoVision Eclipse merges the best of two worlds – combining Bang & Olufsen’s design, supreme acoustic abilities and class-leading sound with LG’s technological leadership on OLED technology to create a truly cinematic experience from your own front room.


BeoVision Eclipse Wood not only offers OLED TV technology, but also features LG Electronics’ webOS and 4K video processing capabilities. The TV’s integrated, 450 watt 3-channel SoundCentre offers stereo performance and centre channel control as well as built-in internet radio and music streaming services, becoming a music system in its own right.


The new model is available in two sizes, 55” and 65”, with prices starting at £8,195.


For more information on Bang & Olufsen, please contact the team at

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Meet the Roosters: Lucy, Office Administrator/PA to Director


Being a PA in PR takes more than just mastering spreadsheets. In the latest instalment of our ‘Meet the Rooster’ series say hello to Lucy Pritchard, our youngest member and the girl who’s job it is to know Vic and Henry better than they know themselves… not to mention the small matter of delivering events such as the Summer Showcase.



Hello Lucy, let’s start with how you got to be a PA…


It all started in 2015, when straight out of A levels I undertook some work experience at Little Red Rooster not knowing what it would hold or how long it would last. Following a three-week stint, I was invited to become a fully-fledged Rooster. This meant I did not take the usual route via university, and started out younger than the rest. But I was still able to gain a qualification via the PRCA-accredited Level 4 Higher Apprenticeship in Public Relations while being employed at the coop. It was a whirl-wind year but I gained experience in both every-day work and a thorough knowledge of PR. I thoroughly recommend this to anyone! Throughout the experience, I realised that organisation was my forte. Once I had finished the apprenticeship with the qualification under my belt (hurrah!), I began the transition to being office administrator. Now, I thrive on spreadsheets and processes, so what better way to use this than managing events for Little Red Rooster? My job has continued to evolve and now I am also PA to one of our partners, Vic; anything I can to do make her life easier, I’ll do it.


What excites you most about your job?


Being able to come into work and not knowing what the day will bring. There is always a buzz in the office and a new task to achieve. Obviously, I could have said the people, but this goes without saying!


What is your most memorable career moment?


Without a doubt it has to be our highly regarded Summer Showcase in 2016. While completing the apprenticeship I had the task of organising an event and this seemed like the perfect opportunity to ‘showcase’ my skills (if you’ll pardon the pun). With a lot of hard work, organisation, planning – and a little help from Henry – event day was upon us. I was stressed to say the least. The last three months came down to this one day. The event was a hit and (almost) everything went smoothly, all the apprehension turned into pride and to receive a toast from everyone for curating the day topped it all off. The clients were happy, the Roosters were joyous and the journalists arrived in their droves. By the end of the day, I was about ready to collapse…but not before a knees up with the team of course!


B&O Play at Little Red Rooster’s Summer Showcase 2016


Describe your happy place?


Coppa Club, a triple rum and coke in hand, and a plate of sticky chorizo sausages (seriously – have you tried them?!).


What is it like working for Vic and Henry?


I know them and how they work better than anyone. LRR started not long ago with just a team of four and now there are 18 of us, so they are like proud parents when we all get together! Working closely with both of them I get to see their individual drive and passion for PR, and it is great that they both still get to do all of that in their own way, alongside running the company of course.


What do you think makes Little Red Rooster different from other PR agencies?


Little Red Rooster is all about working hard and achieving great results, out of the ordinary. We have excellent attention to detail, with fun personalities that come together to create an idyllic coop. Everyone here works hard out of choice, not because they have to, gaining brilliant results, while having fun along the way.


The Smeg London Flagship launch event, Regent Street, St James’s

What’s the best piece of advice you’ve ever been given?


Love what you do, or just leave it!


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Little Red Rooster Demystifies: General Data Protection Regulation



Have you spotted the sheer number of scary data privacy stories in the papers lately?


Reputable brands trusted to keep your details safe, such as the consumer credit agency Equifax and courier company FedEx, are among the latest cyber-crime victims with breaches causing personal data to seemingly float out into the ether.


Then take social media network Facebook falling foul of German law just this month after the courts ruled its personal data use and privacy settings are illegal. A quick Google search is guaranteed to bring up many more headlines.


With companies coming under fire almost every day, it’s little wonder professional services giant Ernst & Young says we’ve become more cautious of giving out personal details online than at anytime since the birth of the internet.


Part of the problem is that big data – the chunky morsels of information that reveal patterns and trends and are helping to drive future healthcare, the Internet of Things and artificial intelligence – is in ever increasing demand and has obvious benefits.


So as the age of information is in danger of developing into the age of paranoia, we’re seeing more rules and regulations aiming to not only educate us on the personal risks, but guide companies on how they can steer clear of any data privacy no-nos.


Particularly relevant to our industry is GDPR… no, not another public relations firm to pop up in the piranha tank, but General Data Protection Regulation.


As the Little Red Rooster team has discovered, understanding GDPR and what it will mean for us day-to-day can be hard to get your head around, so we’ve summarised the top lines so you don’t have to.


What is GDPR?


Put simply, GDPR (General Data Protection Regulation) is a set of compliance regulations formed by the European Parliament in 2016 and relevant to all companies handling the data of people in the EU.


The express purpose is to protect an individual’s personal information and all PR agencies great and small holding data on members of the media, influencers and even clients, must familiarise themselves with the new regulations.


With the laws coming into effect on May 25th this year it’s high time to ask what does this mean for PR professionals?




A key theme running through the GDPR rulebook is transparency. Organisations dealing with an individual’s data must make clear, both to the person and the regulatory body, the purpose and use of that data.


Specific to PR, this means ensuring a journalist or influencer agrees to you storing their details and is happy for you to contact them.


In turn, that contact must be a lot more carefully targeted by you, which brings us on to our next point.




With GDPR, the way you handle information also needs to comply with the regulations, resulting in organisations becoming more responsible for how they use data.


More control will be given to individual journalists, bloggers and influencers who have the right to ask for their details to be amended or removed at any time.


This should lead to well maintained, up-to-date media lists and only sending relevant information to the right people.


It should also lead to inboxes no longer being bombarded with mass mailer press releases – something that won’t be a problem for us at the rooster coop because we detest them.



Looking outside of the agency


A further layer to ensure compliance is checking all third-party suppliers and IT providers an agency uses adheres to the same data regulations and reviews this thoroughly and often.


Major PR database resources like Gorkana and Fashion Monitor will no doubt be making sweeping changes to the way they operate, so it’s important to keep an eye out for any big announcements.


What about Brexit?


If the General Data Protection Regulation handles the data of everyone in the EU it’s an obvious question to ask what happens when Britain leaves the union?


The UK government has recognised it will still be part of the EU when GDPR comes into effect and that, no doubt to the relief of Jean-Claude Juncker and Michel Barnier, we’ve stated we’ll continue to comply with the regulations.


What happens if there is a change of leadership at number 10 is anyone’s guess.


The next steps…


These are just some of the changes we can expect, but official guidance for all organisations will come from the Information Commissioners Office (ICO) – the UK’s independent authority for upholding information rights and data privacy.


Usefully for us, a number of PR industry bodies have also begun hosting useful training sessions, including webinars from the PRCA and CIPR.


Finally, while things are due to come into effect on that looming May date, the regulatory body recognises this will be a gradual shift and is therefore an introduction to a two-year transitional period. Collective sighs all round.

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Little Red Rooster and blogger partnerships: How we’re navigating the landscape in 2018


Being PR professionals we are acutely aware of the ever-evolving media and blogger landscape and are catching our breath at the constant state of flux.


As such, the traditional methods of PR, marketing and advertising have dramatically shifted and brands are increasingly contemplating a ‘digital first’ strategy.


The Guardian recently reported global digital advertising spend is set to increase by 10% in 2018 to a not insignificant $224.7 billion dollars.


A large chunk of this online strategy involves working with “influencers” (yes, the gesturing quote marks are intentional) or in plain english good old fashioned thought leaders..




The latter is nothing new and brands have been working with thought leaders for years as part of successful marketing strategies and campaigns.


However, the influencer market is growing rapidly and fast becoming saturated with a bewildering choice of personalities, inflated fees and unreliable results.


We’re all too familiar with grinning B-listers pushing teeth whitening products with #ad sneakily tagged into the comments amongst a plethora of other hashtags.


So it’s no surprise consumers and brands struggle to separate whether an influencer has a genuine love for what they’re promoting… or they’re just being paid to.


New guidelines introduced in the US by The Federal Trade Commission now mean paid partnerships must be properly displayed – and not buried away in an ocean of hashtags, such as #ad or #sponsored.


Instagram itself has been working to better distinguish between candid, authentic images and branded content to help its users determine the difference.


In a recent blog post, Instagram stated: “A healthy community should be open and consistent about paid partnerships”. At Little Red Rooster, we think this is incredibly important.


We believe in authenticity, integrity and honesty – this has always been our ethos in terms of our relationships with traditional media and we consider these values equally as important, if not more so, when working with influencers.



Influencers now have access to a new tool that notes whether content has been paid for by a brand.


So, what exactly does this mean? To us, it means building genuine, long-lasting relationships with influencers in the same way we do with journalists.


Rather than negotiating a fee for ‘X’ amount of blog posts and ‘Z’ amount of mentions, we would much rather reach out to influencers with brands that best suit their aesthetic.


Securing organic social media coverage – either through a meeting, gifting products or a brand visit – is our favourite way to build viable and trustworthy relationships… just like we do with traditional media.


In an ideal world this sounds relatively straightforward and we’re lucky to have such an incredible brand portfolio to entice them. However, this approach is all about playing the long game rather than banking quick wins.


Many companies choose to pay influencers to achieve rapid results or to open up the brand to a new marketing medium and on the surface, this may seem more lucrative.


But before readying the chequebook, consider how the long-term results of our organic social method can outweigh a paid-for partnership – and we can prove it.


Our recent #H4Unfiltered campaign delivered meaningful results and returns to the client B&O Play. This was an unadulterated, organic campaign launching the Danish audio brand’s latest wireless headphones.


Using a carefully targeted list of influencers we provided each one with their own product and asked them to create some unique content to coincide with the launch.


The campaign generated 12,000 Instagram likes and reached 500,000 followers. The price of love? Nothing but the product and a nudge to show off their creativity.


This is where things get a tad tricky. We would love to approach gifting to influencers the same way we would journalists, but the two are very different.


Whilst journalists are paid to write for publications, authentic influencers rely on social media for a living and these platforms of personal endorsement reflect who they really are.


Therefore we wouldn’t ask bloggers to pay for the products we want them to promote, especially if they’re fans of a rival brand.


Instead, we prefer to provide an education on the brand and a product to try out – especially because we have 100% belief in our client’s products.


We see gifting as a great way of building relationships and their love for a product. This helps us curate a ‘little black book’ of influencers across each brand we work with.



Little Red Rooster’s approach taps into the socially conscious attitude of Generation X.


They’ve grown up in front of a smartphone screen and a forced collaboration can put them off. In fact, 17% of 18 – 24 year olds admit to discovering brands via influencers and bloggers.


There’s an upside to the new Instagram rules for brands too as the new tagging process allows advertisers to access useful engagement data for those posts.


It’s always been notoriously hard to gauge the success of working with influencers – we’ve all heard horror stories of brands paying huge sums only to find their posts are barely translating into sales.


The new laws not only benefit consumers, but advertisers automatically receive access to the same data as the influencer, authenticating the reach and engagement of every post.


There’s no doubt traditional print and online media are competing against the rise of influencers and it is clear Instagram is a powerful promotional tool brands ignore at their peril.


Although there are undoubted benefits to certain paid partnerships, we still strongly believe in keeping relationships as organic and real as possible. Little Red Rooster is about choosing the right partners for the right reasons and at the right time.


If you’re struggling to negotiate the digital landscape get in touch. We have plenty of ways to demonstrate how our work with bloggers and influencers is the way to go.

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You want a pizza me? (Our punning skills are a little crusty, sorry)


We all know February is the month of love. It hosts the day that is celebrated by the masses, from couples, singletons, the old childhood sweethearts and anyone that loves…National Pizza day! Now, the creator of this heavenly day has unfortunately never been identified, but we thank you.



So, essentially the premise of this day is just to simply nestle in on your favourite pizza, be it the classic Neapolitan, the Chicago deep-dish or the curve ball that is the Hawaiian (thoughts?). To celebrate, we want to take you on a worldwide trip, exploring some of the different pizzas from around the world.




Starting off with the mother of all pizzas, the Neapolitan. Naples, Italy is the birthplace of the pizza pie. In the 1600s it was a form of street food sold to the poor Neapolitans who spent much of their time outside their one-room homes. To honour the Queen consort of Italy, Margherita of Savoy, the Neapolitan pizzamaker Raffaele Esposito, created the “Pizza Margherita”, garnished with tomatoes, mozzarella, and basil, to represent the national colours of Italy as on the Italian flag – divine.






There is some speculation over whether the Lahmacun originated in Turkey or Armenia, but at the end of the day it is a delicious spin on a pizza-esque snack. To make this all you need is a classic Turkish flat bread, minced beef or lamb and an oven! The loose translation of this dish is “meat and dough”, and that’s exactly what it is.


New York Style

Next stop, New York, where you can take a delicious bite of a thin and crispy hand-tossed pizza. In 1905 in the city’s Little Italy, the first pizzeria opened called Lombardi’s, today it is deemed the godfather of all American pizzerias. If you’re looking to recreate that elusive crispy base at home, the Smeg’s PRTX ceramic pizza stone works wonders. All you do is place your raw dough on the stone with your desired toppings, then “whack it in” the oven Jamie Oliver style. Approximately 5 minutes later you’ll have Mary Berry saying, “there’s no soggy bottoms here”.

£50.00 –





We’re back in Naples again but in the 1800s, and this time pizza has taken a different route. The original purpose of a calzone was to serve as a “walk around pizza” and the word translates to “pant leg” or “trouser”. It is achieved by taking a full-sized pizza, folding it and baking, a very portable grab and go meal indeed.


Chicago Deep-dish

This pizza was inspired by the Neapolitan, but with the toppings added in reverse. Firstly, the cheese is added, then the meat, and to top it off a chunky tomato sauce. Its defining characteristic is the crust, baked in a pan so it can reach up to 3 inches high along the edges. If you’re making your own and want to avoid lobbing your pizza on the roof like Walter White, might we recommend the HBF02 hand blender from our brilliant Italian client Smeg. The appliance makes for a stress-free mission completed in seconds. As well as creating a perfect tomato base, this kitchen staple is ideal for soups, smoothies, dips, purees and desserts, too.


£119.95 –




So, whether you’re dining out with friends, putting our DIY tips into practice or unashamedly ordering a cheeky Domino’s, we say a very Happy National Pizza Day to you!

If you are heading out we recommend you visit this website to find where your nearest pizza dive is offering deals for the special day:


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London, Florence, Milan, Paris and now the world: menswear collections of AW 18/19


Over the past few weeks, Little Red Rooster has intently observed the coverage and buzz coming out of fashion presentations across the major European cities. From the Kent & Curwen show in London to John Galliano’s inaugural menswear collection for Maison Margiela in Paris; we have rounded up the hottest trends in preparation for the end of 2018.


First up, The Big Smoke where Christopher Raeburn presented looks that eccentrically combined animal-emblazoned wool scarves with multi-coloured cagoules, large backpacks and pop-art themed gloves.


The models at Danish designer Astrid Anderson’s London presentation strutted down the runway dressed as cowboys, donning full western-style hats, whilst others rocked opulent silk jacquard dressing-gown coats that reminded us of something Rocky Balboa would wear during his entrance to the boxing ring. But the most notably was Anderson’s check patterned overcoats and tracksuits layered with a cotton hoodie and beige trainers; a statement athleisure look for AW 18/19.



On the street, striking and thought-provoking style was also on show. Our highlight must be model and menswear fashion connoisseur Richard Biedul who sported a vintage Edward Sexton two-piece suit with a wide peak lapel and brown and caramel houndstooth pleated trousers.



From London, the fashion flock travelled to Florence for the menswear mecca that is Pitti Uomo. The event is arguably the most important in the men’s fashion calendar, attracting tens of thousands of editors, journalists, street photographers and retailers. This fashion fair is where today’s taste-makers pick what you’ll be wearing (or aspiring to wear) next season. The exhibitors included our highly respected client Pantherella, which has been making luxury English socks in its Leicester-based factory for the past 80 years.


Whilst many may have been peacocking outside, the main hall housed a range of powerhouse fashion brands including Corneliani, Birkenstock and Brunello Cucinelli with hiking boots being an up-and-coming trend for next winter. We were besotted with the very special restaurant set up by Gucci in collaboration with Michelin-starred chef Massimo Bottura. The Florentine brand created a truly gastronomic experience with a menu that included iconic Italian dishes with conceptual twists; situated in part of the brand’s new Gucci Garden museum.



Third on our whirlwind trip of AW 18/19 menswear collections was Milan. Prada showcased a range of clothing defined by its hardy and utilitarian nature; the models were layered in nylon with utility belts and multiple cross body bags. All the pieces looked ready for a gruelling day of work outdoors. Think, The Matrix meets Mission Impossible meets The Bill!



The French capital was the last and chicest stop on our menswear tour. Paris is home to some of the world’s most enduring fashion houses, from Louis Vuitton to Dior Homme and Maison Margiela. The City of Lights reinforced that you really need a pair of cowboy boots in your life; whether chisel-toed or pointed, heels or stacked this footwear was everywhere. The likes of Dunhill, Paul Smith and Wooyoungmi showcased a western selection of boots on the runway. Oversized shearling also made an impact, with Hermes and Alexander McQueen displaying the best in a natural hue.



It doesn’t stop there; menswear presentations are still due to take place in The Big Apple early February. Raf Simons, Tom Ford, BOSS and Perry Ellis will be just some of the fashion brands showcasing their newest AW 18/19 collections in New York.

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Designer of the Year: Cecilie Manz


While Maison & Objet is so often thought of as the hotspot for a wide variety of up-and-coming brands, it’s also a time to celebrate more established names. This year, the prestigious accolade of Designer of the Year was awarded to Danish design guru Cecilie Manz: the brains behind the beauty of our very own Bang & Olufsen.



“All briefs start with white paper”, states Manz, “and three very important words – functionality, simplicity, and quality”. It is these three properties which are evident throughout the entire back catalogue of Manz’s work – from furniture design for Fritz Hansen to bespoke, experiential products and a number of exciting collaborations.


“Materiality and texture are also important”, she continues, “and colour”. But colour, according to Manz, is often an afterthought by many brands. Not for her. It forms an integral part of the design, tweaking and adapting as needed throughout the entire process. Perhaps, then, this is why B&O’s wide selection of colourways are often lauded as the most stylish within the incredibly crowded audio market.



Manz’s studio remains a small team; she supervises three fellow designers and at times, an intern, from her Copenhagen base. The studio, according to Manz, is “filled with stuff” – not just any old “stuff” as you and I would call it, but objects from everyday life from which Manz finds her inspiration.


Manz’s portfolio is divided in two; the first covers a wide range of experiential projects from her days as a young, unknown designer. It was in 2015 she was selected to partner up with Rud Rasmussen Snedkerier for Wallpaper*’s Handmade Project of the Year, which catapulted Manz to the spotlight. While she still continues to manage her own projects, the vast majority of her work now comes from brand collaborations, which form the second half of her repertoire.


You may even notice a subtle link between her various projects. Take, for example, Manz’s previous work for Fritz Hansen, which featured subtle leather detailing within the upholstery of sofas and armchairs. It was around this time Manz received her first commission from B&OPLAY, and created the Beolit 12; which also features distinct leather profiling. These connections are subtle, but a clear indicator of Manz’s understated elegance.

So, how did Manz end up working for Bang & Olufsen? Originally trained in furniture design, Manz began moving into lighting, ceramics and bathroom products as her career progressed. She states that she particularly loves crafting kitchen utensils, as “these are something you use in everyday life”. While technology may not be the most obvious next step, it is Manz’s desire to craft products that users will love and, most importantly, use on a daily basis, which led her to B&O.


One of her most instantly recognisable designs for the brand is the portable A1 speaker, which “started out like an orange”, in Manz’s own words. An incredible amount of time, dedication and detail went into creating the final product, and it is this attention to detail which Manz claims sets her apart from other designers.


“Being appointed Designer of the Year…I was of course very honoured”, concludes Manz,  “and the show [Maison & Objet] is a nice opportunity to show how far I have come”. One can only assume, thanks to her distinctive Danish influence, exquisite craftsmanship and unique approach to design, that there is still plenty more to come.

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When in Paris: Maison & Objet, Jan 2018


Avid readers of the LRR blog will know by now that one of our calendar highlights has to be Maison & Objet. One of – if not the most – famous and inspiring design show in the world, Maison brings the interiors elite under one Parisian roof to debut the latest and greatest in the world of design. This year, it was our Lewis’s turn to take on the show with Maison veterans, Vic & Izzy.



Most notably, we noticed a real sense of playfulness to this year’s show; while Millennial Pink was still going strong, we also saw a number of brands introducing fun elements to displays. One of our personal highlights was Ginger & Jagger’s retro-style fringed furniture, alongside brand new funky 70s-esque floral patterns from Italian giants Missoni Home. One of our highlights, however, had to be the quirky inflatables of Aussie brand Sunny Life, which added a refreshing dose of character to this year’s exhibition. Summer vibes all round!



Sophisticated colour palettes were also rife, with Ligne Roset paving the way. On its stand visitors would find themselves poring over a seductive mix of rich, ruby red sofas and velvet teal armchairs; gold, mustard, plum and emerald green were also spotted throughout the halls. In addition, there appeared an emphasis on artisan craftsmanship; from the hand-wound wooden clocks, valet stands and furniture at Nomon to the familiarity of Portugese brand Wewood.



Finally, we always like to make a pitstop via the ‘Best of British’ row in hall 7. Here we spotted a gorgeous selection of earthy fabrics and wallpapers from Eleanor Pritchard; the colourful and distinctly British rug designs of female power duo Wallace Sewell; and the enameled pendant lampshades of East London-based brand CoolIcon Lighting.


After a long day pounding the halls, it was time for the gang to bid their farewells and head off back to London, our social media feeds filled with inspiring images and several new brands we’ll be keeping our eyes peeled for. See you in September, Paris!


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Creating the fourth dimension seamlessly and easily with Bang & Olufsen


What’s the first thing we think of when visualising how we’d like a space to look? Typically, we think of colour, soft furnishings, art and lighting. But what about sound? Sound is essential to enhancing the way we live and relax in our homes. To demonstrate this, world renowned Danish audio and multimedia connoisseur, Bang & Olufsen collaborated with leading interiors portal Houzz, at its Houzz of 2018 pop-up installation in a five-story Soho townhouse.


Interior design firm Run For The Hills was given free reign to select a range of Bang & Olufsen products and install them anywhere in the house; and the results were truly inspiring. Wandering around the space on the first day, press didn’t notice the black Beolit 17 speaker in the bathroom at first: “They don’t look like tech products. I had to look twice to realise what it was!” noted one visitor.



Throughout, the home showcased a variety of products chosen from the stunning Bang & Olufsen range, including the BeoVision Eclipse television, the BeoSound 2 and the BeoSound Shape – the standout product by a country mile, which is more akin to an art installation than a speaker. And it’s not a case of style over substance; these products offer the highest sound and vision quality. You only have to look or listen to recognise this.


With a unique opportunity to highlight the heritage of its products’ design, Bang & Olufsen hosted a talk at the Houzz of 2018, addressing a variety of journalists and influencers, where the concept of sound as part of the fourth dimension in the home was suggested by interior design extraordinaire, Claudia Baillie.



Jeremy White, WIRED product editor took us on a journey of how sound and vision has evolved over recent years, with Bang & Olufsen at the forefront of this design revolution. Joining them was Lisbet Jantzen, head of customer experience at Bang & Olufsen, and Jakob Kristofferson, concept and design manager, who were on hand to explain how the Danish company designs products conceptually with unique touches to make sure the range fits into a stylish interior.


But this isn’t anything new. Bang & Olufsen has always been conscious about creating beautiful, quality products. It has worked with many designers like Maison & Objet’s designer of the year, Cecilie Manz on a range of products, including the Beolit 17, the Beoplay A1 and the Beoplay M5, and its Beoplay A9 and the BeoSound Shape were designed by Øivind Alexander Slaatto. In addition to this, Bang & Olufsen has collaborated with Kvadrat textiles to create covers for a range of speakers, including the aforementioned Beoplay A9 and BeoSound Shape.


There is now no longer a need to hide ugly televisions and sounds systems. In fact, with Bang & Olufsen, there never has and never will be.


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Every year, Silhouette, the world leader in luxury rimless eyewear, unveils a unique limited edition range of sunglasses crafted in collaboration with a like-minded, up and coming designer. Having previously worked with the likes of Wes Gordon and Arthur Arbesser, we were super excited to learn its partner for 2018 would be the exquisite design duo, Perret Schaad.



The collection was to be unveiled during Berlin Fashion Week – which is best known for promoting young, cutting-edge creative designers – and a couple of our roosters were lucky enough to attend fashion’s most understated yet one of the coolest events in the annual fashion calendar.


To celebrate the forthcoming collaboration, we hand-picked three contacts to attend the trip in the German capital. We were joined by Shelly Vella, fashion director of new lifestyle title Perfect Bound and curator of her beautifully shot fashion portfolio, The Stylish Stuff; Charlie Moore, woman&home’s resident fashion and shopping expert and blogger and influencer Little Miss Winney – who happened to be sporting her fabulous pink-tinted Inspire by Silhouette frames on the trip!



After an early morning flight from London Heathrow, we were greeted by a crisp whip of Berlin’s winter air and whisked off to the delightfully contemporary ARCOTEL John F hotel where we were presented with a goody bag containing our very own pair of sunglasses from the epic new collection – a wonderful surprise from the Silhouette team!


After a quick freshen up it was time to head to our first stop of the afternoon, Silhouette’s pop-up shop at the iconic Hotel de Rome – a stunning piece of neoclassical architecture in the heart of Berlin’s cultural district – for our first exclusive peak at the brand’s SUN18 collection. The new collection includes everything from beautiful iridescent rainbow coloured aviator-style frames, to retro shapes, dusky pastel shades and the exquisitely sculpted architectural design of the Perret Schaad collection.



After a quick Kaffee stop to keep us going, we headed to Perret Schaad’s official BFW Presentation. Once again, a suitably decadent building had been chosen to hold the show: The Kronprinzenpalais. The presentation was set out as a wonderfully choreographed all-female version of ‘The Last Supper’. Perret Schaad’s collection is full of beautifully flowing designs, in this season’s most sough-after pastels and bold tones perfectly capturing Berlin’s current flavour for stylish outerwear – chunky knits and layers – with a number of models sporting the new Silhouette designs, expertly showing how best to wear them for SS18.


Photo credits:@littlemisswinney


Following the presentation, we headed out for a whirlwind tour of Berlin’s must-see sights which included post-WW2 landmarks; East Side Gallery and Checkpoint Charlie.


After getting our glad rags on for dinner, we took a short stroll down the street to the renowned, Michelin starred Borchardt, a quintessentially European restaurant with a classic but comfortable feel to it. Nestled in a cosy corner downstairs, we were joined by members of Silhouette’s marketing and design team, where we enjoyed an array of tastily prepared food from huge burrata dishes, beautifully prepared steaks and a fragrant-smelling truffle pasta – Wunderbar! The next morning, it was time to wave off our guests, fabulous hosts and catch a mid-morning flight home – a short but suitably stylish and superb trip!


For more information on the Perret Schaad collaboration or Silhouette eyewear, please contact Emma Younger or Nicole Marsden on

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Hey Google, how is your Vegas hangover?


Hey Google. Two words that the technophiles of this year’s CES got very, very used to seeing and hearing over the few days of the world’s biggest technology show. At any given moment, you could look up from the glare of your smartphone or tip-tapping of your laptop keys and be confronted with the search engine’s voice assistant offering. Even watching the monorail come gliding into the MGM Grand station was an opportunity for a swift hit of Google Assistant advertising, with the few hundred-tonne train shrink wrapped in Hey Google branding.



Taking its role as event headliner in its stride, Google decided to shun the main show floor in favour of a three-story installation in the Las Vegas Convention Centre Car park. Decked out with a slew of gadgets and interactive demonstrations, the stand mimicked more a small house rather than your traditional show booth. One of the main attractions of Google’s wildly impressive and delightfully over the top outdoor stand was the “Google Assistant Journey”, showing how all of the products can seamlessly work together. Unfortunately, we didn’t get a peek inside due to the two-hour queue, but word on the street is that it was incredible, an opinion undoubtedly helped by the 15ft swirly slide at the end of the experience.



After virtually no major involvement at the show in previous years, Google’s CES 2018 presence was nothing short of the Shoreditch Man-bun takeover circa 2015. Wherever you looked, you saw it. More than just an opportunity for Google to show of its feathers, it reflects a shift in the show that was once steered clear of by the tech giants. With Google’s no-holds-barred takeover and Amazon’s competing Alexa, the overarching theme in the rise of virtual assistants was without a doubt the star of this year’s show. Ultimately, Google and Amazon’s head-to-head, fisty-cuffs-at-dawn style competition at CES reinforces the idea that Voice Assistants will continue to dominate, and brands need to get on board with these speak easy offerings if they haven’t already.



Beyond, the glitz and glamour of Vegas and the thousands of tech journalists who shuffle up and down the convention centres, what does all this mean for you and me, the average consumers? The idea of the ‘Connected Home’ is becoming more realistic than ever. Swiftly we are heading towards a time where one can speak to its fridge and order some more semi-skimmed, whilst at the same time discussing tonight’s pre-drinks playlist with the voice assistant built into your audio system. Will this lead to a simpler life for us humanoids, or is this all sounding a little too rise of the robots? Only time will tell. Although, I’m sure the voice in whatever gadget you are reading this on will have something to say about it.

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The Perfect Pitch – an evening with Cosmopolitan’s Editor-in-chief Farrah Storr



Cosmopolitan has long been a bible for the “modern, career-woman”, a magazine that wanted to let its readers know they could have it all, and wasn’t afraid to go where other publications wouldn’t. Under Farrah Storr’s editorship, Cosmopolitan continues to hold its place on newsstands by delivering unique content in fresh and exciting ways.


So, how do you pitch to a magazine that is always one step ahead? On Monday our Rooster’s headed to The Guardian and Observer building for an evening with the Editor-in-Chief herself to discuss the five pillars of writing and turning that into the perfect pitch.



“Women connect through gossip. But gossip should never read like gossip.”

Women’s magazines have long been keen on keeping a conversational tone that engages and connects with its readers. People are buying a voice when they read your work so you need to make sure your voice compels them to go on a journey with you. Your pitch should show that you understand that.



“Everyone tells the same story. It’s how cleverly you spin it that makes it truly memorable.”

If you can pitch an idea with a question, you’re halfway there – especially if you can’t answer that question straight away. Every successful piece of writing has a moment of change. It is important to not have an agenda when pitching a story, keeping an open mind allows new perspectives to emerge.



“Nothing excites a commissioning editor more than a social trend.”

The saying goes if 3 or more people are doing it, it’s a social trend. Spotting new social trends, or a fresh take on ongoing trends is a great way to start your pitch. While 3 is probably slightly low you can use your intuition to pick up new trends from those around you. Reading newspapers and social media will also help you can use to track the rise of a new FAD.



“Quality women’s magazine journalism should enhance your life.”

If a story has something a reader can take away with them it will keep them coming back for more. What facts and data will give your story some hard service? The kind of story that offers some specific advice to upgrade your routine will stick with readers. Speak to the experts who can offer you the facts and put some extra weight behind your pitch.



“Journalists should seek the truth, present the truth and stand by the truth.”

Whether you are pitching the story or writing it, trust is a key element in any feature. In the era of “fake news” quality journalists must work harder than ever to fact-check everything and build a relationship of trust with their audience. Your industry relationships will always be your strongest asset and how you pitch an idea can help or hurt that. Build your relationships by pitching with integrity.


If you enjoyed this blog why not read about when we met Marie Claire Editor-in-Chief Trish Halpin.

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The Value of PR Internships


In recent years there has been much discussion in the press regarding the exploitation of interns – particularly in the PR industry. With the job market growing increasingly competitive by the day, the PRCA even launched a campaign with PR Week lobbying to end the practice of unpaid PR internships.


Amongst all this negativity, however, here at Little Red Rooster we’ve long championed the value of our PR internship programme, ensuring every single student or graduate who walks through the door to the Coop is treated fairly, gains meaningful experience and, more importantly, enjoys their time with us. In fact, as part of our boot camp every intern will leave with either a solid job offer or a reference to take with them on their career journey (for example, thanks to their experience at LRR former interns have found full-time work at major fashion houses such as Mulberry and Roland Mouret). In fact, almost 50% of our current team started out as interns – four of which have been here over two years, while our Izzy has grown with the company and been with us for almost five!


Unlike most London agencies, our interns don’t find themselves cowering in the stock cupboard or consigned to the kitchen making endless cups of tea (even though we do drink plenty of it). Our placements are hands-on. Because, after all, we’re an agency that works incredibly hard – but does so as one team.



So, while you may find yourself packing the odd sample to send to a Vogue stylist from time to time, you’ll also be drafting blogs and basic press releases, preparing press clippings and client emails, and even helping out at major events such as our infamous Summer Showcase. There’s no denying we’re an incredibly fast-paced and dynamic agency, but we believe there’s no better way to learn. We provide our interns with a comprehensive overview of not just our clients and the way we work but the industry as a whole – and what to expect as they progress throughout their career.


With this in mind, we’re incredibly proud of our track record and the fact so many of our former interns are still with us and are now vital members of the team, leading major accounts such as Smeg and Ted Baker. It always helps junior team members feel encouraged about a company that treats its employees fairly, and also knowing that even senior staff have been in your position.


Applying for your first role in PR can be frustrating, but if you want to get ahead in PR, at first you have to get in. So be prepared to work hard. Be enthusiastic. Be clear about your agenda and explicit in your ambition. Build a thick skin. And do whatever you can to assist your team and your colleagues – notice one of your peers constantly staying late? Offer to help, rather than shooting off out of the door bang on 5pm. It goes a long way, and we can assure you it doesn’t go unnoticed.


Many agencies purposefully don’t pay their interns, instead rather seeing them as free labour – and there’s some argument to be had that everyone has to start somewhere. But don’t resign yourself to spending two years unpaid. Look for agencies that offer fair pay – it’s likely to give you a good indication of that it’s actually like to work there and how the staff are treated (you can find the PRCA’s full list of UK agencies which pay their interns here).


If you’d like to find out more about a PR internship at LRR, why not have a read of our Emma’s first-hand experience back in 2016 or get in touch and apply for a placement here.


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ULTRA VIOLET: The Pantone Rule of Cool for 2018


Pantone, the market expert in colour and trend predictions, has chosen Ultra Violet as the colour of the year in 2018. The shade (Pantone 18-3838) graced many of the Spring Summer 18 showcases in Paris, Milan, New York and London back in September, and has only continued to grow in popularity since then.


The colour trend has graced a number of catwalks, from Gucci to Givenchy, with a variety of different interpretations across the bevvy of beautiful designs. On the far left, Marni created a stunning silk printed dress with a high neck and stand-out accessories. Meanwhile, Balenciaga used the violet shade to make urban outerwear look more-chic than ever!





So, what do we know about Ultra Violet? Well, Pantone has said the blue-based purple colour is “a dramatically provocative and thoughtful shade that communicates originality, ingenuity, and visionary thinking that points us toward the future.”


Futuristic thinking has always been associated with Violet’s colour family, purple. Throughout early history, purple was famously the hardest shade to create using dyes, so was only associated with the most fashion forward and luxurious products and people. Colour is an essential element in the equation of futuristic fashion. Laurie Pressman, VP of the Pantone Colour Institute, said: “As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence.”


Here at Little Red Rooster, we like to stay abreast of the latest the trends. We actually predicted lilac and purple to be key colours for 2018, in our blog post about the Colour Hive event in September. Whether it be stunning sounds or interesting interiors, we have got something to make sure you are bang on with the Ultra Violet movement this year!



Here’s our guide to the perfect purple presents, starting off with the beautiful Beoplay H4 headphones in a purple hue. These headphones have up to 19hrs battery life, and they can also play wirelessly via Bluetooth, creating the perfect mix of high quality sound and true comfort.


(£249.00 at


Next, a stunning homeware piece from Ted Baker London. This stunning violet throw is crafted from pure alpaca wool. The modern and minimal accessory has tasselled edges to bring a touch of texture to your boudoir. In such an on-trend shade as well, how could you not want to add this beauty to your home?


(£129.00 at


If you want to make a big statement with violet, Bradshaw have got it sorted. Steel’s exclusive collaboration with Le Creuset means that it’s Ascot, Genesi and Oxford appliances are all now available in a unique and stunning purple Le Creuset shade, perfect for adding a contemporary update to your kitchen.


(Genesi 120 range cooker, Prices from £5970 Excl. VAT,


The fourth gift is the delightful HORO Folio Case for Apple iPhone 8 Plus / 7 Plus from Proporta. This beautiful case comes in a delicious deep damson shade and is made from the best quality of leather. It’s a stylish accessory for your phone whilst also providing excellent protection to the body of the device and the screen.


(£88.00 at


If you are looking for a violet accessory which will produce equal parts sound and style, the Beoplay A1 is perfect for you. Commended for its extreme levels of sound for a speaker of its size, the A1 has a battery life of up to 24 hours and built in microphone too.




The bright purple socks in the “Danvers” style would make a perfect gift to yourself or a loved one. Incredibly durable and made from the highest quality Fil d’Ecosse, these men’s dress socks are hand-finished creating a premium men’s sock, available in a range of colours.




The final element of our perfect purple picks is a stunning bespoke radiator from Bisque, available in a bold violet shade. This beautiful product will keep your home feeling cosy whilst also looking simply fabulous.


(Prices on request


We think it’s pretty clear that ultra violet is ultra cool, and here to stay. So why not go for one, two, or all of our beautiful purple picks to make sure you stand out and stay on trend?



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Launching a popular high street brand into the interiors vertical: At Home with Ted


Last year we introduced you to ‘At Home with Ted’ – a major press event we hosted in conjunction with Ted Baker to unveil its brand new range of homewares and accessories (head to our previous post here if you missed it!)


But what happened next, we hear you ask?


Well, we’re proud to say the months post-event were as smooth and successful as the day itself. We were tasked with launching this global, multi-million-pound fashion brand into the interiors sector, and secured a whopping 53 pieces of coverage within just a few short months in the process.


Head to our most recent case study to find out more.


At home with Ted Baker

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