LITTLE RED ROOSTER HEADS TO BERLIN FASHION WEEK WITH SILHOUETTE EYEWEAR

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Every year, Silhouette, the world leader in luxury rimless eyewear, unveils a unique limited edition range of sunglasses crafted in collaboration with a like-minded, up and coming designer. Having previously worked with the likes of Wes Gordon and Arthur Arbesser, we were super excited to learn its partner for 2018 would be the exquisite design duo, Perret Schaad.

 

 

The collection was to be unveiled during Berlin Fashion Week – which is best known for promoting young, cutting-edge creative designers – and a couple of our roosters were lucky enough to attend fashion’s most understated yet one of the coolest events in the annual fashion calendar.

 

To celebrate the forthcoming collaboration, we hand-picked three contacts to attend the trip in the German capital. We were joined by Shelly Vella, fashion director of new lifestyle title Perfect Bound and curator of her beautifully shot fashion portfolio, The Stylish Stuff; Charlie Moore, woman&home’s resident fashion and shopping expert and blogger and influencer Little Miss Winney – who happened to be sporting her fabulous pink-tinted Inspire by Silhouette frames on the trip!

 

 

After an early morning flight from London Heathrow, we were greeted by a crisp whip of Berlin’s winter air and whisked off to the delightfully contemporary ARCOTEL John F hotel where we were presented with a goody bag containing our very own pair of sunglasses from the epic new collection – a wonderful surprise from the Silhouette team!

 

After a quick freshen up it was time to head to our first stop of the afternoon, Silhouette’s pop-up shop at the iconic Hotel de Rome – a stunning piece of neoclassical architecture in the heart of Berlin’s cultural district – for our first exclusive peak at the brand’s SUN18 collection. The new collection includes everything from beautiful iridescent rainbow coloured aviator-style frames, to retro shapes, dusky pastel shades and the exquisitely sculpted architectural design of the Perret Schaad collection.

 

 

After a quick Kaffee stop to keep us going, we headed to Perret Schaad’s official BFW Presentation. Once again, a suitably decadent building had been chosen to hold the show: The Kronprinzenpalais. The presentation was set out as a wonderfully choreographed all-female version of ‘The Last Supper’. Perret Schaad’s collection is full of beautifully flowing designs, in this season’s most sough-after pastels and bold tones perfectly capturing Berlin’s current flavour for stylish outerwear – chunky knits and layers – with a number of models sporting the new Silhouette designs, expertly showing how best to wear them for SS18.

 

Photo credits:@littlemisswinney

 

Following the presentation, we headed out for a whirlwind tour of Berlin’s must-see sights which included post-WW2 landmarks; East Side Gallery and Checkpoint Charlie.

 

After getting our glad rags on for dinner, we took a short stroll down the street to the renowned, Michelin starred Borchardt, a quintessentially European restaurant with a classic but comfortable feel to it. Nestled in a cosy corner downstairs, we were joined by members of Silhouette’s marketing and design team, where we enjoyed an array of tastily prepared food from huge burrata dishes, beautifully prepared steaks and a fragrant-smelling truffle pasta – Wunderbar! The next morning, it was time to wave off our guests, fabulous hosts and catch a mid-morning flight home – a short but suitably stylish and superb trip!

 

For more information on the Perret Schaad collaboration or Silhouette eyewear, please contact Emma Younger or Nicole Marsden on silhouette@littleredrooster.co.uk.

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